Marcell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
455,003
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:06:50 UTC
Genres
Biography
Marcell speaks to 18-24 & 25-34 audiences with measurable traction in INDONESIA, MALAYSIA, UNITED STATES. Composition is female-leaning (51%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (5,310 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Garuda Indonesia, Oppo, Maybank, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 455,003 · Engagements 1,655 · Rate 0.4% Posts 2,187 · Views 6,221 · Avg Likes 1,648 · Avg Comments 59 · Avg Views 6,221 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 38% 35-44: 11% 13-17: 7% |
Largest: 18-24 (42%); next: 25-34 (38%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
INDONESIA (91%) MALAYSIA (4%) UNITED STATES (1%) SINGAPORE (1%) INDIA (0%) |
Top regions: INDONESIA (91%), MALAYSIA (4%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 1,519 avg likes/post · Tiktok: 5,310 avg views/post · Youtube: 911 avg views/post | Best reach: Tiktok 5,310 avg views; best engagement: Instagram 1,519 avg likes |
Top Brand Affinities
Garuda Indonesia
Oppo
Maybank
Petronas
Gundam
Bajaj
Dr. Martens
Daihatsu
Pizza Hut
G-shock
Bandai Namco
Ableton
| Brand | Category | Score |
|---|---|---|
| Garuda Indonesia | 24.70 | |
| Oppo | 21.76 | |
| Maybank | 15.82 | |
| Petronas | 6.61 | |
| Gundam | 6.39 | |
| Bajaj | 6.22 | |
| Dr. Martens | 5.87 | |
| Daihatsu | 5.54 | |
| Pizza Hut | 5.39 | |
| G-shock | 5.19 | |
| Bandai Namco | 4.48 | |
| Ableton | 4.36 | |
| Preloved | 4.02 | |
| Oriflame | 3.86 | |
| KENZO | 3.62 | |
| New Balance | 3.56 | |
| Coffeegram | 3.28 | |
| Leica | 3.17 | |
| Stüssy | 2.92 | |
| Hot Wheels | 2.88 | |
| UNIQLO | 2.85 | |
| Intel | 2.68 | |
| Kodak | 2.64 | |
| Carrefour | 2.59 | |
| Carhartt | 2.45 | |
| ASICS | 2.33 | |
| Nokia | 2.18 | |
| Philips | 2.17 | |
| A Game of Tones | 2.17 | |
| Xiaomi | 2.08 | |
| Harley-Davidson | 1.94 | |
| LEGOLAND | 1.82 | |
| Transformers | 1.81 | |
| Mitsubishi Motors | 1.78 | |
| Adobe | 1.74 | |
| Land Rover | 1.73 | |
| Scion | 1.73 | |
| Herbalife | 1.71 | |
| Yamaha | 1.67 | |
| KFC | 1.56 | |
| SoundCloud | 1.53 | |
| Ducati | 1.52 | |
| 1.51 | ||
| Sony | 1.49 | |
| Fujifilm | 1.48 | |
| Universal | 1.45 | |
| Honda | 1.44 | |
| Mitsubishi | 1.42 | |
| Reebok | 1.39 | |
| Samsung Group | 1.26 |
Official Profiles
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LoginArtist: Marcell
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
