Mark Knopfler

Mark Knopfler — rock artist from GB.

Mark Knopfler, born on August 12, 1949, in Glasgow, Scotland, gained fame as the leader of Dire Straits in the late 1970s and '80s. His distinctive guitar work…

Influence: 66.61% Fanbase: 55.81% Trending: 72.01% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akg • 16.34% • Very Strong

As of 2025-09-09

1,651,627

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:03:42 UTC

Genres

rockalbum rockrocksoft rockclassic rockmellow goldfolk & traditionalfolk rock

Biography

Mark Knopfler, born on August 12, 1949, in Glasgow, Scotland, gained fame as the leader of Dire Straits in the late 1970s and '80s. His distinctive guitar work and songwriting contributed to the band's international success with hits like "Sultans of Swing" and "Money for Nothing." Knopfler later pursued a solo career exploring country, Americana, and roots music, releasing albums such as Shangri-La, All the Roadrunning with Emmylou Harris, and Privateering.

Knopfler's diverse career also included producing, songwriting, and film composing. He collaborated with various artists, such as Bob Dylan and Chet Atkins, and worked on soundtracks for films like Local Hero and The Princess Bride. His solo discography includes Golden Heart, Sailing to Philadelphia, and Down the Road Wherever, showcasing his continued exploration of musical styles and collaborations with renowned musicians.

Top Brand Affinities

Report Date: 2025-09-09

Mark Knopfler indexes high with fans in the 45-64 range in BRAZIL, UNITED STATES, UNITED KINGDOM. The skew is heavily male (83%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 32,598 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Akg, Pro Tools, Sennheiser, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mark Knopfler when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mark Knopfler score 0.51% — Low bucket.

Brand: AkgBrand: Pro ToolsBrand: Sennheiser

Followers:1,651,627

Engagements:8,418

Rate:0.5%

Posts:1,342

Avg Likes:8,387

Avg Comments:169

Avg Views:32,598

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,651,627 · Engagements 8,418 · Rate 0.5% Posts 1,342 · Views 32,598 · Avg Likes 8,387 · Avg Comments 169 · Avg Views 32,598	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 32% 25-34: 28% 35-44: 25% 18-24: 14%	Largest: 45-64 (32%); next: 25-34 (28%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	BRAZIL (17%) UNITED STATES (15%) UNITED KINGDOM (7%) ITALY (5%) GERMANY (5%)	Top regions: BRAZIL (17%), UNITED STATES (15%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 7,240 avg likes/post · Youtube: 32,598 avg views/post	Best reach: Youtube 32,598 avg views; best engagement: Instagram 7,240 avg likes

Top Brand Affinities

Akg

Score: 16.34

Pro Tools

Score: 9.42

Sennheiser

Score: 9.22

Ableton

Score: 7.34

Carlsberg

Score: 5.95

Omega

Score: 3.89

Alfa Romeo

Score: 3.82

Spotify Music

Score: 3.49

Guinness

Score: 3.45

Campari

Score: 3.34

Leica

Score: 3.30

Jaguar

Score: 3.16

Brand	Category	Score
Akg		16.34
Pro Tools		9.42
Sennheiser		9.22
Ableton		7.34
Carlsberg		5.95
Omega		3.89
Alfa Romeo		3.82
Spotify Music		3.49
Guinness		3.45
Campari		3.34
Leica		3.30
Jaguar		3.16
Warner Bros		3.01
Olympus		2.98
MTV		2.97
Aston Martin		2.94
Yamaha		2.92
Jack Daniels		2.86
Boeing		2.79
Ferrari		2.71
Citroen		2.62
Ducati		2.62
Lollapalooza		2.54
Heineken		2.34
Montblanc		2.34
Kodak		2.27
musical.ly		2.24
Cadillac		2.20
Fujifilm		2.13
Fiat		2.03
Skoda		1.98
Lego		1.98
McLaren		1.96
National Geographic		1.92
BBC		1.92
Paramount Pictures		1.88
Land Rover		1.88
Star Wars		1.86
Porsche		1.80
Nikon		1.74
Aperol		1.74
Pixar		1.71
Ford		1.71
Renault		1.71
Ray-Ban		1.70
Harley-Davidson		1.69
Sony		1.66
Peugeot		1.63
Volkswagen		1.60
HBO		1.55