Marco Mengoni Brand Affinity ranks highest Elisabetta Franchi at 33.60% . Very Strong. Score DMDB 60.30% | Fanbase 50.85%

Marco Mengoni — pop artist from IT.

Marco Mengoni is an acclaimed Italian singer-songwriter, known for winning two editions of Festival di Sanremo. With 7 platinum-certified studio albums, over 2…

Marco Mengoni

Recognizable

Country: IT | Gender: male | Artist ID: 11e81bd3-3b93-0e04-944b-a0369fe50396

Find Artist

Genres

poppopitalian popitalian adult poprockitalian pop rock

Influential: 60.30% Fanbase: 50.85% Trending: 65.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 33.60% • Very Strong

As of 2025-09-09

4,805,176

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.30% | Fanbase 50.85% | Trending 65.03% | CAREER STAGE: MAINSTREAM

Biography

Marco Mengoni is an acclaimed Italian singer-songwriter, known for winning two editions of Festival di Sanremo. With 7 platinum-certified studio albums, over 2 billion streams, and 9 successful arena tours, he has established a strong presence in the music industry.

Throughout his career, Marco Mengoni has received accolades such as Best European Act and Best Italian Act at the MTV European Awards. In 2015, he made history as the first Italian artist to perform at the Billboard Film & TV Music Conference in Los Angeles and the only Italian to perform at MTV World Stage in Milan. Additionally, Mengoni represented Italy at the Eurovision Song Contest in Sweden and Liverpool following his Sanremo victories in 2013 and 2023.

Report Date: 2025-09-09

Marco Mengoni performs best with fans in the 18-24 range, concentrated in ITALY, BRAZIL, UNITED STATES. Audience composition is heavily female (60%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 618,289 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Elisabetta Franchi, Liu Jo, Ana Capri, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Marco Mengoni is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marco Mengoni score 3.56% — Very Strong bucket.

Brand: Elisabetta FranchiBrand: Liu JoBrand: Ana Capri

Followers:4,805,176

Engagements:170,848

Rate:3.6%

Posts:2,294

Avg Likes:166,943

Avg Comments:2,878

Avg Views:1,053,489

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,805,176 · Engagements 170,848 · Rate 3.6% Posts 2,294 · Views 1,053,489 · Avg Likes 166,943 · Avg Comments 2,878 · Avg Views 1,053,489	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 33% 35-44: 12% 45-64: 7%	Largest: 18-24 (42%); next: 25-34 (33%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	ITALY (72%) BRAZIL (4%) UNITED STATES (3%) ROMANIA (2%) UNITED KINGDOM (1%)	Top regions: ITALY (72%), BRAZIL (4%), UNITED STATES (3%)
Platform Engagement	Instagram: 119,794 avg likes/post · Tiktok: 435,200 avg views/post · Youtube: 618,289 avg views/post	Best reach: Youtube 618,289 avg views; best engagement: Instagram 119,794 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 33.60

Liu Jo

Score: 25.35

Ana Capri

Score: 25.05

Superga

Score: 23.86

Alcott

Score: 19.94

Alitalia

Score: 19.91

Calzedonia

Score: 17.64

Miele

Score: 15.63

Auchan

Score: 14.35

Intimissimi

Score: 13.33

Arezzo

Score: 10.61

Ryanair

Score: 8.86

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Top Brand Affinities

Brand	Category	Score
Elisabetta Franchi		33.60
Liu Jo		25.35
Ana Capri		25.05
Superga		23.86
Alcott		19.94
Alitalia		19.91
Calzedonia		17.64
Miele		15.63
Auchan		14.35
Intimissimi		13.33
Arezzo		10.61
Ryanair		8.86
Selfiegram		8.51
Kiko		6.93
Alfa Romeo		6.91
Campari		6.32
Emporio Armani		5.69
Dsquared		5.08
Tiffany		4.79
Pizza Lover		4.68
ABC		4.62
Lindt		4.61
Moschino		4.26
Stradivarius		4.15
Aperol		3.95
Nutella		3.68
Polaroid		3.68
Harrods		3.54
Armani		3.44
Dolce & Gabbana		3.42
Ray-Ban		3.41
Daniel Wellington		3.39
Pandora		3.37
Fiat		3.18
Ferrero		2.86
Pull&Bear		2.81
Primark		2.80
Travelgram		2.79
Fendi		2.77
Bershka		2.68
Versace		2.45
Tiffany & Co		2.42
Fila		2.41
National Geographic		2.41
Valentino		2.35
SWAROVSKI		2.34
Montblanc		2.33
Zara		2.31
Benefit Cosmetics		2.23
Coca-Cola		2.22