Marco Carola
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
827,120
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:24 UTC
Genres
Biography
Marco Carola, a prominent figure in the techno scene, emerged from Naples, Italy, drawing comparisons to Jeff Mills and Richie Hawtin. Starting with drums in his youth, Carola shifted his focus to electronic and house music by age 15. He set up his own studio in 1993, releasing tracks on different labels before establishing Design Music in 1996, a groundbreaking techno label in Italy. Carola's international tours yielded notable albums like 1998's Fokus and 2001's Open Systems, characterized by the artist as an enthralling "electronic experience."
Marco Carola resonates with 25-34 & 18-24 audiences and sustains presence in SPAIN, ITALY, ARGENTINA. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 15,900 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Allen & Heath, Pioneer, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 827,120 · Engagements 26,252 · Rate 3.2% Posts 219 · Views 15,900 · Avg Likes 26,246 · Avg Comments 519 · Avg Views 15,900 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 42% 35-44: 10% 13-17: 3% |
Largest: 25-34 (42%); next: 18-24 (42%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
SPAIN (13%) ITALY (12%) ARGENTINA (8%) ROMANIA (7%) UNITED STATES (5%) |
Top regions: SPAIN (13%), ITALY (12%), ARGENTINA (8%) |
| Platform Engagement | Instagram: 25,999 avg likes/post · Youtube: 15,900 avg views/post | Best reach: Youtube 15,900 avg views; best engagement: Instagram 25,999 avg likes |
Top Brand Affinities
Allen & Heath
Pioneer
Mixcloud
Ableton
Elisabetta Franchi
MOOG
Trancefamily
Palm Angels
Akai
Tomorrowland
Sennheiser
Dom Pérignon
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 103.02 | |
| Pioneer | 49.66 | |
| Mixcloud | 43.04 | |
| Ableton | 32.36 | |
| Elisabetta Franchi | 21.98 | |
| MOOG | 20.56 | |
| Trancefamily | 20.06 | |
| Palm Angels | 14.52 | |
| Akai | 14.51 | |
| Tomorrowland | 13.56 | |
| Sennheiser | 12.05 | |
| Dom Pérignon | 11.81 | |
| JACQUEMUS | 11.44 | |
| SoundCloud | 9.29 | |
| Calzedonia | 7.56 | |
| Absolut | 7.24 | |
| Campari | 7.05 | |
| American Airlines | 6.82 | |
| Stone Island | 6.29 | |
| Jagermeister | 6.16 | |
| Dsquared | 6.04 | |
| Emporio Armani | 6.00 | |
| Kappa | 5.86 | |
| Moët & Chandon | 5.74 | |
| Moncler | 5.72 | |
| Beats Electronics | 4.75 | |
| boohoo | 4.61 | |
| Moschino | 4.57 | |
| Harrods | 4.45 | |
| BALMAIN | 4.43 | |
| Alexander McQueen | 4.27 | |
| Movistar | 3.83 | |
| Hermès | 3.66 | |
| Iberostar Hotels & Resorts | 3.64 | |
| shein | 3.61 | |
| Heineken | 3.54 | |
| Pull&Bear | 3.53 | |
| Miu Miu | 3.51 | |
| Red Bull | 3.46 | |
| Alfa Romeo | 3.44 | |
| Aperol | 3.14 | |
| Lollapalooza | 3.13 | |
| Valentino | 3.06 | |
| TOM FORD | 3.06 | |
| Stüssy | 2.98 | |
| Christian Louboutin | 2.88 | |
| SheInside | 2.87 | |
| Montblanc | 2.70 | |
| Stradivarius | 2.68 | |
| Spotify Music | 2.65 |
Official Profiles
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LoginArtist: Marco Carola
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | Marco Carola | Paradiso | Voted The World's Best Bar | FIVE LUXE JBR | Dubai, United Arab Emirates | |
| 2025-12-13 03:00 UTC | Marco Carola | Pacha Icons, Five Luxe JBR | Dubai, United Arab Emirates | |
| 2025-12-27 06:00 UTC | Marco Carola | Koko | London, United Kingdom | |
| 2025-12-28 06:00 UTC | Marco Carola | Koko | London, United Kingdom | |
| 2025-12-28 22:00 UTC | Marco Carola, Yousef, Franky Rizardo, East End Dubs, Maxinne, Olive F | Blackstone Street Warehouse | Liverpool, United Kingdom | |
| 2026-02-14 03:00 UTC | Marco Carola | Paradiso | Voted The World's Best Bar | FIVE LUXE JBR | Dubai, United Arab Emirates | |
| 2026-02-14 03:00 UTC | Marco Carola | Pacha Icons, Five Luxe JBR | Dubai, United Arab Emirates |
