Marshall Jefferson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
60,036
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:10:43 UTC
Genres
Biography
Amidst the explosive growth of Chicago house in the mid-80s, Jefferson's innovative productions quickly gained recognition, including hits like "Go Wild Rhythm Trax" and the iconic "Move Your Body." Collaborating with Phuture on the groundbreaking "Acid Trax," Jefferson's influence extended beyond traditional house music, driving the evolution of the genre. Transitioning away from acid-house, Jefferson's exploration of deeper, more spiritual sounds marked a new era in house music, solidifying his legacy as a visionary producer and key figure in shaping the global dance music scene.
Marshall Jefferson indexes high with fans in the 25-34 range in UNITED KINGDOM, UNITED STATES, ITALY. The skew is heavily male (84%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 231 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Pioneer, Allen & Heath, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Marshall Jefferson when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 60,036 · Engagements 146 · Rate 0.2% Posts 1,043 · Views 231 · Avg Likes 146 · Avg Comments 11 · Avg Views 231 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 26% 35-44: 23% 45-64: 14% |
Largest: 25-34 (38%); next: 18-24 (26%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED KINGDOM (27%) UNITED STATES (23%) ITALY (10%) SPAIN (5%) BRAZIL (3%) |
Top regions: UNITED KINGDOM (27%), UNITED STATES (23%), ITALY (10%) |
| Platform Engagement | Instagram: 144 avg likes/post · Youtube: 231 avg views/post | Best reach: Youtube 231 avg views; best engagement: Instagram 144 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Allen & Heath
MOOG
Ableton
Akai
Sennheiser
SoundCloud
Trancefamily
Amazon Music
Tomorrowland
Vauxhall
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 252.65 | |
| Pioneer | 119.47 | |
| Allen & Heath | 109.82 | |
| MOOG | 59.16 | |
| Ableton | 54.01 | |
| Akai | 44.27 | |
| Sennheiser | 25.16 | |
| SoundCloud | 23.42 | |
| Trancefamily | 23.42 | |
| Amazon Music | 22.06 | |
| Tomorrowland | 11.62 | |
| Vauxhall | 11.23 | |
| Beats Electronics | 10.83 | |
| Pro Tools | 9.64 | |
| Spotify Music | 8.26 | |
| Atmos | 6.92 | |
| Jagermeister | 5.65 | |
| Garnier | 5.57 | |
| Stüssy | 5.46 | |
| Hurley | 4.71 | |
| Coachella | 4.18 | |
| iHeartRadio Music Awards | 4.18 | |
| Bacardi | 3.82 | |
| Carhartt | 3.81 | |
| BBC | 3.75 | |
| Campari | 3.69 | |
| Lollapalooza | 3.35 | |
| Warner Bros | 3.32 | |
| MTV | 3.04 | |
| Hennessy | 2.78 | |
| NBC | 2.73 | |
| TOM FORD | 2.71 | |
| Guinness | 2.71 | |
| Emporium | 2.65 | |
| Tesco | 2.55 | |
| Sneakerhead | 2.45 | |
| Red Bull | 2.39 | |
| Heineken | 2.28 | |
| Aperol | 2.26 | |
| Dolce & Gabbana | 2.13 | |
| Philips | 2.11 | |
| Jaguar | 1.96 | |
| Vogue | 1.93 | |
| The North Face | 1.90 | |
| musical.ly | 1.87 | |
| ASOS | 1.85 | |
| ASICS | 1.76 | |
| McLaren | 1.73 | |
| Showtime | 1.68 | |
| Armani | 1.66 |
Official Profiles
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LoginArtist: Marshall Jefferson
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:00 UTC | Becky Hill, John Martin, Marshall Jefferson, Jacob Lusk, Clementine Douglas | Indigo At The O2 | London, United Kingdom |















