Marcel Dettmann

Marcel Dettmann — electronic artist from DE.

Renowned DJ and producer Marcel Dettmann is a leading figure in the contemporary Techno scene, known for his innovative approach to electronic music and his…

Influence: 52.44% Fanbase: 34.41% Trending: 61.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 213.74% • Very Strong

As of 2025-09-09

189,261

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:12:02 UTC

Genres

electronicelectronicmicrohousefloat houseminimal technotech housetechnominimal dub

Biography

Renowned DJ and producer Marcel Dettmann is a leading figure in the contemporary Techno scene, known for his innovative approach to electronic music and his deep roots in Berlin's music institutions. Raised in the former GDR, Dettmann draws inspiration from new wave, post-punk, and industrial music, blending these influences with techno to create a distinct sound. Since the 90s, he has been a prominent figure in Berlin's music scene, holding residencies at OstGut and Berghain, and releasing music on his MDR imprint and Ostgut Ton.

Dettmann's music straddles the line between contemporary techno and pre-techno, showcasing a unique aesthetic that is both raw and emotive. His productions and mixes for labels like fabric, Music Man, and Dekmantel highlight his ability to create music that is both unconventional and captivating, solidifying his status as a pioneer in the techno genre.

Top Brand Affinities

Report Date: 2025-09-09

Marcel Dettmann keeps 25-34 & 18-24 audiences engaged throughout GERMANY, FRANCE, SPAIN. The composition is heavily male (79%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 462 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Allen & Heath, Mixcloud, MOOG supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marcel Dettmann score 0.62% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: MOOG

Followers:189,261

Engagements:1,177

Rate:0.6%

Posts:244

Avg Likes:1,177

Avg Comments:27

Avg Views:462

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 189,261 · Engagements 1,177 · Rate 0.6% Posts 244 · Views 462 · Avg Likes 1,177 · Avg Comments 27 · Avg Views 462	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 30% 35-44: 18% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (30%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	GERMANY (19%) FRANCE (11%) SPAIN (7%) UNITED KINGDOM (7%) COLOMBIA (6%)	Top regions: GERMANY (19%), FRANCE (11%), SPAIN (7%)
Platform Engagement	Instagram: 1,169 avg likes/post · Youtube: 462 avg views/post	Best reach: Youtube 462 avg views; best engagement: Instagram 1,169 avg likes

Top Brand Affinities

Allen & Heath

Score: 213.74

Mixcloud

Score: 75.40

MOOG

Score: 74.82

Ableton

Score: 62.04

Pioneer

Score: 55.99

Akai

Score: 32.66

Trancefamily

Score: 19.97

SoundCloud

Score: 18.24

Sennheiser

Score: 17.66

Tomorrowland

Score: 13.65

Acne Studios

Score: 11.90

Jean Paul Gaultier

Score: 11.84

Brand	Category	Score
Allen & Heath		213.74
Mixcloud		75.40
MOOG		74.82
Ableton		62.04
Pioneer		55.99
Akai		32.66
Trancefamily		19.97
SoundCloud		18.24
Sennheiser		17.66
Tomorrowland		13.65
Acne Studios		11.90
Jean Paul Gaultier		11.84
Zalando		11.10
Maison Margiela		10.68
Pro Tools		7.58
Tate Modern		7.43
JACQUEMUS		7.41
Vivienne Westwood		7.07
Garnier		6.85
Jagermeister		6.14
Beats Electronics		6.08
Kappa		6.03
Amstel		5.47
KARL LAGERFELD		5.27
Lufthansa		4.96
Campari		4.65
Loewe		4.38
Leica		4.09
Spotify Music		3.95
Heinz		3.55
Lollapalooza		3.31
Stüssy		3.15
Heineken		3.06
Carhartt		3.02
TOM FORD		2.83
Red Bull		2.80
Marc Jacobs		2.64
Matrix		2.54
KitKat		2.50
Dolce & Gabbana		2.48
Coachella		2.42
Dr. Martens		2.39
Warner Bros		2.38
Aperol		2.23
Montblanc		2.16
Jack Daniels		2.08
Guinness		2.03
ASOS		2.01
Fendi		2.01
Lacoste		1.98