Mariza
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
727,646
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:27 UTC
Genres
Biography
Raised in Portugal after being born in Mozambique, Mariza's unique blend of fado with jazz, blues, soul, and Brazilian pop has earned her critical acclaim and a global following. Her albums, such as "Transparente" and "Terra," have received Latin Grammy nominations and achieved multi-platinum status. After a brief hiatus, she returned with the chart-topping album "Mundo" in 2015, followed by the platinum-certified self-titled release in 2018. Mariza's innovative approach to fado has solidified her status as a leading figure in the genre on the international stage.
Mariza commands interest from 25-34 & 35-44 audiences in PORTUGAL, BRAZIL, ANGOLA. With a female-leaning (51%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (96,350 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Fnac, Parfois, El Corte Ingles points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 727,646 · Engagements 6,864 · Rate 0.9% Posts 2,179 · Views 112,950 · Avg Likes 6,722 · Avg Comments 194 · Avg Views 112,950 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 28% 35-44: 24% 45-64: 24% 18-24: 21% |
Largest: 25-34 (28%); next: 35-44 (24%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
PORTUGAL (45%) BRAZIL (21%) ANGOLA (4%) SPAIN (4%) UNITED STATES (3%) |
Top regions: PORTUGAL (45%), BRAZIL (21%), ANGOLA (4%) |
| Platform Engagement | Instagram: 4,025 avg likes/post · Tiktok: 16,600 avg views/post · Youtube: 96,350 avg views/post | Best reach: Youtube 96,350 avg views; best engagement: Instagram 4,025 avg likes |
Top Brand Affinities
Fnac
Parfois
El Corte Ingles
Accor Hotels
Havaianas
Massimo Dutti
Sarar
Calzedonia
Ryanair
Vodafone
Longchamp
KARL LAGERFELD
| Brand | Category | Score |
|---|---|---|
| Fnac | 58.30 | |
| Parfois | 28.69 | |
| El Corte Ingles | 24.18 | |
| Accor Hotels | 13.22 | |
| Havaianas | 10.35 | |
| Massimo Dutti | 9.76 | |
| Sarar | 7.79 | |
| Calzedonia | 6.34 | |
| Ryanair | 6.29 | |
| Vodafone | 6.03 | |
| Longchamp | 5.23 | |
| KARL LAGERFELD | 4.91 | |
| NBC | 4.84 | |
| Nespresso | 4.48 | |
| Patek Philippe | 4.43 | |
| Iberostar Hotels & Resorts | 4.36 | |
| Pull&Bear | 4.15 | |
| UEFA | 3.82 | |
| Stradivarius | 3.61 | |
| Pfizer | 3.54 | |
| Garnier | 3.23 | |
| Nivea | 3.12 | |
| Bershka | 3.02 | |
| Alfa Romeo | 2.93 | |
| Martini | 2.86 | |
| Geocaching | 2.65 | |
| Aperol | 2.64 | |
| Primark | 2.51 | |
| Citroen | 2.48 | |
| Dr. Martens | 2.22 | |
| Lacoste | 2.17 | |
| Christian Louboutin | 2.10 | |
| Fujifilm | 2.04 | |
| Zara | 2.01 | |
| Heineken | 1.96 | |
| Pantone Inc | 1.95 | |
| Guess | 1.92 | |
| Ray-Ban | 1.92 | |
| Armani | 1.91 | |
| Dolce & Gabbana | 1.82 | |
| Fiat | 1.81 | |
| Renault | 1.79 | |
| Hermès | 1.68 | |
| Spotify Music | 1.64 | |
| Tommy Hilfiger | 1.61 | |
| Bellagio | 1.58 | |
| Versace | 1.53 | |
| Warner Bros | 1.50 | |
| Yves Saint Laurent | 1.44 | |
| Balenciaga | 1.44 |
Official Profiles
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LoginArtist: Mariza
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-25 04:30 UTC | Mariza | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-02-02 04:00 UTC | Mariza | LAC Lugano Arte e Cultura | Lugano, Switzerland | |
| 2026-03-03 03:30 UTC | Mariza | KKL Luzern | Lucerne, Switzerland |
