Marcia Griffiths

Marcia Griffiths

Country: JM | Gender: female

Influence: 54.98% Fanbase: 29.12% Trending: 67.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 162.38% • Very Strong

As of 2025-09-08

99,241

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:46:29 UTC

Genres

rocklovers rockrock steadyreggaereggaedubroots reggaeska

Biography

Marcia Griffiths, a pioneer in the male-dominated reggae genre, rose to fame in the 1960s with hits like "Feel Like Jumping" and collaborations with artists such as Bob Andy. In the 1980s, she embraced electronic-based sounds and scored a major hit with "Electric Boogie," inspiring the popular dance the Electric Slide. Griffiths' versatile career saw her collaborating with a range of artists, including Shaggy and Buju Banton, and she remained relevant into the 21st century with albums like True Love and Shining Time. In 2019, she released Timeless, a tribute to the music of Studio One, showcasing her enduring influence in reggae.

Born in Kingston, Jamaica in 1949, Marcia Griffiths began her musical journey at a young age, eventually signing with Studio One and achieving success with chart-topping singles like "Truly" and "Melody Life." She later joined Bob Marley's I-Threes, becoming an integral part of the Wailers until Marley's passing. Griffiths' career continued with solo albums like Naturally and Steppin', and her hit "Electric Boogie" gained popularity in the U.S. in the late '80s. Throughout the decades, she maintained a prolific recording and touring schedule, collaborating with a diverse range of artists and earning accolades such as the Order of Distinction from the Jamaican government.

Marcia Griffiths Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Marcia Griffiths connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, FRANCE. With a heavily male (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 195 avg views per post; Instagram adds dependable engagement depth. Overlap with The House of Marley, Mixcloud, Live Nation highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Marcia Griffiths moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Marcia Griffiths score 0.27%Low bucket.
Brand: The House of MarleyBrand: MixcloudBrand: Live Nation
Followers:99,241
Engagements:263
Rate:0.3%
Posts:1,441
Views:195
Avg Likes:263
Avg Comments:11
Avg Views:195

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 99,241 · Engagements 263 · Rate 0.3%
Posts 1,441 · Views 195 · Avg Likes 263 · Avg Comments 11 · Avg Views 195
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
35-44: 22%
18-24: 20%
45-64: 11%
Largest: 25-34 (45%); next: 35-44 (22%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED STATES (33%)
UNITED KINGDOM (17%)
FRANCE (9%)
BRAZIL (7%)
JAMAICA (7%)
Top regions: UNITED STATES (33%), UNITED KINGDOM (17%), FRANCE (9%)
Platform Engagement Instagram: 260 avg likes/post · Youtube: 195 avg views/post Best reach: Youtube 195 avg views; best engagement: Instagram 260 avg likes

Top Brand Affinities

The House of Marley
Score: 162.38
Mixcloud
Score: 44.41
Live Nation
Score: 22.77
Amazon Music
Score: 16.74
Pioneer
Score: 11.45
Clarks
Score: 10.50
Jetblue Airways
Score: 9.72
Hennessy
Score: 8.97
Pro Tools
Score: 7.33
Iberostar Hotels & Resorts
Score: 7.27
SoundCloud
Score: 6.88
Spotify Music
Score: 5.74
Brand Category Score
The House of Marley 162.38
Mixcloud 44.41
Live Nation 22.77
Amazon Music 16.74
Pioneer 11.45
Clarks 10.50
Jetblue Airways 9.72
Hennessy 8.97
Pro Tools 7.33
Iberostar Hotels & Resorts 7.27
SoundCloud 6.88
Spotify Music 5.74
boohoo 5.28
Margaritaville 5.00
iHeartRadio Music Awards 5.00
Macy's 4.87
Ableton 4.82
NBC 4.42
CNN 4.37
MTV 4.29
Beats Electronics 3.65
Paramount Pictures 3.62
Smirnoff 3.53
Campari 3.32
Baileys 3.11
BBC 2.92
NARS Cosmetics 2.84
musical.ly 2.60
shein 2.53
ASOS 2.38
Philips 2.30
Guinness 2.25
Timberland 2.17
The Olympic Games 2.14
Primark 2.13
SheInside 2.09
Fenty beauty 2.05
NBA 2.03
Los Angeles Lakers 1.95
Pandora 1.93
Polo Ralph Lauren 1.90
Sneakerhead 1.83
Kodak 1.80
Warner Bros 1.75
Herbalife 1.68
Amazon 1.66
Heineken 1.59
FashionNova 1.49
Paypal 1.46
Puma 1.39

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Artist: Marcia Griffiths

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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