Margareth Menezes

Margareth Menezes — reggae artist from BR.

Award-winning Brazilian pop star Margareth Menezes has gained international acclaim through her collaborations with David Byrne and the release of critically…

Influence: 49.47% Fanbase: 23.97% Trending: 62.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Uol • 113.08% • Very Strong

As of 2025-09-08

867,178

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:48:54 UTC

Genres

reggaesamba reggaelatinpagodempbaxelatin

Biography

Award-winning Brazilian pop star Margareth Menezes has gained international acclaim through her collaborations with David Byrne and the release of critically acclaimed albums recognized by Billboard and Rolling Stone. With a rich musical upbringing in Bahia, Menezes began performing at a young age and quickly rose to prominence, winning prestigious awards for her exceptional talent. Her music blends traditional Bahian grooves with pop influences, captivating audiences worldwide.

Menezes' success led to extensive tours across Europe, Brazil, and the U.S., solidifying her reputation as a dynamic performer. Her albums, including Elegibô and Um Canto Pra Subir, garnered commercial success and critical acclaim, showcasing her versatility as an artist. With notable performances at prestigious festivals like Montreux Jazz Festival and collaborations with iconic Brazilian artists, Menezes continues to be a prominent figure in the global music scene.

Top Brand Affinities

Report Date: 2025-09-08

Margareth Menezes cuts through with 25-34 & 18-24 audiences and consistency across BRAZIL, UNITED STATES, PORTUGAL. A heavily male (56%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,440 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Uol, Pernambucanas, OSGEMEOS, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Margareth Menezes score 0.24% — Low bucket.

Brand: UolBrand: PernambucanasBrand: OSGEMEOS

Followers:867,178

Engagements:2,054

Rate:0.2%

Posts:5,204

Avg Likes:2,043

Avg Comments:98

Avg Views:2,440

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 867,178 · Engagements 2,054 · Rate 0.2% Posts 5,204 · Views 2,440 · Avg Likes 2,043 · Avg Comments 98 · Avg Views 2,440	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 24% 35-44: 23% 45-64: 11%	Largest: 25-34 (40%); next: 18-24 (24%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	BRAZIL (93%) UNITED STATES (2%) PORTUGAL (1%) CHILE (0%) UNITED KINGDOM (0%)	Top regions: BRAZIL (93%), UNITED STATES (2%), PORTUGAL (1%)
Platform Engagement	Instagram: 1,791 avg likes/post · Youtube: 2,440 avg views/post	Best reach: Youtube 2,440 avg views; best engagement: Instagram 1,791 avg likes

Top Brand Affinities

Uol

Score: 113.08

Pernambucanas

Score: 61.52

OSGEMEOS

Score: 57.54

Banco do Brasil

Score: 48.75

Itambé

Score: 27.95

Itaipava

Score: 25.90

Riachuelo

Score: 25.06

ChilliBeans

Score: 24.98

Falabella

Score: 20.86

Banco Bradesco

Score: 18.77

Boticario

Score: 17.08

Ambev

Score: 14.92

Brand	Category	Score
Uol		113.08
Pernambucanas		61.52
OSGEMEOS		57.54
Banco do Brasil		48.75
Itambé		27.95
Itaipava		25.90
Riachuelo		25.06
ChilliBeans		24.98
Falabella		20.86
Banco Bradesco		18.77
Boticario		17.08
Ambev		14.92
Itaú		14.37
AstraZeneca		11.27
Havaianas		9.85
Xerox		8.10
LATAM		7.72
Rapha		7.54
Sarar		7.46
Moda Praia		7.42
Amstel		7.14
Eudora		6.49
Pfizer		6.06
Wilton		5.59
Catupiry		4.36
Heineken		4.03
Iberostar Hotels & Resorts		3.84
Avon		3.16
Nivea		2.81
Lollapalooza		2.52
Carrefour		2.48
Budweiser		2.29
Spotify Music		2.21
Pantone Inc		2.07
Tomorrowland		1.79
Renault		1.66
Airbnb		1.36
Coca-Cola		1.35
Pandora		1.30
Microsoft		1.29
Netflix		1.24
Guess		1.22
musical.ly		1.20
L'Oréal Paris		1.17
The Olympic Games		1.15
UFC		1.12
Nutella		1.10
Vogue		1.04
Pixar		1.02
DC Entertainment		0.96