Mart'nália

Mart'nália — jazz & standards artist from BR.

Mart'nália, vencedora de dois Grammys Latinos de Melhor Disco de Samba, possui 13 álbuns de estúdio e 4 DVDs Ao Vivo em sua carreira. Filha de Martinho da…

Influence: 53.21% Fanbase: 33.14% Trending: 63.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 53.35% • Very Strong

As of 2025-09-08

405,979

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:13:25 UTC

Genres

jazz & standardsbossa novaeuropeansambalatinpagodempbvelha guarda

Biography

Mart'nália, vencedora de dois Grammys Latinos de Melhor Disco de Samba, possui 13 álbuns de estúdio e 4 DVDs Ao Vivo em sua carreira. Filha de Martinho da Vila, cresceu imersa no samba e começou a carreira aos 16 anos, inicialmente como vocalista ao lado de sua irmã, antes de lançar seu primeiro álbum, "Minha Cara".

Reconhecida por grandes nomes da Música Popular Brasileira, Mart'nália teve Caetano Veloso como diretor de seu álbum "Pé de meu Samba" e Maria Bethânia na direção de "Menino do Rio". A partir destes trabalhos, sua carreira decolou, apresentando-se em todo o Brasil e internacionalmente, com turnês pela Europa e África.

Top Brand Affinities

Report Date: 2025-09-08

Mart'nália is a clear fit for 25-34 & 18-24 audiences with strength across BRAZIL, ARGENTINA, UNITED STATES. The audience is heavily female (57%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (804 avg views per post); Instagram builds the community layer. Affinity data highlights Brahma, OSGEMEOS, FARM RIO, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mart'nália score 0.28% — Low bucket.

Brand: BrahmaBrand: OSGEMEOSBrand: FARM RIO

Followers:405,979

Engagements:1,151

Rate:0.3%

Posts:3,090

Avg Likes:1,150

Avg Comments:43

Avg Views:804

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 405,979 · Engagements 1,151 · Rate 0.3% Posts 3,090 · Views 804 · Avg Likes 1,150 · Avg Comments 43 · Avg Views 804	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 27% 35-44: 20% 45-64: 19%	Largest: 25-34 (31%); next: 18-24 (27%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	BRAZIL (87%) ARGENTINA (2%) UNITED STATES (2%) FRANCE (1%) PORTUGAL (1%)	Top regions: BRAZIL (87%), ARGENTINA (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 1,086 avg likes/post · Youtube: 804 avg views/post	Best reach: Youtube 804 avg views; best engagement: Instagram 1,086 avg likes

Top Brand Affinities

Brahma

Score: 53.35

OSGEMEOS

Score: 51.20

FARM RIO

Score: 29.42

ChilliBeans

Score: 23.51

Falabella

Score: 23.09

Itaipava

Score: 22.99

Riachuelo

Score: 22.05

Banco Bradesco

Score: 19.91

Citi

Score: 18.03

Ambev

Score: 17.31

Lojas Renner

Score: 15.84

AstraZeneca

Score: 13.28

Brand	Category	Score
Brahma		53.35
OSGEMEOS		51.20
FARM RIO		29.42
ChilliBeans		23.51
Falabella		23.09
Itaipava		22.99
Riachuelo		22.05
Banco Bradesco		19.91
Citi		18.03
Ambev		17.31
Lojas Renner		15.84
AstraZeneca		13.28
Itaú		13.20
Rapha		9.52
Amstel		9.16
Boticario		8.71
Havaianas		8.28
Sarar		8.10
Stella Artois		8.01
Xerox		7.84
Pfizer		6.80
Lollapalooza		6.26
Heineken		5.98
Eudora		5.71
Catupiry		5.04
Moda Praia		4.22
Budweiser		3.85
Spotify Music		3.44
Carrefour		3.39
Avon		2.59
Tinder		2.44
Aperol		1.68
Renault		1.65
ASICS		1.55
Netflix		1.52
UFC		1.36
DC Entertainment		1.28
Pandora		1.24
Pixar		1.23
Coca-Cola		1.22
musical.ly		1.16
Guess		1.10
L'Oréal Paris		1.09
Cartier		1.05
Nutella		1.04
Vogue		0.88
Pepsi		0.87
Red Bull		0.87
SheInside		0.87
Amazon		0.86