Maria Becerra Brand Affinity ranks highest 47 Street at 129.61% . Very Strong. Score DMDB 70.18% | Fanbase 63.80%

Maria Becerra — pop artist from AR.

Maria Becerra is a prominent Latin music artist. In 2024, she made history as the first Argentine woman to sell out two consecutive River Plate stadiums,…

Maria Becerra

Superstar

Country: AR | Gender: female | Artist ID: b3090e86-c658-11e8-85c7-549f35141000

Find Artist

Genres

poppop reggaetonpop argentinopoplatinlatinreggaetoncumbia

Influential: 70.18% Fanbase: 63.80% Trending: 73.37%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 129.61% • Very Strong

As of 2025-09-09

33,889,973

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.18% | Fanbase 63.80% | Trending 73.37% | CAREER STAGE: SUPERSTAR

Biography

Maria Becerra is a prominent Latin music artist. In 2024, she made history as the first Argentine woman to sell out two consecutive River Plate stadiums, kicking off her #Tour24 which currently spans over 50 global venues. Throughout the year, she shined at iconic events such as the Viña del Mar Festival, her performance at Coachella alongside J Balvin, and lighting up the Empire State Building, while releasing hits like "Imán," "Agora," and "Sexo Es La Moda." Her versatility is evident in collaborations with artists such as Yandel, Ivy Queen, and Michael Bublé, establishing her as an international figure.

Report Date: 2025-09-09

Maria Becerra performs best with fans in the 18-24 range, concentrated in ARGENTINA, COLOMBIA, SPAIN. Audience composition is heavily female (57%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,700,000 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward 47 Street, Suavecito, Lollapalooza, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Maria Becerra is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maria Becerra score 1.98% — Moderate bucket.

Brand: 47 StreetBrand: SuavecitoBrand: Lollapalooza

Followers:33,889,973

Engagements:670,254

Rate:2.0%

Posts:1,530

Avg Likes:658,152

Avg Comments:4,656

Avg Views:2,872,079

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,889,973 · Engagements 670,254 · Rate 2.0% Posts 1,530 · Views 2,872,079 · Avg Likes 658,152 · Avg Comments 4,656 · Avg Views 2,872,079	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 10% 35-44: 5%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	ARGENTINA (50%) COLOMBIA (6%) SPAIN (6%) PERU (6%) MEXICO (5%)	Top regions: ARGENTINA (50%), COLOMBIA (6%), SPAIN (6%)
Platform Engagement	Instagram: 398,147 avg likes/post · Tiktok: 2,700,000 avg views/post · Youtube: 172,079 avg views/post	Best reach: Tiktok 2,700,000 avg views; best engagement: Instagram 398,147 avg likes

Top Brand Affinities

47 Street

Score: 129.61

Suavecito

Score: 8.57

Lollapalooza

Score: 6.44

Campari

Score: 4.56

Smirnoff

Score: 4.16

Movistar

Score: 4.09

Cafecito

Score: 4.08

Pull&Bear

Score: 3.75

VidaSana

Score: 3.37

Peugeot

Score: 2.72

AMC

Score: 2.67

Burger King

Score: 2.55

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Top Brand Affinities

Brand	Category	Score
47 Street		129.61
Suavecito		8.57
Lollapalooza		6.44
Campari		4.56
Smirnoff		4.16
Movistar		4.09
Cafecito		4.08
Pull&Bear		3.75
VidaSana		3.37
Peugeot		2.72
AMC		2.67
Burger King		2.55
Bershka		2.25
Herbalife		1.78
shein		1.69
Lamborghini		1.67
Guess		1.64
Vogue		1.62
Fiat		1.54
musical.ly		1.52
Universal		1.48
CBS Television Studios		1.40
Pixar		1.36
Renault		1.35
SheInside		1.33
Honda		1.29
Calvin Klein		1.27
Heineken		1.24
CBS		1.24
Coca-Cola		1.19
Maybelline		1.14
Red Bull		1.12
Chevrolet		1.09
Huda Beauty		1.08
Netflix		1.02
OREO		0.98
Pepsi		0.97
DC Entertainment		0.96
Ray-Ban		0.89
Marvel		0.89
Walt Disney		0.88
Yamaha		0.87
Volkswagen		0.87
McDonald's		0.85
FIFA		0.85
Polaroid		0.85
Levi's		0.85
Prada		0.83
Puma		0.78
Sony		0.77