Marioo

Marioo — pop artist from TZ.

Marioo, a talented Tanzanian singer/songwriter, initially worked as a welding technician in Dar es Salaam before pursuing a career in music. Despite facing…

Influence: 65.31% Fanbase: 57.03% Trending: 69.45% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 29.54% • Very Strong

As of 2025-09-09

8,018,432

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:51 UTC

Genres

popafropoptanzanian pophip-hop & raphip-hop/rapelectronicamapianosingeliafricanazontobeatsbongo flavagengetoneafrobeats

Biography

Marioo, a talented Tanzanian singer/songwriter, initially worked as a welding technician in Dar es Salaam before pursuing a career in music. Despite facing financial challenges, he released his first record, "Dar Kugumu," in 2018 through Instinct Records. Marioo quickly gained recognition in the music industry with hit singles like "ANYINYA" and "YA UCHUNGU," establishing himself as a prominent artist in Tanzania.

In 2017, Marioo made a significant impact in the music scene by writing hit songs for artists such as Nandy, Gigy Money, Ditto, and Christian Bella. His debut single, "Dar Kugumu," garnered widespread popularity and topped the charts on radio stations across Tanzania, solidifying his position as a rising star in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Marioo reaches 25-34 & 18-24 audiences concentrated in KENYA, TANZANIA, UNITED STATES. The demographic tilt is heavily male (78%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 19,981 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Airtel, Sky Sports, Warner Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marioo score 0.09% — Low bucket.

Brand: AirtelBrand: Sky SportsBrand: Warner Music

Followers:8,018,432

Engagements:7,184

Rate:0.1%

Posts:716

Avg Likes:7,166

Avg Comments:117

Avg Views:19,981

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,018,432 · Engagements 7,184 · Rate 0.1% Posts 716 · Views 19,981 · Avg Likes 7,166 · Avg Comments 117 · Avg Views 19,981	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 44% 35-44: 5% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (44%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	KENYA (41%) TANZANIA (30%) UNITED STATES (10%) UGANDA (2%) FRANCE (2%)	Top regions: KENYA (41%), TANZANIA (30%), UNITED STATES (10%)
Platform Engagement	Instagram: 6,359 avg likes/post · Youtube: 19,981 avg views/post	Best reach: Youtube 19,981 avg views; best engagement: Instagram 6,359 avg likes

Top Brand Affinities

Airtel

Score: 29.54

Sky Sports

Score: 27.98

Warner Music

Score: 22.26

ITV

Score: 15.69

Hennessey

Score: 13.06

Palm Angels

Score: 12.35

Champion

Score: 8.40

Pepsi

Score: 6.61

Fanta

Score: 5.25

BALMAIN

Score: 4.75

Nokia

Score: 4.22

UEFA

Score: 3.99

Brand	Category	Score
Airtel		29.54
Sky Sports		27.98
Warner Music		22.26
ITV		15.69
Hennessey		13.06
Palm Angels		12.35
Champion		8.40
Pepsi		6.61
Fanta		5.25
BALMAIN		4.75
Nokia		4.22
UEFA		3.99
Moschino		3.77
FOREX		3.42
FashionNova		3.29
Hennessy		3.27
Intel		3.01
Lenovo		2.84
Timberland		2.59
Vogue		2.55
TOM FORD		2.32
Burberry		2.23
Supreme		2.22
MTV		2.14
Philips		2.04
Subaru		1.98
Boeing		1.96
Huawei		1.96
Land Rover		1.89
KENZO		1.82
Dolce & Gabbana		1.80
Samsung Group		1.80
Google		1.79
Balenciaga		1.73
BBC		1.67
Lexus		1.65
Lacoste		1.62
Microsoft		1.58
Gucci		1.57
Adobe		1.50
Mitsubishi Motors		1.50
New Balance		1.44
Louis Vuitton		1.40
Coca-Cola		1.40
Toyota		1.39
Versace		1.38
FIFA		1.33
Warner Bros		1.31
Rolex		1.30
Zara		1.21