Mark Morton
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-28
170,352
Social Media Followers
As of 2025-09-28
00:00:00
Hours Airplay
2025-12-07 10:02:14 UTC
Genres
Biography
Having spent over two decades as the guitarist and songwriter for Lamb of God, Morton's musical evolution led to the creation of 'Without The Pain', a tribute to his childhood influences and a collaborative effort with a diverse lineup of Americana, rock, and country stars.
Mark Morton cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, INDONESIA. A heavily male (85%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 6,290 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Marshall, Impericon, Ampeg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 170,352 · Engagements 2,947 · Rate 1.7% Posts 614 · Views 6,290 · Avg Likes 2,935 · Avg Comments 68 · Avg Views 6,290 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 39% 35-44: 10% 45-64: 4% |
Largest: 25-34 (43%); next: 18-24 (39%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
UNITED STATES (24%) BRAZIL (8%) INDONESIA (7%) INDIA (6%) MEXICO (4%) |
Top regions: UNITED STATES (24%), BRAZIL (8%), INDONESIA (7%) |
| Platform Engagement | Instagram: 2,753 avg likes/post · Youtube: 6,290 avg views/post | Best reach: Youtube 6,290 avg views; best engagement: Instagram 2,753 avg likes |
Top Brand Affinities
Marshall
Impericon
Ampeg
Live Nation
Sennheiser
Akg
Amazon Music
Pro Tools
Jim Beam
Jagermeister
Monster Beverage
God of War
| Brand | Category | Score |
|---|---|---|
| Marshall | 79.69 | |
| Impericon | 56.24 | |
| Ampeg | 40.21 | |
| Live Nation | 24.69 | |
| Sennheiser | 21.26 | |
| Akg | 20.63 | |
| Amazon Music | 17.58 | |
| Pro Tools | 16.72 | |
| Jim Beam | 10.24 | |
| Jagermeister | 7.98 | |
| Monster Beverage | 7.74 | |
| God of War | 7.48 | |
| NHL | 6.85 | |
| Mortal Kombat | 6.79 | |
| Jack Daniels | 6.44 | |
| Resident Evil | 6.11 | |
| Comedy Central | 5.80 | |
| Fallout | 5.71 | |
| Ableton | 5.67 | |
| Jameson | 5.66 | |
| Pilsner Urquell | 5.58 | |
| Bud Light | 5.22 | |
| Spotify Music | 5.18 | |
| Final Fantasy | 5.00 | |
| Budweiser | 4.93 | |
| Taco Bell | 4.89 | |
| Kroger | 4.68 | |
| Harley-Davidson | 4.58 | |
| AMC | 4.28 | |
| Nvidia | 4.20 | |
| Star Wars | 4.09 | |
| Coors | 4.08 | |
| Gillette | 3.96 | |
| Kickstarter | 3.85 | |
| Bethesda Softworks | 3.77 | |
| The Witcher | 3.75 | |
| Verizon | 3.73 | |
| Columbia Pictures | 3.63 | |
| WWE | 3.56 | |
| Leica | 3.52 | |
| Paramount Pictures | 3.49 | |
| Guinness | 3.24 | |
| Carhartt | 3.22 | |
| ASUS | 3.16 | |
| Hot Wheels | 3.14 | |
| Vans | 3.09 | |
| UFC | 3.09 | |
| Nintendo | 3.05 | |
| Yamaha | 2.95 | |
| Dodge | 2.92 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
