Margarita La Diosa De La Cumbia

Margarita La Diosa De La Cumbia — latin artist from CO.

Margarita, known as "The Goddess of Cumbia," played a pivotal role in the evolution of Colombian cumbia into a successful commercial genre in Mexico. Starting…

Influence: 55.47% Fanbase: 33.38% Trending: 66.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 65.59% • Very Strong

As of 2025-09-09

988,606

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:11:19 UTC

Genres

latintropicalcumbia soniderarancheralatincumbia

Biography

Margarita, known as "The Goddess of Cumbia," played a pivotal role in the evolution of Colombian cumbia into a successful commercial genre in Mexico. Starting her career in Medellin in 1960, she gained fame as the principal vocalist of La Sonora Dinamita before going solo and founding La Sonora de Margarita. Since her solo debut in 1991, Margarita has released over two dozen albums and won numerous awards, establishing herself as a prominent figure in Latin music.

Margarita's career highlights include top-charting albums like Mis Cinco Sentimientos and successful singles such as "Colegiala." She has collaborated with notable artists like Aleks Syntek and received accolades such as the Oye! Award for Mejor Solista de Música Latina. Margarita's influence extends beyond her music, as she was honored by the Colombian government for promoting the cultural identity of the country abroad. With a career spanning over three decades, Margarita continues to captivate audiences with her infectious cumbias and diverse musical repertoire.

Top Brand Affinities

Report Date: 2025-09-09

Margarita La Diosa De La Cumbia reliably reaches 18-24 & 25-34 audiences in MEXICO, UNITED STATES, BRAZIL. The base is female-leaning (55%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (34,850 avg views per post); Tiktok layers on depth and replies. The audience sits near Univision, Aeromexico, Cafecito, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Margarita La Diosa De La Cumbia score 0.25% — Low bucket.

Brand: UnivisionBrand: AeromexicoBrand: Cafecito

Followers:988,606

Engagements:2,516

Rate:0.3%

Posts:1,052

Avg Likes:2,435

Avg Comments:42

Avg Views:39,942

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 988,606 · Engagements 2,516 · Rate 0.3% Posts 1,052 · Views 39,942 · Avg Likes 2,435 · Avg Comments 42 · Avg Views 39,942	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 35% 35-44: 16% 45-64: 9%	Largest: 18-24 (37%); next: 25-34 (35%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	MEXICO (56%) UNITED STATES (9%) BRAZIL (7%) ARGENTINA (6%) COLOMBIA (3%)	Top regions: MEXICO (56%), UNITED STATES (9%), BRAZIL (7%)
Platform Engagement	Instagram: 540 avg likes/post · Tiktok: 34,850 avg views/post · Youtube: 5,092 avg views/post	Best reach: Tiktok 34,850 avg views; best engagement: Tiktok 1,676 avg likes

Top Brand Affinities

Univision

Score: 65.59

Aeromexico

Score: 31.90

Cafecito

Score: 17.70

Amazon Music

Score: 10.82

Suavecito

Score: 9.73

Delicius

Score: 8.14

MATTEL

Score: 5.78

Movistar

Score: 4.95

Mary Kay

Score: 4.39

Nickelodeon

Score: 3.59

VidaSana

Score: 3.47

Cartoon Network

Score: 3.24

Brand	Category	Score
Univision		65.59
Aeromexico		31.90
Cafecito		17.70
Amazon Music		10.82
Suavecito		9.73
Delicius		8.14
MATTEL		5.78
Movistar		4.95
Mary Kay		4.39
Nickelodeon		3.59
VidaSana		3.47
Cartoon Network		3.24
MTV		3.11
Pepsi		2.53
Pic Collage		2.47
Pandora		2.33
Snoopy And The Peanuts Gang		2.20
Spotify Music		2.17
Transformers		2.00
Lamborghini		1.82
Fenty beauty		1.81
Versace		1.78
Warner Bros		1.72
Paramount Pictures		1.69
Lego		1.64
Walmart		1.63
SheInside		1.56
Pixar		1.55
Mitsubishi		1.54
Coca-Cola		1.50
shein		1.49
Guess		1.44
Pokemon Go		1.37
Universal		1.36
musical.ly		1.33
Netflix		1.31
Vogue		1.29
Heineken		1.25
NFL		1.24
Walt Disney		1.22
Coachella		1.22
Calvin Klein		1.18
Red Bull		1.15
DC Entertainment		1.09
Chevrolet		1.08
Ford		1.07
L'Oréal Paris		1.06
Anastasia Beverly Hills		1.01
MAC Cosmetics		0.97
Subaru		0.91

Official Profiles

Artist: Margarita La Diosa De La Cumbia

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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