Marcy Playground

Marcy Playground — rock artist from US.

Marcy Playground originated in New York City in the mid-'90s, with members John Wozniak and Dylan Keefe hailing from Minneapolis and Dan Rieser from Ohio. The…

Influence: 62.84% Fanbase: 46.34% Trending: 71.09% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 55.39% • Very Strong

As of 2025-09-09

12,014

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:28:30 UTC

Genres

rockpop rockpost-grungerockgrungealternativealternative rock

Biography

Marcy Playground originated in New York City in the mid-'90s, with members John Wozniak and Dylan Keefe hailing from Minneapolis and Dan Rieser from Ohio. The band's name came from the Marcy Open School, where Wozniak was inspired by a challenging childhood experience. Introduced by jazz guitarist Kurt Rosenwinkel, Wozniak and Keefe formed the band and brought in Rieser on drums. After signing with Capitol Records, their debut album in 1997 included the hit single "Sex and Candy," leading to platinum success. Despite a mixed reception to their sophomore album, Marcy Playground continued to release music throughout the 2000s, including remixes in 2010.

The trio of Marcy Playground, initially meeting in NYC, drew inspiration from childhood experiences at the Marcy Open School and a shared love for music. Following the success of their debut album featuring the hit "Sex and Candy," the band faced criticism with their second release but persevered with subsequent albums in the 2000s. Despite setbacks, Marcy Playground continued to create music, showcasing their resilience and commitment to their craft.

Top Brand Affinities

Report Date: 2025-09-09

Marcy Playground draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily male (75%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 1,349 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Ampeg, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marcy Playground score 2.36% — Strong bucket.

Brand: Live NationBrand: AmpegBrand: Amazon Music

Followers:12,014

Engagements:284

Rate:2.4%

Posts:612

Avg Likes:280

Avg Comments:18

Avg Views:1,349

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,014 · Engagements 284 · Rate 2.4% Posts 612 · Views 1,349 · Avg Likes 280 · Avg Comments 18 · Avg Views 1,349	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 32% 35-44: 15% 45-64: 11%	Largest: 18-24 (36%); next: 25-34 (32%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (76%) CANADA (6%) UNITED KINGDOM (3%) AUSTRALIA (2%) BRAZIL (2%)	Top regions: UNITED STATES (76%), CANADA (6%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 260 avg likes/post · Youtube: 1,349 avg views/post	Best reach: Youtube 1,349 avg views; best engagement: Instagram 260 avg likes

Top Brand Affinities

Live Nation

Score: 55.39

Ampeg

Score: 36.15

Amazon Music

Score: 14.29

Pro Tools

Score: 12.37

MTV

Score: 8.31

iHeartRadio Music Awards

Score: 7.91

Hot Topic

Score: 7.03

Columbia Pictures

Score: 6.52

Margaritaville

Score: 6.31

Spotify Music

Score: 6.26

Paramount Pictures

Score: 6.18

Nickelodeon

Score: 6.18

Brand	Category	Score
Live Nation		55.39
Ampeg		36.15
Amazon Music		14.29
Pro Tools		12.37
MTV		8.31
iHeartRadio Music Awards		7.91
Hot Topic		7.03
Columbia Pictures		6.52
Margaritaville		6.31
Spotify Music		6.26
Paramount Pictures		6.18
Nickelodeon		6.18
NHL		6.16
Taco Bell		5.81
NBC		5.72
The Home Depot		5.43
Publix		5.22
Pacific Northwest Wonderland		5.11
Sega		5.01
Kickstarter		4.93
Comedy Central		4.89
Bud Light		4.78
Mortal Kombat		4.62
Ableton		4.59
Coors		4.56
Gillette		4.45
Lollapalooza		4.22
Verizon		4.15
WWE		3.94
SoundCloud		3.75
Busch		3.59
Cadillac		3.55
Showtime		3.49
Budweiser		3.46
Nintendo		3.40
Pixar		3.22
AMC		3.17
Prismacolor		3.14
Monster Beverage		3.08
Target		3.08
Hot Wheels		2.94
Star Wars		2.94
Walmart		2.93
Coachella		2.86
ESPN		2.77
Warner Bros		2.67
Tesla Motors		2.63
Jeep		2.61
Costco		2.61
Transformers		2.60