Mari Fernandez Brand Affinity ranks highest ChilliBeans at 32.67% . Very Strong. Score DMDB 66.33% | Fanbase 57.70%

Mari Fernandez — pop artist from BR.

Mari Fernandez, born in Alto Santo, Ceará, began her career as a songwriter known for her heartfelt lyrics. Making a bold move to Fortaleza, CE, she started…

Mari Fernandez

Recognizable

Country: BR | Gender: female | Artist ID: 9ffc1278-4f40-4cc9-82e9-f1ecf3a8e6c4

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Genres

popsertanejo popasian pop

Influential: 66.33% Fanbase: 57.70% Trending: 70.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 32.67% • Very Strong

As of 2025-09-09

14,511,549

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.33% | Fanbase 57.70% | Trending 70.65% | CAREER STAGE: MAINSTREAM

Biography

Mari Fernandez, born in Alto Santo, Ceará, began her career as a songwriter known for her heartfelt lyrics. Making a bold move to Fortaleza, CE, she started performing in local bars. Her breakthrough came with the quick success of her debut hit "Não, Não Vou (Passa Lá Em Casa)" in 2021. In just three years, Mari has amassed over 3 billion streams and 10 million social media followers. She also launched her own label, "Mari Sem Fim," hosting stadium events that drew crowds of over 150,000 fans. Known for her love of forró and Brazilian popular music, Mari Fernandez is recognized as a prominent female voice in the Brazilian music scene, with hits like "Parada Louca" and "Eu Gosto Assim."

For booking inquiries, contact: (85) 9.9979.3021

Report Date: 2025-09-09

Mari Fernandez indexes high with fans in the 18-24 range in BRAZIL, PORTUGAL, UNITED STATES. The skew is female-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 54,700 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward ChilliBeans, Itambé, Lojas Renner, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mari Fernandez when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mari Fernandez score 0.25% — Low bucket.

Brand: ChilliBeansBrand: ItambéBrand: Lojas Renner

Followers:14,511,549

Engagements:36,121

Rate:0.2%

Posts:3,201

Avg Likes:35,658

Avg Comments:913

Avg Views:64,651

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,511,549 · Engagements 36,121 · Rate 0.2% Posts 3,201 · Views 64,651 · Avg Likes 35,658 · Avg Comments 913 · Avg Views 64,651	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 10% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	BRAZIL (95%) PORTUGAL (2%) UNITED STATES (1%) INDIA (1%) BELGIUM (0%)	Top regions: BRAZIL (95%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 29,907 avg likes/post · Tiktok: 54,700 avg views/post · Youtube: 9,951 avg views/post	Best reach: Tiktok 54,700 avg views; best engagement: Instagram 29,907 avg likes

Top Brand Affinities

ChilliBeans

Score: 32.67

Itambé

Score: 28.18

Lojas Renner

Score: 28.07

Ambev

Score: 20.83

Boticario

Score: 14.88

Cacau Show

Score: 12.91

Hering

Score: 9.85

Sarar

Score: 9.83

Xerox

Score: 8.95

Moda Praia

Score: 8.68

Danone

Score: 8.01

Banco Bradesco

Score: 7.21

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		32.67
Itambé		28.18
Lojas Renner		28.07
Ambev		20.83
Boticario		14.88
Cacau Show		12.91
Hering		9.85
Sarar		9.83
Xerox		8.95
Moda Praia		8.68
Danone		8.01
Banco Bradesco		7.21
Eudora		7.17
Itaipava		6.83
Riachuelo		6.82
Rapha		6.48
Catupiry		4.21
Avon		4.19
Pfizer		3.47
Wella		3.46
Lollapalooza		3.43
Mary Kay		3.24
shein		2.99
Uber		2.77
SheInside		2.70
Mitsubishi		2.50
Budweiser		2.17
Heineken		1.84
L'Oréal Paris		1.77
Spotify Music		1.60
UFC		1.43
Ferrero		1.17
Oakley		1.08
Guess		1.01
Pandora		0.96
Xiaomi		0.91
Nutella		0.88
Chevrolet		0.84
DC Entertainment		0.75
musical.ly		0.72
Coca-Cola		0.68
Porsche		0.66
Netflix		0.66
MAC Cosmetics		0.65
Walt Disney		0.54
Volkswagen		0.50
Honda		0.48
Toyota		0.47
McDonald's		0.41
Zara		0.38