Mark Tuan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
19,725,984
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:33:24 UTC
Genres
Biography
Tuan's solo success extended to a sold-out tour for his album "the other side," spanning North America and Asia, where his captivating stage presence drew in audiences. Beyond music, Tuan's star power has landed him brand partnerships with Saint Laurent, Calvin Klein, Samsung, and regular features in global magazines, solidifying his impact across the music, fashion, and commercial industries.
Mark Tuan cuts through with 18-24 & 25-34 audiences and consistency across THAILAND, UNITED STATES, PHILIPPINES. A heavily female (82%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 536,450 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with GENTLE MONSTER, Kiehls, Anantara, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,725,984 · Engagements 467,643 · Rate 2.4% Posts 275 · Views 653,627 · Avg Likes 457,012 · Avg Comments 5,594 · Avg Views 653,627 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 20% 13-17: 15% 35-44: 2% |
Largest: 18-24 (63%); next: 25-34 (20%) |
| Gender Split |
Female: 82% Male: 18% Non-binary/Other: 0% |
Skews female (82%) |
| Top Countries |
THAILAND (20%) UNITED STATES (16%) PHILIPPINES (14%) INDONESIA (8%) BRAZIL (5%) |
Top regions: THAILAND (20%), UNITED STATES (16%), PHILIPPINES (14%) |
| Platform Engagement | Instagram: 309,844 avg likes/post · Tiktok: 536,450 avg views/post · Youtube: 117,177 avg views/post | Best reach: Tiktok 536,450 avg views; best engagement: Instagram 309,844 avg likes |
Top Brand Affinities
GENTLE MONSTER
Kiehls
Anantara
Innisfree
Movistar
Tiffany
UNIQLO
Lancôme
Mulberry
Forever 21
Carrefour
Tiffany & Co
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 11.25 | |
| Kiehls | 7.29 | |
| Anantara | 5.52 | |
| Innisfree | 4.05 | |
| Movistar | 3.83 | |
| Tiffany | 3.70 | |
| UNIQLO | 3.12 | |
| Lancôme | 2.73 | |
| Mulberry | 2.68 | |
| Forever 21 | 2.34 | |
| Carrefour | 2.22 | |
| Tiffany & Co | 2.13 | |
| Snoopy And The Peanuts Gang | 2.11 | |
| Bellagio | 2.10 | |
| Tesco | 2.05 | |
| Bershka | 2.05 | |
| Petronas | 2.05 | |
| Lollapalooza | 2.01 | |
| Sunnies Studios | 2.00 | |
| Guess | 1.98 | |
| Dr. Martens | 1.94 | |
| Timberland | 1.91 | |
| KFC | 1.84 | |
| Hermès | 1.80 | |
| Calvin Klein | 1.64 | |
| Yves Saint Laurent | 1.60 | |
| Sephora | 1.59 | |
| Pepsi | 1.51 | |
| GIVENCHY | 1.45 | |
| Fujifilm | 1.45 | |
| Microsoft | 1.40 | |
| NYX Cosmetics | 1.37 | |
| Polaroid | 1.36 | |
| Puma | 1.32 | |
| KitKat | 1.30 | |
| Starbucks | 1.30 | |
| CBS Television Studios | 1.27 | |
| New Balance | 1.24 | |
| Louis Vuitton | 1.24 | |
| Polo Ralph Lauren | 1.23 | |
| Cartier | 1.21 | |
| Pandora | 1.20 | |
| shein | 1.19 | |
| Anastasia Beverly Hills | 1.19 | |
| Universal | 1.14 | |
| Urban Decay Cosmetics | 1.14 | |
| Converse | 1.12 | |
| Coachella | 1.09 | |
| Prada | 1.08 | |
| Maybelline | 1.08 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-08-28)
Total: 562,710
| PLATFORM | TOTAL | % | |
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463,042 | 82.29% |
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99,668 | 17.71% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















