Marcia Griffiths
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
99,241
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:46:29 UTC
Genres
Biography
Born in Kingston, Jamaica in 1949, Marcia Griffiths began her musical journey at a young age, eventually signing with Studio One and achieving success with chart-topping singles like "Truly" and "Melody Life." She later joined Bob Marley's I-Threes, becoming an integral part of the Wailers until Marley's passing. Griffiths' career continued with solo albums like Naturally and Steppin', and her hit "Electric Boogie" gained popularity in the U.S. in the late '80s. Throughout the decades, she maintained a prolific recording and touring schedule, collaborating with a diverse range of artists and earning accolades such as the Order of Distinction from the Jamaican government.
Marcia Griffiths connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, FRANCE. With a heavily male (64%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 195 avg views per post; Instagram adds dependable engagement depth. Overlap with The House of Marley, Mixcloud, Live Nation highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Marcia Griffiths moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 99,241 · Engagements 263 · Rate 0.3% Posts 1,441 · Views 195 · Avg Likes 263 · Avg Comments 11 · Avg Views 195 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 35-44: 22% 18-24: 20% 45-64: 11% |
Largest: 25-34 (45%); next: 35-44 (22%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (33%) UNITED KINGDOM (17%) FRANCE (9%) BRAZIL (7%) JAMAICA (7%) |
Top regions: UNITED STATES (33%), UNITED KINGDOM (17%), FRANCE (9%) |
| Platform Engagement | Instagram: 260 avg likes/post · Youtube: 195 avg views/post | Best reach: Youtube 195 avg views; best engagement: Instagram 260 avg likes |
Top Brand Affinities
The House of Marley
Mixcloud
Live Nation
Amazon Music
Pioneer
Clarks
Jetblue Airways
Hennessy
Pro Tools
Iberostar Hotels & Resorts
SoundCloud
Spotify Music
| Brand | Category | Score |
|---|---|---|
| The House of Marley | 162.38 | |
| Mixcloud | 44.41 | |
| Live Nation | 22.77 | |
| Amazon Music | 16.74 | |
| Pioneer | 11.45 | |
| Clarks | 10.50 | |
| Jetblue Airways | 9.72 | |
| Hennessy | 8.97 | |
| Pro Tools | 7.33 | |
| Iberostar Hotels & Resorts | 7.27 | |
| SoundCloud | 6.88 | |
| Spotify Music | 5.74 | |
| boohoo | 5.28 | |
| Margaritaville | 5.00 | |
| iHeartRadio Music Awards | 5.00 | |
| Macy's | 4.87 | |
| Ableton | 4.82 | |
| NBC | 4.42 | |
| CNN | 4.37 | |
| MTV | 4.29 | |
| Beats Electronics | 3.65 | |
| Paramount Pictures | 3.62 | |
| Smirnoff | 3.53 | |
| Campari | 3.32 | |
| Baileys | 3.11 | |
| BBC | 2.92 | |
| NARS Cosmetics | 2.84 | |
| musical.ly | 2.60 | |
| shein | 2.53 | |
| ASOS | 2.38 | |
| Philips | 2.30 | |
| Guinness | 2.25 | |
| Timberland | 2.17 | |
| The Olympic Games | 2.14 | |
| Primark | 2.13 | |
| SheInside | 2.09 | |
| Fenty beauty | 2.05 | |
| NBA | 2.03 | |
| Los Angeles Lakers | 1.95 | |
| Pandora | 1.93 | |
| Polo Ralph Lauren | 1.90 | |
| Sneakerhead | 1.83 | |
| Kodak | 1.80 | |
| Warner Bros | 1.75 | |
| Herbalife | 1.68 | |
| Amazon | 1.66 | |
| Heineken | 1.59 | |
| FashionNova | 1.49 | |
| Paypal | 1.46 | |
| Puma | 1.39 |
Official Profiles
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LoginArtist: Marcia Griffiths
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















