Marcus & Martinus
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
10,536,493
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:55:29 UTC
Genres
Biography
With a massive following and over 1 billion streams, the duo has sold out arenas, supported Jason Derulo on tour, and topped charts in Norway, Sweden, and Finland with multiple hit singles. Their latest releases demonstrate a more mature sound, reflecting their growth both musically and personally. In 2023, they placed 2nd in the Swedish ESC - "Melodifestivalen" with "Air" and went on to win the competition in 2024, representing Sweden in the Eurovision Song Contest.
Marcus & Martinus is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, UNITED STATES, POLAND. The audience is heavily female (58%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (288,200 avg views per post); Instagram builds the community layer. Affinity data highlights Ericsson, Nakd, Efteling, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,536,493 · Engagements 76,158 · Rate 0.7% Posts 1,675 · Views 346,441 · Avg Likes 68,332 · Avg Comments 4,204 · Avg Views 346,441 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 19% 13-17: 17% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (19%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
GERMANY (8%) UNITED STATES (8%) POLAND (8%) CZECHIA (5%) NORWAY (5%) |
Top regions: GERMANY (8%), UNITED STATES (8%), POLAND (8%) |
| Platform Engagement | Instagram: 33,391 avg likes/post · Tiktok: 288,200 avg views/post · Youtube: 58,241 avg views/post | Best reach: Tiktok 288,200 avg views; best engagement: Instagram 33,391 avg likes |
Top Brand Affinities
Ericsson
Nakd
Efteling
musical.ly
boohoo
Pull&Bear
LEGOLAND
Lollapalooza
NBC
CBS Television Studios
CBS
Nickelodeon
| Brand | Category | Score |
|---|---|---|
| Ericsson | 19.91 | |
| Nakd | 12.52 | |
| Efteling | 6.53 | |
| musical.ly | 5.00 | |
| boohoo | 4.93 | |
| Pull&Bear | 4.45 | |
| LEGOLAND | 3.43 | |
| Lollapalooza | 3.38 | |
| NBC | 3.35 | |
| CBS Television Studios | 3.27 | |
| CBS | 3.15 | |
| Nickelodeon | 2.75 | |
| ASOS | 2.50 | |
| Fila | 2.43 | |
| Dr. Martens | 2.17 | |
| Bershka | 2.04 | |
| Snoopy And The Peanuts Gang | 2.03 | |
| MAC Cosmetics | 2.02 | |
| Pepsi | 1.91 | |
| shein | 1.72 | |
| Pokemon Go | 1.59 | |
| Calvin Klein | 1.59 | |
| SheInside | 1.58 | |
| IKEA | 1.56 | |
| Polo Ralph Lauren | 1.48 | |
| Gymshark | 1.39 | |
| Adidas | 1.25 | |
| Versace | 1.24 | |
| H&M | 1.21 | |
| Coachella | 1.18 | |
| Coca-Cola | 1.14 | |
| Spotify Music | 1.13 | |
| Guess | 1.11 | |
| Puma | 1.11 | |
| Starbucks | 0.97 | |
| Tommy Hilfiger | 0.96 | |
| OREO | 0.93 | |
| Rolex | 0.90 | |
| Lamborghini | 0.89 | |
| Vans | 0.88 | |
| Nike | 0.84 | |
| McDonald's | 0.82 | |
| Netflix | 0.81 | |
| Polaroid | 0.80 | |
| Universal | 0.78 | |
| Levi's | 0.78 | |
| Red Bull | 0.76 | |
| The Olympic Games | 0.76 | |
| Marvel | 0.75 | |
| FIFA | 0.72 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-08 08:00 UTC | Marcus & Martinus | Docks | Hamburg, Germany | |
| 2026-01-09 08:00 UTC | Marcus & Martinus | Turbinenhalle | Oberhausen, Germany | |
| 2026-01-10 08:00 UTC | Marcus & Martinus | Zoom | Frankfurt, Germany | |
| 2026-01-14 03:00 UTC | Marcus & Martinus | The Academy | Dublin, Ireland | |
| 2026-01-16 03:00 UTC | Marcus & Martinus | O2 Institute2 Birmingham | Birmingham, United Kingdom | |
| 2026-01-16 08:00 UTC | Marcus & Martinus | Academy2 | Manchester, United Kingdom | |
| 2026-01-17 03:30 UTC | Marcus & Martinus | Manchester Academy 2 | Manchester, United Kingdom | |
| 2026-01-18 03:00 UTC | Marcus & Martinus | O2 Shepherds Bush Empire | London, United Kingdom | |
| 2026-01-20 02:00 UTC | Marcus & Martinus | La Cigale | Paris, France | |
| 2026-01-21 08:00 UTC | Marcus & Martinus | Mon | Madrid, Spain | — |
| 2026-01-24 02:00 UTC | Marcus & Martinus, Aversions Crown | Backstage | Munich, Germany | |
| 2026-01-27 03:00 UTC | Marcus & Martinus | TVORNICA KULTURE | City of Zagreb, Croatia | |
| 2026-02-08 03:00 UTC | Marcus & Martinus | Raiffeisen Halle, Gasometer | Vienna, Austria | |
| 2026-02-10 03:00 UTC | Marcus & Martinus | Sono Centrum | Brno, Czechia | |
| 2026-02-11 03:00 UTC | Marcus & Martinus | Forum Karlín | Karlín, Czechia | |
| 2026-02-12 08:00 UTC | Marcus & Martinus | Huxleys Neue Welt | Berlin, Germany | |
| 2026-02-14 03:00 UTC | Marcus & Martinus, Winiary Bookings | Park Henryka Wieniawskiego | Poznan, Poland | |
| 2026-02-15 03:00 UTC | Marcus & Martinus, Winiary Bookings | Hala Sportowa Osir Bemowo | Warsaw, Poland |
