Marcus Layton

Marcus Layton — electronic artist from DE.

Marcus Layton, an award-winning DJ, producer, and songwriter, has achieved multiple gold and platinum certifications, establishing himself as a prominent…

Influence: 49.59% Fanbase: 16.49% Trending: 66.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arri • 16.95% • Very Strong

As of 2025-09-14

150,732

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 20:33:29 UTC

Genres

electronicdancegerman danceelectronic

Biography

Marcus Layton, an award-winning DJ, producer, and songwriter, has achieved multiple gold and platinum certifications, establishing himself as a prominent figure in the global music scene. His chart-topping hits like "Cold in California" and "Sweet Dreams" showcase his unique blend of euphoric melodies and infectious hooks, while his acclaimed remixes of tracks by Rihanna, A$AP Rocky, and Gorillaz further solidify his reputation as a top-tier producer.

One of Marcus's standout successes, "Wrap Me In Plastic," garnered over 1.8 billion streams in mainland China and exploded on TikTok globally, with nearly 2 billion user-created videos. The track reached #84 on Billboard and Google’s "Top 100 Most Hummed Songs Worldwide," alongside music icons like Imagine Dragons and Billie Eilish. In addition to his digital achievements, Marcus's electrifying live performances at major festivals such as Lollapalooza and Burning Man showcase his captivating artistry and magnetic stage presence, leaving audiences spellbound. Visit www.marcuslayton.com for more information on his work.

Top Brand Affinities

Report Date: 2025-09-14

Marcus Layton has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, VIETNAM, EGYPT. A female-leaning (54%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 48,860 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Arri, Zalando, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marcus Layton score 2.01% — Strong bucket.

Brand: ArriBrand: ZalandoBrand: Amazon Music

Followers:150,732

Engagements:3,030

Rate:2.0%

Posts:127

Avg Likes:2,878

Avg Comments:44

Avg Views:67,310

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 150,732 · Engagements 3,030 · Rate 2.0% Posts 127 · Views 67,310 · Avg Likes 2,878 · Avg Comments 44 · Avg Views 67,310	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 25% 13-17: 11% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (25%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (12%) VIETNAM (10%) EGYPT (8%) INDONESIA (8%) THAILAND (7%)	Top regions: UNITED STATES (12%), VIETNAM (10%), EGYPT (8%)
Platform Engagement	Instagram: 1,331 avg likes/post · Tiktok: 18,450 avg views/post · Youtube: 48,860 avg views/post	Best reach: Youtube 48,860 avg views; best engagement: Instagram 1,331 avg likes

Top Brand Affinities

Arri

Score: 16.95

Zalando

Score: 13.55

Amazon Music

Score: 11.96

Pioneer

Score: 9.40

Tomorrowland

Score: 5.72

Ableton

Score: 5.53

Moda Praia

Score: 4.56

MTV

Score: 3.79

NBC

Score: 3.71

Lacoste

Score: 3.60

Spotify Music

Score: 3.34

Lollapalooza

Score: 2.85

Brand	Category	Score
Arri		16.95
Zalando		13.55
Amazon Music		11.96
Pioneer		9.40
Tomorrowland		5.72
Ableton		5.53
Moda Praia		4.56
MTV		3.79
NBC		3.71
Lacoste		3.60
Spotify Music		3.34
Lollapalooza		2.85
SoundCloud		2.80
Beats Electronics		2.60
GAP		2.27
Calvin Klein		2.12
Rolls-Royce		2.06
Armani		2.01
musical.ly		1.95
shein		1.95
Balenciaga		1.94
Kodak		1.91
Aperol		1.88
ASOS		1.85
New Balance		1.84
Heineken		1.84
Tommy Hilfiger		1.75
FashionNova		1.66
Vogue		1.62
Polaroid		1.61
SheInside		1.53
SWAROVSKI		1.52
Gucci		1.52
Michael Kors		1.52
Bentley		1.49
Prada		1.48
Bershka		1.45
BBC		1.44
UFC		1.43
Coachella		1.41
Sony		1.40
Rolex		1.40
Hermès		1.40
Guess		1.37
National Geographic		1.36
Travelgram		1.34
Ferrari		1.33
Versace		1.30
H&M		1.30
Oakley		1.28