Marlon Williams

Marlon Williams — pop artist from NZ.

Guided by the Māori proverb, "Ko te reo Māori, he matapihi ki te ao Māori," Aotearoa musician Marlon Williams' fourth solo album, Te Whare Tīwekaweka, serves…

Influence: 54.80% Fanbase: 31.33% Trending: 66.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 64.93% • Very Strong

As of 2025-09-08

105,714

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:39:48 UTC

Genres

popnz poppopalternativealternativefolk & traditionalnz singer-songwriternz folk

Biography

Guided by the Māori proverb, "Ko te reo Māori, he matapihi ki te ao Māori," Aotearoa musician Marlon Williams' fourth solo album, Te Whare Tīwekaweka, serves as a window to his ancestral world. Through the album's creation, Marlon found a new way to express his emotions while staying connected to his roots and homeland, Lyttelton.

Te Whare Tīwekaweka reflects Marlon's journey of reconnecting with his family and cultural heritage, symbolized by the cover art drawn by his mother and his exploration of the Māori language. Collaborating with rapper KOMMI, Marlon's music transcends conversation to deepen our sense of interconnectedness, offering a new dimension to his artistic expression and personal growth.

Top Brand Affinities

Report Date: 2025-09-08

Marlon Williams has momentum with 25-34 & 18-24 audiences—particularly in AUSTRALIA, NEW ZEALAND, UNITED STATES. A female-leaning (52%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 7,059 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Air New Zealand, Qantas, Vegemite signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marlon Williams score 3.16% — Very Strong bucket.

Brand: Air New ZealandBrand: QantasBrand: Vegemite

Followers:105,714

Engagements:3,342

Rate:3.2%

Posts:1,271

Avg Likes:3,308

Avg Comments:57

Avg Views:12,408

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 105,714 · Engagements 3,342 · Rate 3.2% Posts 1,271 · Views 12,408 · Avg Likes 3,308 · Avg Comments 57 · Avg Views 12,408	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 30% 35-44: 17% 45-64: 14%	Largest: 25-34 (35%); next: 18-24 (30%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	AUSTRALIA (20%) NEW ZEALAND (19%) UNITED STATES (18%) UNITED KINGDOM (4%) FRANCE (4%)	Top regions: AUSTRALIA (20%), NEW ZEALAND (19%), UNITED STATES (18%)
Platform Engagement	Instagram: 2,651 avg likes/post · Tiktok: 7,059 avg views/post · Youtube: 5,349 avg views/post	Best reach: Tiktok 7,059 avg views; best engagement: Instagram 2,651 avg likes

Top Brand Affinities

Air New Zealand

Score: 64.93

Qantas

Score: 14.17

Vegemite

Score: 13.95

TUI

Score: 13.82

TUI Group

Score: 13.70

Kmart

Score: 13.03

New Line Cinema

Score: 8.56

Woolworths

Score: 7.77

Sunnies Studios

Score: 6.62

Tate Modern

Score: 6.32

Vodafone

Score: 5.96

Ableton

Score: 5.47

Brand	Category	Score
Air New Zealand		64.93
Qantas		14.17
Vegemite		13.95
TUI		13.82
TUI Group		13.70
Kmart		13.03
New Line Cinema		8.56
Woolworths		7.77
Sunnies Studios		6.62
Tate Modern		6.32
Vodafone		5.96
Ableton		5.47
Hurley		5.44
Emporium		5.42
Spotify Music		5.33
Holden		5.31
Vivienne Westwood		5.31
Kodak		5.21
Showtime		4.73
Tinder		4.51
Paramount Pictures		4.42
Polaroid		4.16
Airbnb		3.95
Kickstarter		3.77
Guinness		3.73
BALMAIN		3.53
Coachella		3.47
Billabong		3.45
Leica		3.31
Lollapalooza		3.25
Aperol		3.24
Dr. Martens		3.00
Lush		2.80
Fujifilm		2.80
Mulberry		2.58
SoundCloud		2.45
McLaren		2.29
ASOS		2.27
Vogue		1.92
Budweiser		1.90
Warner Bros		1.86
The Olympic Games		1.77
Pixar		1.77
Chrysler		1.76
BBC		1.69
Prada		1.62
Beats Electronics		1.51
Levi's		1.49
HBO		1.48
Chipotle Mexican Grill		1.48