Marcela Gándara Brand Affinity ranks highest Univision at 19.96% . Very Strong. Score DMDB 57.43% | Fanbase 53.23%

Marcela Gándara — latin artist from MX.

Marcela Gandara is a Mexican Christian music artist known for her heartfelt songs that reflect her faith and belief in God's love and forgiveness. Her music…

Marcela Gándara

Established

Country: MX | Gender: female | Artist ID: 11e81bcc-d98b-837c-8732-a0369fe50396

Find Artist

Genres

latinlatinspiritualslatin worshiplatin christianchristian music

Influential: 57.43% Fanbase: 53.23% Trending: 59.53%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 19.96% • Very Strong

As of 2025-09-09

4,052,889

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.43% | Fanbase 53.23% | Trending 59.53% | CAREER STAGE: MID_LEVEL

Biography

Marcela Gandara is a Mexican Christian music artist known for her heartfelt songs that reflect her faith and belief in God's love and forgiveness. Her music aims to inspire listeners to connect with their spirituality and experience a renewed sense of purpose and hope.

With a focus on spreading messages of love and grace, Marcela Gandara's music is intended to uplift and encourage audiences to embrace the positive plans that God has in store for their lives.

Report Date: 2025-09-09

Marcela Gándara reaches 18-24 & 25-34 audiences concentrated in COLOMBIA, DOMINICAN REPUBLIC, UNITED STATES. The demographic tilt is heavily female (61%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 5,115 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Univision, Cafecito, Daewoo suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marcela Gándara score 0.01% — Low bucket.

Brand: UnivisionBrand: CafecitoBrand: Daewoo

Followers:4,052,889

Engagements:392

Rate:0.0%

Posts:525

Avg Likes:381

Avg Comments:18

Avg Views:5,115

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,052,889 · Engagements 392 · Rate 0.0% Posts 525 · Views 5,115 · Avg Likes 381 · Avg Comments 18 · Avg Views 5,115	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 35% 35-44: 14% 45-64: 6%	Largest: 18-24 (41%); next: 25-34 (35%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	COLOMBIA (15%) DOMINICAN REPUBLIC (11%) UNITED STATES (10%) BRAZIL (9%) MEXICO (8%)	Top regions: COLOMBIA (15%), DOMINICAN REPUBLIC (11%), UNITED STATES (10%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 5,115 avg views/post	Best reach: Youtube 5,115 avg views; best engagement: Youtube 381 avg likes

Top Brand Affinities

Univision

Score: 19.96

Cafecito

Score: 13.27

Daewoo

Score: 7.72

Movistar

Score: 7.31

VidaSana

Score: 5.60

Suavecito

Score: 5.16

Herbalife

Score: 2.95

Mary Kay

Score: 2.54

Pic Collage

Score: 2.46

shein

Score: 2.35

Anastasia Beverly Hills

Score: 1.64

Too Faced Cosmetics

Score: 1.54

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Top Brand Affinities

Brand	Category	Score
Univision		19.96
Cafecito		13.27
Daewoo		7.72
Movistar		7.31
VidaSana		5.60
Suavecito		5.16
Herbalife		2.95
Mary Kay		2.54
Pic Collage		2.46
shein		2.35
Anastasia Beverly Hills		1.64
Too Faced Cosmetics		1.54
Forever 21		1.48
Huawei		1.48
Marvel		1.35
Maybelline		1.30
musical.ly		1.29
Ferrero		1.19
H&M		1.18
Spotify Music		1.11
New Balance		1.10
L'Oréal Paris		1.10
FIFA		1.07
Xiaomi		1.05
Pepsi		1.04
Pixar		0.99
OREO		0.97
SheInside		0.94
Nutella		0.88
Yamaha		0.83
Mazda		0.81
Vogue		0.81
Starbucks		0.78
Pandora		0.77
Walt Disney		0.73
Universal		0.72
National Geographic		0.69
Coca-Cola		0.68
DC Entertainment		0.68
Netflix		0.68
Walmart		0.67
MAC Cosmetics		0.65
Canon		0.64
Vans		0.63
Chevrolet		0.61
Amazon		0.61
McDonald's		0.59
Nikon		0.58
SoundCloud		0.58
Toyota		0.58