Mark Knight

Mark Knight — electronic artist from GB.

Mark Knight, a renowned DJ, Grammy-nominated producer, and label owner, boasts over 120 million global streams and a career spanning nearly two decades. With…

Influence: 62.28% Fanbase: 52.00% Trending: 67.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 146.46% • Very Strong

As of 2025-09-08

235,190

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:06 UTC

Genres

electronicedmelectro housedeep groove househouseprogressive housedanceuk housedeep housedisco housetribal housevocal housefunky tech housetech houseelectronic

Biography

Mark Knight, a renowned DJ, Grammy-nominated producer, and label owner, boasts over 120 million global streams and a career spanning nearly two decades. With releases on prestigious labels like Sony, Warner, and Ministry of Sound, as well as collaborations with artists like Faithless and Florence & The Machine, Knight’s diverse musical legacy is marked by chart-topping hits and unwavering integrity in his discography. In addition to his underground dance scene success, he has also produced for global superstars such as Calvin Harris and David Guetta. Knight's radio show, Toolroom Radio, now reaches over 15 million listeners in 60 countries weekly, showcasing his influence on the international music scene.

Looking ahead to 2020, Mark Knight is poised to delve deeper into his soulful house roots, focusing on creating timeless dance records that endure the test of time. With a commitment to quality and innovation, Knight continues to push boundaries in the electronic music landscape, cementing his status as a trailblazer in the industry. Discover the vibrant sounds of Toolroom Tech House, curated by Mark Knight, on Spotify.

Top Brand Affinities

Report Date: 2025-09-08

Mark Knight speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, SPAIN. Composition is heavily male (83%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (32,504 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, Pioneer, Trancefamily, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mark Knight score 0.35% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Trancefamily

Followers:235,190

Engagements:821

Rate:0.3%

Posts:3,115

Avg Likes:807

Avg Comments:51

Avg Views:32,504

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 235,190 · Engagements 821 · Rate 0.3% Posts 3,115 · Views 32,504 · Avg Likes 807 · Avg Comments 51 · Avg Views 32,504	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 32% 35-44: 15% 45-64: 4%	Largest: 25-34 (46%); next: 18-24 (32%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (11%) UNITED KINGDOM (10%) SPAIN (5%) BRAZIL (5%) CANADA (4%)	Top regions: UNITED STATES (11%), UNITED KINGDOM (10%), SPAIN (5%)
Platform Engagement	Instagram: 654 avg likes/post · Youtube: 32,504 avg views/post	Best reach: Youtube 32,504 avg views; best engagement: Instagram 654 avg likes

Top Brand Affinities

Mixcloud

Score: 146.46

Pioneer

Score: 123.08

Trancefamily

Score: 80.17

Ableton

Score: 64.35

MOOG

Score: 47.67

Sennheiser

Score: 30.19

Akai

Score: 28.61

Warner Music

Score: 27.75

Tomorrowland

Score: 27.71

SoundCloud

Score: 20.15

Amazon Music

Score: 17.08

All Saints

Score: 13.11

Brand	Category	Score
Mixcloud		146.46
Pioneer		123.08
Trancefamily		80.17
Ableton		64.35
MOOG		47.67
Sennheiser		30.19
Akai		28.61
Warner Music		27.75
Tomorrowland		27.71
SoundCloud		20.15
Amazon Music		17.08
All Saints		13.11
Pro Tools		10.34
Beats Electronics		10.31
Grey Goose		8.26
Dom Pérignon		8.24
Vauxhall		8.12
Spotify Music		7.14
Carlsberg		6.92
Jagermeister		6.67
iHeartRadio Music Awards		6.07
Moët & Chandon		5.71
Coachella		5.50
American Airlines		4.61
Heineken		3.99
Hugo Boss		3.96
Smirnoff		3.93
Hilton		3.85
Summit Entertainment		3.79
Red Bull		3.26
Bacardi		3.21
MTV		3.10
Jack Daniels		3.00
Uber		2.97
Matrix		2.88
Stüssy		2.83
Harrods		2.82
TOM FORD		2.82
Budweiser		2.79
Guinness		2.66
Aston Martin		2.62
Lollapalooza		2.58
Aperol		2.57
musical.ly		2.50
Emporium		2.46
Moschino		2.34
ASOS		2.31
Tinder		2.21
Paramount Pictures		2.18
Garnier		2.15