Maria Gadú Brand Affinity ranks highest OSGEMEOS at 45.45% . Very Strong. Score DMDB 60.55% | Fanbase 51.68%

Maria Gadú — latin artist from BR.

Maria Gadú, born Mayra Correa, is a singer, songwriter, musician, and producer. She gained critical and commercial success with her debut album "Maria Gadú" in…

Maria Gadú

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bc0-764d-1534-a377-a0369fe50396

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Genres

latinmpbnova mpbumbandaother latin music

Influential: 60.55% Fanbase: 51.68% Trending: 64.98%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 45.45% • Very Strong

As of 2025-09-09

1,870,979

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.55% | Fanbase 51.68% | Trending 64.98% | CAREER STAGE: MAINSTREAM

Biography

Maria Gadú, born Mayra Correa, is a singer, songwriter, musician, and producer. She gained critical and commercial success with her debut album "Maria Gadú" in 2009, which led to multiple award nominations, including a Grammy Latino. In 2010, a live version of the album was released on CD and DVD.

In 2011, Gadú embarked on a tour with Caetano Veloso, resulting in the live album "Caetano e Maria Gadú - Multishow ao Vivo". Later that year, she released her second studio album, "Mais Uma Página". Her third studio album, "Guelã," was released in 2016, followed by a live recording in 2017 titled "Guelã ao Vivo" on CD and DVD.

Throughout her career, Gadú has delved into studies of anthropology, sociology, and Brazilian history, leading to her activism in indigenous, LGBTQIA+, feminist, and anti-racist causes. Her latest single, "Mundo Líquido," and its accompanying video were recorded in the heart of the Brazilian Amazon, reflecting her exploration of indigenous roots and cultural symbols. From March 2019 to September 2021, Gadú worked on her fourth studio album, "Quem Sabe Isso Quer Dizer Amor."

Report Date: 2025-09-09

Maria Gadú stands out with 18-24 & 25-34 audiences across BRAZIL, PORTUGAL, UNITED STATES. The profile is heavily female (70%), and content lands hardest on Youtube, where posts average 35,321 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with OSGEMEOS, Lojas Renner, Citi, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Maria Gadú a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maria Gadú score 0.24% — Low bucket.

Brand: OSGEMEOSBrand: Lojas RennerBrand: Citi

Followers:1,870,979

Engagements:4,516

Rate:0.2%

Posts:1,094

Avg Likes:4,461

Avg Comments:221

Avg Views:35,321

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,870,979 · Engagements 4,516 · Rate 0.2% Posts 1,094 · Views 35,321 · Avg Likes 4,461 · Avg Comments 221 · Avg Views 35,321	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 34% 35-44: 10% 45-64: 5%	Largest: 18-24 (46%); next: 25-34 (34%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	BRAZIL (92%) PORTUGAL (2%) UNITED STATES (1%) ITALY (1%) UNITED KINGDOM (1%)	Top regions: BRAZIL (92%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 3,377 avg likes/post · Youtube: 35,321 avg views/post	Best reach: Youtube 35,321 avg views; best engagement: Instagram 3,377 avg likes

Top Brand Affinities

OSGEMEOS

Score: 45.45

Lojas Renner

Score: 27.43

Citi

Score: 24.66

ChilliBeans

Score: 19.15

Itaipava

Score: 15.51

Banco Bradesco

Score: 14.63

Riachuelo

Score: 13.82

Boticario

Score: 9.99

AstraZeneca

Score: 9.33

Xerox

Score: 8.93

Rapha

Score: 8.03

Sarar

Score: 7.72

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		45.45
Lojas Renner		27.43
Citi		24.66
ChilliBeans		19.15
Itaipava		15.51
Banco Bradesco		14.63
Riachuelo		13.82
Boticario		9.99
AstraZeneca		9.33
Xerox		8.93
Rapha		8.03
Sarar		7.72
Havaianas		6.41
Moda Praia		6.02
Pfizer		5.57
Amstel		5.31
Eudora		4.88
Lollapalooza		4.76
Catupiry		4.25
Mary Kay		4.20
Budweiser		4.01
Avon		3.92
Heineken		3.65
NBC		3.62
Nivea		2.82
Pantone Inc		2.44
Carrefour		2.03
Snoopy And The Peanuts Gang		1.81
Pixar		1.63
Spotify Music		1.61
Renault		1.53
DC Entertainment		1.44
Pandora		1.43
Netflix		1.39
Coca-Cola		1.33
Guess		1.32
shein		1.23
Airbnb		1.13
Nutella		1.08
SheInside		0.83
MAC Cosmetics		0.80
Marvel Entertainment		0.75
Walt Disney		0.75
Universal		0.75
Ray-Ban		0.69
Vogue		0.69
Polaroid		0.68
HBO		0.65
Chanel		0.65
Chevrolet		0.64