Marcello Tahitoe

Marcello Tahitoe — pop artist from ID.

With a passion for music that runs deep, I have honed my skills as a professional music writer. Through years of experience and a keen ear for detail, I craft…

Influence: 50.33% Fanbase: 27.67% Trending: 61.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 26.57% • Very Strong

As of 2025-09-08

633,649

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:46:08 UTC

Genres

popindonesian popjazz & standardsindonesian jazzrockindonesian rockindonesian pop rock

Biography

With a passion for music that runs deep, I have honed my skills as a professional music writer. Through years of experience and a keen ear for detail, I craft engaging content that resonates with readers. Whether it's reviewing the latest album releases or analyzing trends in the industry, I approach each project with dedication and a commitment to excellence. My writing style is versatile, allowing me to adapt to different genres and formats with ease. I take pride in my ability to convey the essence of music in words, creating compelling narratives that captivate audiences.

As a professional music writer, I thrive on exploring the diverse facets of the music world and sharing my insights with others. From conducting interviews with artists to delving into the historical context of iconic albums, I delve deep into the stories behind the music. My work is characterized by a mix of creativity and critical analysis, offering a fresh perspective that sparks conversation and deepens appreciation for the art form. With a strong foundation in music theory and a genuine love for all genres, I bring a unique perspective to my writing that sets me apart in the field of music journalism.

Top Brand Affinities

Report Date: 2025-09-08

Marcello Tahitoe is a clear fit for 18-24 & 25-34 audiences with strength across INDONESIA, UNITED STATES, MALAYSIA. The audience is heavily male (71%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (17,948 avg views per post); Instagram builds the community layer. Affinity data highlights Oppo, Garuda Indonesia, Yakult, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marcello Tahitoe score 0.95% — Low bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Yakult

Followers:633,649

Engagements:5,992

Rate:0.9%

Posts:1,086

Avg Likes:5,969

Avg Comments:120

Avg Views:17,948

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 633,649 · Engagements 5,992 · Rate 0.9% Posts 1,086 · Views 17,948 · Avg Likes 5,969 · Avg Comments 120 · Avg Views 17,948	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 39% 13-17: 7% 35-44: 5%	Largest: 18-24 (49%); next: 25-34 (39%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	INDONESIA (96%) UNITED STATES (1%) MALAYSIA (1%) UNITED KINGDOM (0%) AUSTRALIA (0%)	Top regions: INDONESIA (96%), UNITED STATES (1%), MALAYSIA (1%)
Platform Engagement	Instagram: 5,674 avg likes/post · Youtube: 17,948 avg views/post	Best reach: Youtube 17,948 avg views; best engagement: Instagram 5,674 avg likes

Top Brand Affinities

Oppo

Score: 26.57

Garuda Indonesia

Score: 19.37

Yakult

Score: 8.20

Daihatsu

Score: 6.28

G-shock

Score: 4.17

Bajaj

Score: 4.10

Pizza Hut

Score: 3.83

Hot Wheels

Score: 3.68

Billabong

Score: 3.62

Coffeegram

Score: 3.58

Oriflame

Score: 3.33

Gundam

Score: 3.32

Brand	Category	Score
Oppo		26.57
Garuda Indonesia		19.37
Yakult		8.20
Daihatsu		6.28
G-shock		4.17
Bajaj		4.10
Pizza Hut		3.83
Hot Wheels		3.68
Billabong		3.62
Coffeegram		3.58
Oriflame		3.33
Gundam		3.32
UNIQLO		3.29
Preloved		3.20
Fujifilm		3.14
Converse		2.96
Vans		2.71
Carrefour		2.69
Xiaomi		2.57
Petronas		2.48
Nokia		2.44
KENZO		2.35
New Balance		2.32
Dr. Martens		2.32
Yamaha		2.22
Snapseed		2.06
A Game of Tones		1.92
Volvo		1.82
Mitsubishi		1.81
Honda		1.74
Mitsubishi Motors		1.69
Transformers		1.60
Samsung Group		1.58
Ducati		1.55
Levi's		1.48
Suzuki		1.47
National Geographic		1.39
Universal		1.37
Herbalife		1.37
Sony		1.32
Maybelline		1.29
musical.ly		1.25
Reebok		1.24
Harley-Davidson		1.21
Toyota		1.13
GoPro		1.13
Los Angeles Lakers		1.10
Lego		1.01
Spotify Music		1.01
Canon		1.00