Marlin's Dreaming

Marlin's Dreaming — pop artist from NZ.

Marlin’s Dreaming, an indie pop band from Dunedin, New Zealand, formed in 2017 and gained international acclaim with their debut album 'Lizard Tears'. Their…

Influence: 49.67% Fanbase: 20.36% Trending: 64.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 60.31% • Very Strong

As of 2025-09-08

12,648

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:41 UTC

Genres

popnz indiedunedin indieindie poppopalternativealternative

Biography

Marlin’s Dreaming, an indie pop band from Dunedin, New Zealand, formed in 2017 and gained international acclaim with their debut album 'Lizard Tears'. Their subsequent releases like 'Talk On/Commic' and 'Quotidian' showcased an evolution into angular guitars and angst-driven melodies, earning praise from publications like CLASH, NME, and Brooklyn Vegan. Their introspective 2021 release 'Hasten' explored themes of post-pandemic life in New Zealand's desolate, rugged south island. Their fourth album 'HIRL', released in August 2024, received warm reception from publications Atwood Magazine and Rolling Stone AUS.

Marlin’s Dreaming continues to push musical boundaries, crafting guitar pop to a fine art. The band is a staple in the indie rock scene, offering a fresh sound while drawing influences from a wide range of artists like Pavement, Chastity Belt, and Alex G. Their willingness to reinvent themselves with each album has led to a constantly evolving and dynamic sound, showcasing their versatility and creativity.

Top Brand Affinities

Report Date: 2025-09-08

Marlin's Dreaming speaks to 18-24 & 25-34 audiences with measurable traction in NEW ZEALAND, UNITED STATES, BRAZIL. Composition is heavily male (62%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (5,053 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Air New Zealand, Vegemite, Billabong, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marlin's Dreaming score 5.21% — Very Strong bucket.

Brand: Air New ZealandBrand: VegemiteBrand: Billabong

Followers:12,648

Engagements:659

Rate:5.2%

Posts:53

Avg Likes:641

Avg Comments:21

Avg Views:5,053

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,648 · Engagements 659 · Rate 5.2% Posts 53 · Views 5,053 · Avg Likes 641 · Avg Comments 21 · Avg Views 5,053	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 7% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	NEW ZEALAND (21%) UNITED STATES (11%) BRAZIL (7%) PORTUGAL (7%) CANADA (6%)	Top regions: NEW ZEALAND (21%), UNITED STATES (11%), BRAZIL (7%)
Platform Engagement	Instagram: 488 avg likes/post · Youtube: 5,053 avg views/post	Best reach: Youtube 5,053 avg views; best engagement: Instagram 488 avg likes

Top Brand Affinities

Air New Zealand

Score: 60.31

Vegemite

Score: 14.59

Billabong

Score: 10.52

Sunnies Studios

Score: 10.12

Kmart

Score: 9.81

New Line Cinema

Score: 8.37

Kodak

Score: 6.80

Spotify Music

Score: 5.09

Coachella

Score: 4.92

Ableton

Score: 4.49

Tinder

Score: 4.03

Emporium

Score: 4.00

Brand	Category	Score
Air New Zealand		60.31
Vegemite		14.59
Billabong		10.52
Sunnies Studios		10.12
Kmart		9.81
New Line Cinema		8.37
Kodak		6.80
Spotify Music		5.09
Coachella		4.92
Ableton		4.49
Tinder		4.03
Emporium		4.00
McLaren		3.70
Aperol		3.45
Polaroid		3.39
Nickelodeon		3.39
SoundCloud		3.36
Urban Outfitters		3.02
Showtime		3.00
Lollapalooza		2.99
Dr. Martens		2.77
Airbnb		2.71
Chrysler		2.58
Guinness		2.55
Fujifilm		2.50
GoPro		2.43
The Olympic Games		1.90
Lush		1.89
The North Face		1.86
Paramount Pictures		1.73
Subaru		1.68
Vans		1.67
New Balance		1.59
Oakley		1.58
National Geographic		1.52
Cadillac		1.46
Bellagio		1.42
Beats Electronics		1.36
Red Bull		1.31
Heineken		1.26
Bentley		1.26
Polo Ralph Lauren		1.18
Sony		1.12
Calvin Klein		1.11
Vogue		1.11
Adobe		1.03
Prada		1.03
Activision Blizzard		0.95
McDonald's		0.95
Levi's		0.89