Marina Kaye

Marina Kaye — pop artist from FR.

Marina Kaye, a 21-year-old French artist from Marseille, rose to fame with her debut single "Homeless," which reached Number 1 in France. Despite initially…

Influence: 55.00% Fanbase: 36.56% Trending: 64.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 60.06% • Very Strong

As of 2025-09-09

1,068,363

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:58 UTC

Genres

poppopfrancotonfrench popmainstream pop

Biography

Marina Kaye, a 21-year-old French artist from Marseille, rose to fame with her debut single "Homeless," which reached Number 1 in France. Despite initially considering herself shy and not confident in her singing abilities, Marina's friend entered her into France's Got Talent, which she won at age 13 in 2011. She signed with TGIT Music in 2012 to release her first album, Fearless, which achieved double platinum status and featured the hit song "Homeless." Since then, Marina has released her second album, Explicit, and garnered over 80 million views on YouTube, with SIA even writing one of her songs ("Freeze You Out"). Moving towards a darker pop sound in 2019, Marina's versatile voice complements her introspective songwriting, which ranges from piano ballads to electronic/R&B influences while maintaining a personal touch in her music.

Top Brand Affinities

Report Date: 2025-09-09

Marina Kaye indexes high with fans in the 18-24 range in FRANCE, BRAZIL, UNITED STATES. The skew is heavily female (59%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 296,300 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Fnac, Accor Hotels, Monoprix, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Marina Kaye when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marina Kaye score 3.58% — Very Strong bucket.

Brand: FnacBrand: Accor HotelsBrand: Monoprix

Followers:1,068,363

Engagements:38,229

Rate:3.6%

Posts:194

Avg Likes:35,559

Avg Comments:583

Avg Views:327,102

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,068,363 · Engagements 38,229 · Rate 3.6% Posts 194 · Views 327,102 · Avg Likes 35,559 · Avg Comments 583 · Avg Views 327,102	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 26% 13-17: 8% 35-44: 8%	Largest: 18-24 (54%); next: 25-34 (26%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	FRANCE (59%) BRAZIL (5%) UNITED STATES (5%) BELGIUM (4%) MOROCCO (2%)	Top regions: FRANCE (59%), BRAZIL (5%), UNITED STATES (5%)
Platform Engagement	Instagram: 6,888 avg likes/post · Tiktok: 296,300 avg views/post · Youtube: 30,802 avg views/post	Best reach: Tiktok 296,300 avg views; best engagement: Tiktok 27,300 avg likes

Top Brand Affinities

Fnac

Score: 60.06

Accor Hotels

Score: 32.57

Monoprix

Score: 31.32

Birchbox

Score: 28.22

Leroy Merlin

Score: 21.29

Galeries Lafayette

Score: 18.18

Claire's

Score: 17.79

Kiabi

Score: 16.03

Cluse

Score: 16.00

Auchan

Score: 15.40

Calzedonia

Score: 15.04

Ricard

Score: 14.84

Brand	Category	Score
Fnac		60.06
Accor Hotels		32.57
Monoprix		31.32
Birchbox		28.22
Leroy Merlin		21.29
Galeries Lafayette		18.18
Claire's		17.79
Kiabi		16.03
Cluse		16.00
Auchan		15.40
Calzedonia		15.04
Ricard		14.84
Sandro		13.78
Hema		13.32
ESPRIT		12.61
Air France		11.09
Décathlon		9.88
Guerlain		9.84
Garnier		7.91
Longchamp		7.29
JACQUEMUS		7.19
NBC		6.58
KARL LAGERFELD		6.52
Haribo		6.28
Rover		6.26
Elle Magazine		6.22
Kiko		6.04
Daniel Wellington		5.75
Babybump		5.12
Carrefour		4.77
Montblanc		4.38
Lancôme		4.29
Renault		3.91
Pull&Bear		3.76
AliExpress		3.62
Peugeot		3.59
Lindt		3.36
Sephora		3.29
ABC		3.26
Burger King		3.22
Citroen		3.12
Tarte Cosmetics		2.97
Timberland		2.88
Bershka		2.74
Lacoste		2.68
Primark		2.68
Fenty beauty		2.63
Marc Jacobs		2.63
Puma		2.59
Alfa Romeo		2.57