Mark Tuan

Mark Tuan

Country: US | Gender: male

Influence: 57.89% Fanbase: 44.22% Trending: 64.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 11.25% • Very Strong

As of 2025-09-08

19,725,984

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:33:24 UTC

Genres

poppopasian pop

Biography

Mark Tuan, a former member of GOT7 who debuted in 2014, transitioned to a successful solo career in 2021 after over a decade in South Korea. His solo ventures have seen him release a full album, an EP, and various digital singles, accumulating over 180 million streams. Tuan's first pre-release single, "last breath," dominated iTunes charts in 25 countries and made a splash on the Billboard Hot Trending Songs chart, peaking at 11th place. His collaboration with Korean artist BIBI on a Marvel OST further showcased his expanding influence.

Tuan's solo success extended to a sold-out tour for his album "the other side," spanning North America and Asia, where his captivating stage presence drew in audiences. Beyond music, Tuan's star power has landed him brand partnerships with Saint Laurent, Calvin Klein, Samsung, and regular features in global magazines, solidifying his impact across the music, fashion, and commercial industries.

Mark Tuan Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Mark Tuan cuts through with 18-24 & 25-34 audiences and consistency across THAILAND, UNITED STATES, PHILIPPINES. A heavily female (82%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 536,450 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with GENTLE MONSTER, Kiehls, Anantara, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mark Tuan score 2.37%Strong bucket.
Brand: GENTLE MONSTERBrand: KiehlsBrand: Anantara
Followers:19,725,984
Engagements:467,643
Rate:2.4%
Posts:275
Views:653,627
Avg Likes:457,012
Avg Comments:5,594
Avg Views:653,627

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 19,725,984 · Engagements 467,643 · Rate 2.4%
Posts 275 · Views 653,627 · Avg Likes 457,012 · Avg Comments 5,594 · Avg Views 653,627
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 63%
25-34: 20%
13-17: 15%
35-44: 2%
Largest: 18-24 (63%); next: 25-34 (20%)
Gender Split Female: 82%
Male: 18%
Non-binary/Other: 0%
Skews female (82%)
Top Countries THAILAND (20%)
UNITED STATES (16%)
PHILIPPINES (14%)
INDONESIA (8%)
BRAZIL (5%)
Top regions: THAILAND (20%), UNITED STATES (16%), PHILIPPINES (14%)
Platform Engagement Instagram: 309,844 avg likes/post · Tiktok: 536,450 avg views/post · Youtube: 117,177 avg views/post Best reach: Tiktok 536,450 avg views; best engagement: Instagram 309,844 avg likes

Top Brand Affinities

GENTLE MONSTER
Score: 11.25
Kiehls
Score: 7.29
Anantara
Score: 5.52
Innisfree
Score: 4.05
Movistar
Score: 3.83
Tiffany
Score: 3.70
UNIQLO
Score: 3.12
Lancôme
Score: 2.73
Mulberry
Score: 2.68
Forever 21
Score: 2.34
Carrefour
Score: 2.22
Tiffany & Co
Score: 2.13
Brand Category Score
GENTLE MONSTER 11.25
Kiehls 7.29
Anantara 5.52
Innisfree 4.05
Movistar 3.83
Tiffany 3.70
UNIQLO 3.12
Lancôme 2.73
Mulberry 2.68
Forever 21 2.34
Carrefour 2.22
Tiffany & Co 2.13
Snoopy And The Peanuts Gang 2.11
Bellagio 2.10
Tesco 2.05
Bershka 2.05
Petronas 2.05
Lollapalooza 2.01
Sunnies Studios 2.00
Guess 1.98
Dr. Martens 1.94
Timberland 1.91
KFC 1.84
Hermès 1.80
Calvin Klein 1.64
Yves Saint Laurent 1.60
Sephora 1.59
Pepsi 1.51
GIVENCHY 1.45
Fujifilm 1.45
Microsoft 1.40
NYX Cosmetics 1.37
Polaroid 1.36
Puma 1.32
KitKat 1.30
Starbucks 1.30
CBS Television Studios 1.27
New Balance 1.24
Louis Vuitton 1.24
Polo Ralph Lauren 1.23
Cartier 1.21
Pandora 1.20
shein 1.19
Anastasia Beverly Hills 1.19
Universal 1.14
Urban Decay Cosmetics 1.14
Converse 1.12
Coachella 1.09
Prada 1.08
Maybelline 1.08

Official Profiles

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Artist: Mark Tuan

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-08-28)

Total: 562,710

PLATFORM TOTAL %
Spotify Spotify 463,042 82.29%
Last.fm Last.fm 99,668 17.71%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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