Marc Houle

Marc Houle — electronic artist from CA.

Marc Houle, a techno producer from Windsor, Ontario, differentiates himself from DJs by performing live shows built solely from his own productions. His music…

Influence: 54.06% Fanbase: 40.61% Trending: 60.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-10-22

17,500

Social Media Followers

As of 2025-10-22

00:00:00

Hours Airplay

2025-12-27 12:23:28 UTC

Genres

electroniccanadian electronicgerman technominimal technotech houseelectronictechno

Biography

Marc Houle, a techno producer from Windsor, Ontario, differentiates himself from DJs by performing live shows built solely from his own productions. His music journey began at Detroit techno warehouse parties, leading to a pivotal moment when Richie Hawtin discovered his work at a local club and signed him to the Minus label. Houle later co-founded the Items & Things sub-label before moving to Berlin in 2008. With the help of Magda and Troy Pierce, the imprint became independent in 2011, leading to the release of Houle's successful album "Undercover" in 2012, alongside the innovative Marc Houle Remix App on iOS.

Touring globally with his unique live show, Marc Houle's music career evolved from his roots in Windsor to the Detroit techno scene. After catching the attention of Richie Hawtin, he was signed to Minus and later co-founded the independent label Items & Things with fellow producers. Houle's relocation to Berlin in 2008 marked a new chapter in his career, culminating in the release of his acclaimed album "Undercover" in 2012. His innovative spirit was further showcased through the launch of the Marc Houle Remix App on iOS, solidifying his place as a pioneering figure in the techno music scene.

Top Brand Affinities

Report Date: 2025-10-22

Marc Houle is already in the conversation with 25-34 & 35-44 audiences in COLOMBIA, ARGENTINA, GERMANY. The audience is heavily male (80%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (5,948 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marc Houle score 0.91% — Low bucket.

Followers:17,500

Engagements:159

Rate:0.9%

Posts:141

Avg Likes:137

Avg Comments:8

Avg Views:5,948

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,500 · Engagements 159 · Rate 0.9% Posts 141 · Views 5,948 · Avg Likes 137 · Avg Comments 8 · Avg Views 5,948	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 68% 35-44: 19% 18-24: 8% 45-64: 5%	Largest: 25-34 (68%); next: 35-44 (19%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	COLOMBIA (13%) ARGENTINA (12%) GERMANY (8%) MEXICO (8%) SPAIN (6%)	Top regions: COLOMBIA (13%), ARGENTINA (12%), GERMANY (8%)
Platform Engagement	Youtube: 5,948 avg views/post	Best reach: Youtube 5,948 avg views; best engagement: Youtube 137 avg likes