Markéta Irglová

Markéta Irglová — alternative artist from CZ.

Markéta Irglová, a Czech singer based in Iceland, gained recognition for her work on the independent Irish film "Once," where she co-wrote music with Irish…

Influence: 55.09% Fanbase: 31.99% Trending: 66.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sennheiser • 10.22% • Very Strong

As of 2025-09-09

64,150

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 08:37:43 UTC

Genres

alternativealternativeothersmelancholiafolk & traditionalsinger/songwriterchamber folkczech singer-songwriter

Biography

Markéta Irglová, a Czech singer based in Iceland, gained recognition for her work on the independent Irish film "Once," where she co-wrote music with Irish singer-songwriter Glen Hansard. Their duet "Falling Slowly" earned them an Academy Award for Best Song in 2008. Following their success, they formed the band The Swell Season and released the album "Strict Joy (Deluxe Edition)" in 2009 before pursuing solo careers. Irglová released solo albums "Anar" in 2011, "Muna" in 2014, and "Lila" in 2022, along with a concept album trilogy during the Covid pandemic.

Irglová, also known for her collaboration with The Swell Season, is set to release a new album with the band in 2025. She works alongside her Icelandic producer husband Sturla Mio Thorisson at Masterkey Studios, where they create music together. Their collaborative efforts have taken them to prestigious stages worldwide, showcasing their talents as musicians and songwriters.

Top Brand Affinities

Report Date: 2025-09-09

Markéta Irglová performs best with fans in the 25-34 range, concentrated in UNITED STATES, CZECHIA, BRAZIL. Audience composition is male-leaning (55%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 7,827 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Sennheiser, Amazon Music, Pro Tools, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Markéta Irglová is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Markéta Irglová score 1.86% — Moderate bucket.

Brand: SennheiserBrand: Amazon MusicBrand: Pro Tools

Followers:64,150

Engagements:1,195

Rate:1.9%

Posts:1,174

Avg Likes:1,172

Avg Comments:47

Avg Views:7,827

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 64,150 · Engagements 1,195 · Rate 1.9% Posts 1,174 · Views 7,827 · Avg Likes 1,172 · Avg Comments 47 · Avg Views 7,827	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 26% 35-44: 20% 45-64: 15%	Largest: 25-34 (36%); next: 18-24 (26%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (15%) CZECHIA (11%) BRAZIL (6%) GERMANY (6%) CANADA (4%)	Top regions: UNITED STATES (15%), CZECHIA (11%), BRAZIL (6%)
Platform Engagement	Instagram: 926 avg likes/post · Youtube: 7,827 avg views/post	Best reach: Youtube 7,827 avg views; best engagement: Instagram 926 avg likes

Top Brand Affinities

Sennheiser

Score: 10.22

Amazon Music

Score: 8.76

Pro Tools

Score: 7.44

Tate Modern

Score: 7.28

Guinness

Score: 7.03

Jameson

Score: 5.18

Kickstarter

Score: 5.08

Ableton

Score: 5.01

Summit Entertainment

Score: 4.76

Spotify Music

Score: 4.66

Pilsner Urquell

Score: 4.27

Leica

Score: 4.09

Brand	Category	Score
Sennheiser		10.22
Amazon Music		8.76
Pro Tools		7.44
Tate Modern		7.28
Guinness		7.03
Jameson		5.18
Kickstarter		5.08
Ableton		5.01
Summit Entertainment		4.76
Spotify Music		4.66
Pilsner Urquell		4.27
Leica		4.09
NBC		3.78
BBC		3.75
Pfizer		3.45
Lollapalooza		3.43
Fujifilm		3.31
Kodak		3.28
Paramount Pictures		3.26
Airbnb		3.09
Columbia Pictures		2.84
Geocaching		2.80
Lego		2.67
Showtime		2.65
HBO		2.64
Pixar		2.57
Star Wars		2.48
Dr. Martens		2.19
Busch		2.17
MTV		2.14
Warner Bros		2.07
Aperol		2.06
SoundCloud		2.06
Tinder		2.05
Polaroid		2.03
Lush		1.96
AMC		1.92
Snoopy And The Peanuts Gang		1.89
National Geographic		1.68
Netflix		1.66
Cadillac		1.65
Amazon		1.61
IKEA		1.58
Pizza Lover		1.54
Heineken		1.49
The Olympic Games		1.49
The North Face		1.49
Bellagio		1.49
Costco		1.48
Nintendo		1.38