Mario
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-19
6,172,973
Social Media Followers
As of 2025-08-19
00:00:00
Hours Airplay
Updated 2025-10-03 20:43:01 UTC
Genres
Scores
Biography
Throughout his career, Mario has navigated various challenges, including scrapped recordings and label changes. Despite these obstacles, he continued to release singles such as "My Bed," "The Walls," and "Fatal Distraction" featuring Nicki Minaj. Mario's return in 2018 with Dancing Shadows marked his official comeback to the music scene, showcasing his evolution as an artist. With a sound reminiscent of his earlier hits, Mario's latest album demonstrates his enduring talent and relevance in the R&B genre.
Mario maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily female (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 99,850 avg views per post; Instagram functions as the community touchpoint. Affinity with Live Nation, Shea Moisture, FashionNova makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,172,973 · Engagements 37,454 · Rate 0.6% Posts 488 · Views 106,329 · Avg Likes 36,018 · Avg Comments 707 · Avg Views 106,329 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 37% 35-44: 8% 13-17: 6% |
Largest: 18-24 (48%); next: 25-34 (37%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (47%) BRAZIL (8%) UNITED KINGDOM (5%) CANADA (4%) FRANCE (3%) |
Top regions: UNITED STATES (47%), BRAZIL (8%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 24,666 avg likes/post · Tiktok: 99,850 avg views/post · Youtube: 6,479 avg views/post | Best reach: Tiktok 99,850 avg views; best engagement: Instagram 24,666 avg likes |
Top Brand Affinities
Live Nation
Shea Moisture
FashionNova
Amazon Music
Hennessy
Steve Madden
MISSGUIDED
Coach
Influenster
Champion
Alexander McQueen
boohoo
| Brand | Category | Score |
|---|---|---|
| Live Nation | 20.19 | |
| Shea Moisture | 17.57 | |
| FashionNova | 10.44 | |
| Amazon Music | 9.85 | |
| Hennessy | 9.73 | |
| Steve Madden | 9.29 | |
| MISSGUIDED | 8.34 | |
| Coach | 7.49 | |
| Influenster | 7.16 | |
| Champion | 7.15 | |
| Alexander McQueen | 6.44 | |
| boohoo | 6.33 | |
| Fenty beauty | 6.32 | |
| Gerber | 6.17 | |
| River Island | 6.05 | |
| JACQUEMUS | 6.03 | |
| iHeartRadio Music Awards | 5.59 | |
| NBC | 5.44 | |
| shein | 4.98 | |
| Macy's | 4.90 | |
| Verizon | 4.77 | |
| BH Cosmetics | 4.63 | |
| Forever 21 | 4.49 | |
| NORDSTROM | 4.32 | |
| SheInside | 4.20 | |
| UGG | 4.04 | |
| FedEx | 3.92 | |
| MTV | 3.84 | |
| ESPN | 3.75 | |
| CNN | 3.72 | |
| Philips | 3.53 | |
| OLD NAVY | 3.43 | |
| Pull&Bear | 3.42 | |
| TOM FORD | 3.29 | |
| Bershka | 3.24 | |
| Victoria's Secret | 3.17 | |
| Target | 3.15 | |
| Urban Outfitters | 3.15 | |
| Walmart | 3.14 | |
| Marc Jacobs | 3.06 | |
| ASOS | 3.00 | |
| Timberland | 2.99 | |
| NBA | 2.90 | |
| Sneakerhead | 2.90 | |
| Los Angeles Lakers | 2.89 | |
| NARS Cosmetics | 2.88 | |
| Primark | 2.87 | |
| NFL | 2.82 | |
| SoundCloud | 2.81 | |
| Dolce & Gabbana | 2.71 |
Official Profiles
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LoginArtist: Mario
The map shows every radio station that aired Mario today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 17:31:49 | Let Me Love You | Hot Z 95 | Corpus Christi, TX, US | 95 |
| 2025-08-21 17:08:06 | Just a Friend 2002 | WBMX-FM (JAMS Chicago 104.3 FM) | Chicago, IL, US | 205 |
| 2025-08-21 17:07:05 | Let Me Love You (Radio Edit) | KSOC | Dallas, TX, US | 167 |
| 2025-08-21 16:55:21 | Let Me Love You | Mouv' 100% Mix | Paris, FR | 33 |
| 2025-08-21 16:51:15 | Let Me Love You | Kemet | Nottingham, GB | 240 |
| 2025-08-21 16:48:20 | How Do I Breathe | Female Radio 97.9 FM | Jakarta, ID | 210 |
| 2025-08-21 16:29:22 | Just a Friend 2002 | Niu FM | Manaku, NZ | 200 |
| 2025-08-21 16:22:44 | Just a Friend 2002 | Hot 104.7 | Kennebunkport, ME, US | 161 |
| 2025-08-21 16:21:33 | Let Me Love You | Big FM | Saarbrücken, DE | 157 |
| 2025-08-21 16:14:04 | Let Me Love You | Rádio Marginal | Cascais, PT | 230 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |