Marco Mengoni
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
4,805,176
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:42 UTC
Genres
Biography
Throughout his career, Marco Mengoni has received accolades such as Best European Act and Best Italian Act at the MTV European Awards. In 2015, he made history as the first Italian artist to perform at the Billboard Film & TV Music Conference in Los Angeles and the only Italian to perform at MTV World Stage in Milan. Additionally, Mengoni represented Italy at the Eurovision Song Contest in Sweden and Liverpool following his Sanremo victories in 2013 and 2023.
Marco Mengoni performs best with fans in the 18-24 range, concentrated in ITALY, BRAZIL, UNITED STATES. Audience composition is heavily female (60%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 618,289 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Elisabetta Franchi, Liu Jo, Ana Capri, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Marco Mengoni is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,805,176 · Engagements 170,848 · Rate 3.6% Posts 2,294 · Views 1,053,489 · Avg Likes 166,943 · Avg Comments 2,878 · Avg Views 1,053,489 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 33% 35-44: 12% 45-64: 7% |
Largest: 18-24 (42%); next: 25-34 (33%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
ITALY (72%) BRAZIL (4%) UNITED STATES (3%) ROMANIA (2%) UNITED KINGDOM (1%) |
Top regions: ITALY (72%), BRAZIL (4%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 119,794 avg likes/post · Tiktok: 435,200 avg views/post · Youtube: 618,289 avg views/post | Best reach: Youtube 618,289 avg views; best engagement: Instagram 119,794 avg likes |
Top Brand Affinities
Elisabetta Franchi
Liu Jo
Ana Capri
Superga
Alcott
Alitalia
Calzedonia
Miele
Auchan
Intimissimi
Arezzo
Ryanair
| Brand | Category | Score |
|---|---|---|
| Elisabetta Franchi | 33.60 | |
| Liu Jo | 25.35 | |
| Ana Capri | 25.05 | |
| Superga | 23.86 | |
| Alcott | 19.94 | |
| Alitalia | 19.91 | |
| Calzedonia | 17.64 | |
| Miele | 15.63 | |
| Auchan | 14.35 | |
| Intimissimi | 13.33 | |
| Arezzo | 10.61 | |
| Ryanair | 8.86 | |
| Selfiegram | 8.51 | |
| Kiko | 6.93 | |
| Alfa Romeo | 6.91 | |
| Campari | 6.32 | |
| Emporio Armani | 5.69 | |
| Dsquared | 5.08 | |
| Tiffany | 4.79 | |
| Pizza Lover | 4.68 | |
| ABC | 4.62 | |
| Lindt | 4.61 | |
| Moschino | 4.26 | |
| Stradivarius | 4.15 | |
| Aperol | 3.95 | |
| Nutella | 3.68 | |
| Polaroid | 3.68 | |
| Harrods | 3.54 | |
| Armani | 3.44 | |
| Dolce & Gabbana | 3.42 | |
| Ray-Ban | 3.41 | |
| Daniel Wellington | 3.39 | |
| Pandora | 3.37 | |
| Fiat | 3.18 | |
| Ferrero | 2.86 | |
| Pull&Bear | 2.81 | |
| Primark | 2.80 | |
| Travelgram | 2.79 | |
| Fendi | 2.77 | |
| Bershka | 2.68 | |
| Versace | 2.45 | |
| Tiffany & Co | 2.42 | |
| Fila | 2.41 | |
| National Geographic | 2.41 | |
| Valentino | 2.35 | |
| SWAROVSKI | 2.34 | |
| Montblanc | 2.33 | |
| Zara | 2.31 | |
| Benefit Cosmetics | 2.23 | |
| Coca-Cola | 2.22 |
Official Profiles
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LoginArtist: Marco Mengoni
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Marco Mengoni | O2 Forum Kentish Town | London, United Kingdom | |
| 2025-12-11 05:00 UTC | Marco Mengoni | Palacio Vistalegre | Madrid, Spain |
