Marília Mendonça Brand Affinity ranks highest Ambev at 24.79% . Very Strong. Score DMDB 74.57% | Fanbase 82.77%

Marília Mendonça — latin artist from BR.

Marília Mendonça, a Brazilian singer-songwriter, rose to prominence in her seven-year career, leaving behind a significant legacy in the music industry. Known…

Marília Mendonça

Superstar

Country: BR | Gender: female | Artist ID: 11e81bc7-02a7-9d28-8b4b-a0369fe50396

Find Artist

Genres

latinsertanejo

Influential: 74.57% Fanbase: 82.77% Trending: 70.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ambev • 24.79% • Very Strong

As of 2025-09-09

74,867,337

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.57% | Fanbase 82.77% | Trending 70.47% | CAREER STAGE: SUPERSTAR

Biography

Marília Mendonça, a Brazilian singer-songwriter, rose to prominence in her seven-year career, leaving behind a significant legacy in the music industry. Known for her direct approach and empowering lyrics that resonated with audiences, she gained widespread acclaim for her authenticity and ability to connect with fans of all backgrounds. Mendonça's untimely passing in a plane crash on November 5, 2021, marked the end of a promising career that inspired many and solidified her impact on Brazilian music.

Throughout her life, Marília Mendonça, who passed away at the age of 26, showcased a unique talent for storytelling through her music, earning admiration from both the public and fellow artists. Her ability to convey real-life experiences in her songs left a lasting impression on listeners, reinforcing the message that dreams can be achieved through personal truth and perseverance. Mendonça's legacy continues to resonate in the hearts of many, serving as a reminder of her profound influence on the music scene and her enduring spirit.

Report Date: 2025-09-09

Marília Mendonça reliably reaches 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED STATES. The base is heavily female (59%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (1,400,000 avg views per post); Instagram layers on depth and replies. The audience sits near Ambev, Lojas Renner, Boticario, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marília Mendonça score 0.35% — Low bucket.

Brand: AmbevBrand: Lojas RennerBrand: Boticario

Followers:74,867,337

Engagements:263,414

Rate:0.4%

Posts:1,890

Avg Likes:251,939

Avg Comments:5,074

Avg Views:1,430,364

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 74,867,337 · Engagements 263,414 · Rate 0.4% Posts 1,890 · Views 1,430,364 · Avg Likes 251,939 · Avg Comments 5,074 · Avg Views 1,430,364	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 35-44: 10% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	BRAZIL (93%) PORTUGAL (2%) UNITED STATES (1%) CANADA (0%) COLOMBIA (0%)	Top regions: BRAZIL (93%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 151,975 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 30,364 avg views/post	Best reach: Tiktok 1,400,000 avg views; best engagement: Instagram 151,975 avg likes

Top Brand Affinities

Ambev

Score: 24.79

Lojas Renner

Score: 23.60

Boticario

Score: 14.97

Eudora

Score: 12.54

Xerox

Score: 10.66

Banco Bradesco

Score: 9.91

Itaipava

Score: 9.62

Riachuelo

Score: 7.02

Lollapalooza

Score: 6.53

Moda Praia

Score: 6.18

Catupiry

Score: 5.51

Ovaltine

Score: 5.01

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Top Brand Affinities

Brand	Category	Score
Ambev		24.79
Lojas Renner		23.60
Boticario		14.97
Eudora		12.54
Xerox		10.66
Banco Bradesco		9.91
Itaipava		9.62
Riachuelo		7.02
Lollapalooza		6.53
Moda Praia		6.18
Catupiry		5.51
Ovaltine		5.01
BaByliss		4.67
Arezzo		4.20
Lacoste		3.68
Avon		3.20
Mary Kay		2.97
Heineken		2.85
Budweiser		2.84
Pandora		1.67
SheInside		1.38
shein		1.37
Pixar		1.28
Oakley		1.22
L'Oréal Paris		1.13
UFC		1.05
Nutella		1.03
Mitsubishi		1.02
DC Entertainment		0.88
musical.ly		0.84
Netflix		0.80
Volkswagen		0.80
Honda		0.78
Porsche		0.71
Chevrolet		0.64
Walt Disney		0.63
Coca-Cola		0.62
Amazon		0.56
Google		0.54
McDonald's		0.54
Samsung Group		0.53
MAC Cosmetics		0.43
Yamaha		0.42
Nikon		0.42
Vans		0.41
Marvel Entertainment		0.38
Ford		0.37
Zara		0.37
Toyota		0.37
Apple		0.33