Marracash Brand Affinity ranks highest UniCredit at 38.39% . Very Strong. Score DMDB 61.47% | Fanbase 52.82%

Marracash — pop artist from IT.

Marracash has achieved significant success in various aspects of his artistic career, including 122 platinum records, 31 gold records, and a total of 5.6…

Marracash

Recognizable

Country: IT | Gender: male | Artist ID: 11e81bd0-a307-75aa-93c4-a0369fe50396

Find Artist

Genres

popitalian pophip-hop & raphip-hop/rapitalian hip hopitalian underground hip hoprap napoletano

Influential: 61.47% Fanbase: 52.82% Trending: 65.80%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

UniCredit • 38.39% • Very Strong

As of 2025-09-09

3,320,677

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.47% | Fanbase 52.82% | Trending 65.80% | CAREER STAGE: MAINSTREAM

Biography

Marracash has achieved significant success in various aspects of his artistic career, including 122 platinum records, 31 gold records, and a total of 5.6 billion streams. He recently completed a sold-out arena tour with a total of 250,000 attendees, won the Targa Tenco 2022 for Best Overall Album with "NOI, LORO, GLI ALTRI," and founded the first Italian rap festival, MARRAGEDDON, which gathered 140,000 fans in Milan and Naples in September 2023.

Marracash has made a return with his latest project, "È Finita La Pace."

Report Date: 2025-09-09

Marracash is already in the conversation with 18-24 & 25-34 audiences in ITALY, FRANCE, SWITZERLAND. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (7,396 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to UniCredit, Liu Jo, Alcott points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marracash score 4.55% — Very Strong bucket.

Brand: UniCreditBrand: Liu JoBrand: Alcott

Followers:3,320,677

Engagements:151,143

Rate:4.6%

Posts:1,635

Avg Likes:151,138

Avg Comments:981

Avg Views:7,396

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,320,677 · Engagements 151,143 · Rate 4.6% Posts 1,635 · Views 7,396 · Avg Likes 151,138 · Avg Comments 981 · Avg Views 7,396	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 35-44: 7% 13-17: 5%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	ITALY (86%) FRANCE (1%) SWITZERLAND (1%) UNITED KINGDOM (1%) SPAIN (1%)	Top regions: ITALY (86%), FRANCE (1%), SWITZERLAND (1%)
Platform Engagement	Instagram: 150,978 avg likes/post · Tiktok: 0 avg views/post · Youtube: 7,396 avg views/post	Best reach: Youtube 7,396 avg views; best engagement: Instagram 150,978 avg likes

Top Brand Affinities

UniCredit

Score: 38.39

Liu Jo

Score: 24.82

Alcott

Score: 21.49

Elisabetta Franchi

Score: 20.79

Intimissimi

Score: 17.51

Napapijri

Score: 16.95

Superga

Score: 14.89

Peroni

Score: 14.74

Campari

Score: 12.04

Auchan

Score: 11.80

Kappa

Score: 11.17

Alfa Romeo

Score: 9.93

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Top Brand Affinities

Brand	Category	Score
UniCredit		38.39
Liu Jo		24.82
Alcott		21.49
Elisabetta Franchi		20.79
Intimissimi		17.51
Napapijri		16.95
Superga		14.89
Peroni		14.74
Campari		12.04
Auchan		11.80
Kappa		11.17
Alfa Romeo		9.93
Dom Pérignon		8.09
Foot Locker		8.07
Stone Island		7.38
Arezzo		7.34
Dsquared		6.59
Calzedonia		6.50
Pirelli		6.30
Selfiegram		6.17
Ryanair		6.16
Moët & Chandon		5.90
Kiko		4.82
Fiat		4.69
Stradivarius		4.38
Moschino		4.28
Carhartt		4.21
Valentino		4.14
Martini		4.10
ABC		3.87
Ducati		3.71
Ray-Ban		3.66
Daniel Wellington		3.62
Armani		3.60
Aperol		3.51
Ferrari		3.42
Tiffany		3.01
Dolce & Gabbana		3.00
Beats Electronics		2.99
Pull&Bear		2.99
Bershka		2.95
Bellagio		2.92
Supreme		2.81
Polaroid		2.80
Versace		2.71
The North Face		2.66
Warner Bros		2.64
FIFA		2.58
Fendi		2.54
NBA		2.52