Manuel Medrano Brand Affinity ranks highest Univision at 20.78% . Very Strong. Score DMDB 70.99% | Fanbase 55.95%

Manuel Medrano — pop artist from CO.

Manuel Medrano, a Colombian pop singer and songwriter born in Cartagena de Indias in 1987, gained international recognition with his self-titled debut album in…

Manuel Medrano

Superstar

Country: CO | Gender: male | Artist ID: 11e81bbf-7e9e-fa5a-8756-a0369fe50396

Find Artist

Genres

poplatin popcolombian poppoplatinlatinreggaeton

Influential: 70.99% Fanbase: 55.95% Trending: 78.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 20.78% • Very Strong

As of 2025-09-09

7,066,082

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.99% | Fanbase 55.95% | Trending 78.51% | CAREER STAGE: SUPERSTAR

Biography

Manuel Medrano, a Colombian pop singer and songwriter born in Cartagena de Indias in 1987, gained international recognition with his self-titled debut album in 2015. His career has been marked by three Latin Grammy nominations, winning in the categories of Best New Artist and Best Singer-Songwriter Album.

In 2021, Medrano released his second album, "ETERNO," and embarked on a significant tour across Latin America. Currently, he is working on his upcoming album scheduled for release in 2024, following the success of his recent projects.

Report Date: 2025-09-09

Manuel Medrano draws 18-24 & 25-34 audiences and holds attention in COLOMBIA, MEXICO, ECUADOR. The skew is female-leaning (52%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 58,500 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Univision, Movistar, Bodytech makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Manuel Medrano score 0.23% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Bodytech

Followers:7,066,082

Engagements:16,554

Rate:0.2%

Posts:1,687

Avg Likes:15,966

Avg Comments:254

Avg Views:104,861

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,066,082 · Engagements 16,554 · Rate 0.2% Posts 1,687 · Views 104,861 · Avg Likes 15,966 · Avg Comments 254 · Avg Views 104,861	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 27% 13-17: 7% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (27%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	COLOMBIA (37%) MEXICO (17%) ECUADOR (16%) PERU (6%) UNITED STATES (4%)	Top regions: COLOMBIA (37%), MEXICO (17%), ECUADOR (16%)
Platform Engagement	Instagram: 7,752 avg likes/post · Tiktok: 58,500 avg views/post · Youtube: 46,361 avg views/post	Best reach: Tiktok 58,500 avg views; best engagement: Instagram 7,752 avg likes

Top Brand Affinities

Univision

Score: 20.78

Movistar

Score: 19.35

Bodytech

Score: 16.84

Cafecito

Score: 8.48

American Airlines

Score: 6.42

Suavecito

Score: 6.12

Colgate

Score: 4.28

Pull&Bear

Score: 4.27

VidaSana

Score: 4.15

Bershka

Score: 3.92

Tomorrowland

Score: 3.53

Bacardi

Score: 3.20

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Top Brand Affinities

Brand	Category	Score
Univision		20.78
Movistar		19.35
Bodytech		16.84
Cafecito		8.48
American Airlines		6.42
Suavecito		6.12
Colgate		4.28
Pull&Bear		4.27
VidaSana		4.15
Bershka		3.92
Tomorrowland		3.53
Bacardi		3.20
Timberland		2.40
Kodak		2.25
Pic Collage		1.73
Pixar		1.72
Levi's		1.67
Guess		1.60
Versace		1.58
Forever 21		1.47
Bellagio		1.44
Spotify Music		1.36
Herbalife		1.35
Louis Vuitton		1.34
Pepsi		1.33
Ferrero		1.23
Vogue		1.23
Burberry		1.19
Puma		1.18
Coachella		1.17
shein		1.16
Calvin Klein		1.13
Cartier		1.12
Heineken		1.10
L'Oréal Paris		1.01
Maybelline		0.91
SheInside		0.91
Beats Electronics		0.90
Converse		0.90
Tommy Hilfiger		0.88
Airbnb		0.87
Pandora		0.86
Lamborghini		0.83
Gucci		0.81
Travelgram		0.80
Walt Disney		0.79
H&M		0.78
musical.ly		0.77
Sony		0.76
Red Bull		0.73