Mark Morrison
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
517,465
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:20 UTC
Genres
Biography
Despite facing imprisonment, Morrison continued to make music, releasing tracks like "Who's the Mack!" and "Best Friend" in the late 90s and early 2000s. In 2006, he put out an independent album titled "Innocent Man," featuring a track later sampled by Cassidy. Celebrating the 20th anniversary of his breakthrough hit, Morrison's "Return of the Mack" was remixed and re-released as "The Mack," earning him his 10th UK Top-40 hit and achieving platinum status with over 230 million streams on Spotify.
Mark Morrison is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (62%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (82,100 avg views per post); Instagram builds the community layer. Affinity data highlights ITV, Mixcloud, Sky Sports, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 517,465 · Engagements 2,394 · Rate 0.5% Posts 207 · Views 82,100 · Avg Likes 2,308 · Avg Comments 150 · Avg Views 82,100 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 33% 35-44: 17% 45-64: 7% |
Largest: 25-34 (40%); next: 18-24 (33%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (52%) UNITED KINGDOM (8%) BRAZIL (4%) FRANCE (3%) CANADA (3%) |
Top regions: UNITED STATES (52%), UNITED KINGDOM (8%), BRAZIL (4%) |
| Platform Engagement | Instagram: 1,391 avg likes/post · Youtube: 82,100 avg views/post | Best reach: Youtube 82,100 avg views; best engagement: Instagram 1,391 avg likes |
Top Brand Affinities
ITV
Mixcloud
Sky Sports
Amazon Music
Pioneer
Akai
Vauxhall
Selfridges
British Airways
Morrisons
Sainsbury's
ASDA
| Brand | Category | Score |
|---|---|---|
| ITV | 42.30 | |
| Mixcloud | 38.32 | |
| Sky Sports | 27.86 | |
| Amazon Music | 23.28 | |
| Pioneer | 20.83 | |
| Akai | 15.99 | |
| Vauxhall | 15.51 | |
| Selfridges | 12.94 | |
| British Airways | 12.44 | |
| Morrisons | 12.24 | |
| Sainsbury's | 12.08 | |
| ASDA | 12.05 | |
| All Saints | 10.77 | |
| Shoegasm | 10.76 | |
| River Island | 9.53 | |
| Pro Tools | 8.55 | |
| boohoo | 8.16 | |
| Clarks | 8.00 | |
| Sole Collector | 7.96 | |
| Harrods | 7.58 | |
| Kickstagram | 6.93 | |
| Stone Island | 6.88 | |
| ASOS | 6.33 | |
| iHeartRadio Music Awards | 6.15 | |
| Hennessy | 6.08 | |
| Power Rangers | 5.79 | |
| Aston Martin | 5.45 | |
| Tesco | 5.36 | |
| Moncler | 5.33 | |
| Ableton | 5.11 | |
| NBC | 5.08 | |
| Versace | 5.06 | |
| Dsquared | 4.97 | |
| Sega | 4.78 | |
| Columbia Pictures | 4.67 | |
| Mortal Kombat | 4.58 | |
| Alexander McQueen | 4.43 | |
| UFC | 4.43 | |
| Nice Kicks | 4.42 | |
| Cadbury | 4.27 | |
| Polo Ralph Lauren | 4.21 | |
| Christian Louboutin | 4.18 | |
| TOM FORD | 4.13 | |
| Rolls-Royce | 4.13 | |
| Hugo Boss | 4.12 | |
| Timberland | 4.08 | |
| BALMAIN | 4.00 | |
| CNN | 3.78 | |
| Primark | 3.76 | |
| Bentley | 3.75 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
