Marc Anthony Brand Affinity ranks highest Univision at 66.82% . Very Strong. Score DMDB 67.47% | Fanbase 71.71%

Marc Anthony — pop artist from US.

Born in 1968 in New York City, Marc Anthony is a versatile artist known for his work as a singer, actor, songwriter, and producer. He has achieved commercial…

Marc Anthony

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc0-71f5-fa78-af4b-a0369fe50396

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Genres

poplatin popasian popothersworldwidelatinlatinmodern salsatropicalsalsa

Influential: 67.47% Fanbase: 71.71% Trending: 65.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 66.82% • Very Strong

As of 2025-09-09

23,889,413

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.47% | Fanbase 71.71% | Trending 65.35% | CAREER STAGE: MAINSTREAM

Biography

Born in 1968 in New York City, Marc Anthony is a versatile artist known for his work as a singer, actor, songwriter, and producer. He has achieved commercial success with multiple Grammy and Latin Grammy wins, as well as numerous other awards. Anthony's music career spans decades, with notable albums including "Contra La Corriente," "3.0," and "Opus," showcasing his ability to blend various genres like salsa, hip-hop, and pop.

Anthony's early influences include Latin musicians such as Rubén Blades and Hector Lavoe, as well as pop artists like Air Supply and José Feliciano. His career took off in the early '90s with the release of albums like "When the Night Is Over" and "Otra Nota," solidifying his reputation as a top-selling salsa artist. Over the years, Anthony has continued to evolve his sound, exploring new musical directions and collaborating with artists like Bad Bunny and Prince Royce on hit singles. His recent releases, including "Pa'llá Voy" and "Muevense," have garnered critical acclaim and further cemented his status as a prominent figure in Latin music.

Report Date: 2025-09-09

Marc Anthony converts attention from 18-24 & 25-34 audiences across UNITED STATES, COLOMBIA, PERU. Audience shape is female-leaning (51%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 83,150 avg views per post, with supportive conversation on Instagram. Shared audience with Univision, Live Nation, Technogym underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marc Anthony score 0.07% — Low bucket.

Brand: UnivisionBrand: Live NationBrand: Technogym

Followers:23,889,413

Engagements:17,422

Rate:0.1%

Posts:963

Avg Likes:16,973

Avg Comments:658

Avg Views:111,363

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,889,413 · Engagements 17,422 · Rate 0.1% Posts 963 · Views 111,363 · Avg Likes 16,973 · Avg Comments 658 · Avg Views 111,363	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 36% 35-44: 14% 45-64: 6%	Largest: 18-24 (40%); next: 25-34 (36%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (15%) COLOMBIA (11%) PERU (7%) SPAIN (7%) MEXICO (6%)	Top regions: UNITED STATES (15%), COLOMBIA (11%), PERU (7%)
Platform Engagement	Instagram: 13,491 avg likes/post · Tiktok: 83,150 avg views/post · Youtube: 28,213 avg views/post	Best reach: Tiktok 83,150 avg views; best engagement: Instagram 13,491 avg likes

Top Brand Affinities

Univision

Score: 66.82

Live Nation

Score: 21.80

Technogym

Score: 21.46

Havana Club

Score: 15.64

Intimissimi

Score: 14.37

Oysho

Score: 12.40

Armani Exchange

Score: 10.23

The Ritz-Carlton

Score: 9.55

Cafecito

Score: 9.38

Macy's

Score: 9.26

Carolina Herrera

Score: 8.19

New Era

Score: 8.13

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Top Brand Affinities

Brand	Category	Score
Univision		66.82
Live Nation		21.80
Technogym		21.46
Havana Club		15.64
Intimissimi		14.37
Oysho		12.40
Armani Exchange		10.23
The Ritz-Carlton		9.55
Cafecito		9.38
Macy's		9.26
Carolina Herrera		8.19
New Era		8.13
LATAM		7.80
Moët & Chandon		7.40
Movistar		7.38
iHeartRadio Music Awards		7.37
VidaSana		6.74
FOX		6.67
ESPN		6.64
Daewoo		6.34
NBC		5.82
Marriott		5.73
Bacardi		5.64
Margaritaville		5.49
American Airlines		5.18
Iberostar Hotels & Resorts		4.93
Aston Martin		4.41
Coach		4.36
Hilton		4.24
ABC		4.22
CNN		3.95
Nespresso		3.77
Dolce & Gabbana		3.41
Summit Entertainment		3.34
Nickelodeon		3.29
NHL		3.17
Los Angeles Lakers		3.08
AMC		3.07
Polo Ralph Lauren		2.86
Under Armour		2.85
Fendi		2.81
shein		2.78
Herbalife		2.74
Christian Louboutin		2.73
Busch		2.71
Paramount Pictures		2.66
Bulgari		2.64
Hennessy		2.63
Lacoste		2.61
Aperol		2.58