Mario Winans

Mario Winans — r&b, funk & soul artist from US.

Mario Winans, a member of the prominent Winans family and a talented percussionist and pianist, initially pursued a career in music production after high…

Influence: 58.07% Fanbase: 30.89% Trending: 71.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 32.90% • Very Strong

As of 2025-09-08

84,163

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:30:00 UTC

Genres

r&b, funk & soulr&burban contemporaryr&b/soulcontemporary r&b

Biography

Mario Winans, a member of the prominent Winans family and a talented percussionist and pianist, initially pursued a career in music production after high school. He gained recognition for his work with various gospel artists before transitioning to secular music, contributing to sessions for artists like R. Kelly and Pebbles. Despite an unsuccessful solo debut with "Story of My Heart" in 1997, Winans continued to excel in instrumental, programming, and production roles, leading to a successful solo career with the release of "Hurt No More" in 2004 on Bad Boy Records. The album's lead single, "I Don't Wanna Know," became a major hit, reaching the Top Five on the Billboard Hot 100 chart.

Mario Winans, known for his diverse musical talents and collaborations with artists like P. Diddy, found mainstream success with his second album, "Hurt No More," released in 2004. Following a modest start with his solo debut, Winans' career gained momentum with the popularity of the hit single "I Don't Wanna Know," which propelled him to the forefront of the music scene. With a background in percussion, production, and composition, Winans solidified his position as a solo artist and continued to make significant contributions to the music industry through his versatile skills and successful collaborations.

Top Brand Affinities

Report Date: 2025-09-08

Mario Winans indexes high with fans in the 25-34 range in UNITED STATES, NIGERIA, UNITED KINGDOM. The skew is female-leaning (55%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 1,061 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Warner Music, Amazon Music, Pro Tools, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mario Winans when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mario Winans score 1.26% — Moderate bucket.

Brand: Warner MusicBrand: Amazon MusicBrand: Pro Tools

Followers:84,163

Engagements:1,061

Rate:1.3%

Posts:111

Avg Likes:1,061

Avg Comments:104

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 84,163 · Engagements 1,061 · Rate 1.3% Posts 111 · Views 0 · Avg Likes 1,061 · Avg Comments 104 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 35-44: 35% 45-64: 10% 18-24: 9%	Largest: 25-34 (45%); next: 35-44 (35%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (78%) NIGERIA (3%) UNITED KINGDOM (2%) GERMANY (2%) BRAZIL (2%)	Top regions: UNITED STATES (78%), NIGERIA (3%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 1,061 avg likes/post	best engagement: Instagram 1,061 avg likes

Top Brand Affinities

Warner Music

Score: 32.90

Amazon Music

Score: 22.27

Pro Tools

Score: 21.30

Live Nation

Score: 21.27

Akai

Score: 20.69

WNBA

Score: 16.72

MOOG

Score: 15.43

iHeartRadio Music Awards

Score: 14.12

Mixcloud

Score: 12.52

Ableton

Score: 9.98

New Era

Score: 9.86

Benihana

Score: 8.94

Brand	Category	Score
Warner Music		32.90
Amazon Music		22.27
Pro Tools		21.30
Live Nation		21.27
Akai		20.69
WNBA		16.72
MOOG		15.43
iHeartRadio Music Awards		14.12
Mixcloud		12.52
Ableton		9.98
New Era		9.86
Benihana		8.94
ESPN		8.88
NBC		8.56
MTV		8.45
Macy's		7.96
Hennessy		7.91
CNN		7.88
Foot Locker		7.75
Maybach		6.94
Beats Electronics		6.94
Verizon		6.85
FOX		6.51
American Airlines		6.50
Los Angeles Lakers		6.30
Publix		6.13
SoundCloud		5.86
NFL		5.61
NBA		5.54
Pioneer		5.36
Steve Madden		5.18
boohoo		4.99
Spotify Music		4.89
Chick-fil-A		4.76
FashionNova		4.75
Sneakerhead		4.15
Nice Kicks		4.08
ASOS		3.96
Timberland		3.79
FedEx		3.79
Moncler		3.75
Philips		3.65
BALMAIN		3.63
Paramount Pictures		3.62
TOM FORD		3.59
Bethesda Softworks		3.51
Versace		3.50
Fenty beauty		3.45
Comedy Central		3.38
Christian Louboutin		3.34