Manu Gavassi

Manu Gavassi — pop artist from BR.

Manu Gavassi, a singer-songwriter, creates deeply personal songs that draw from her own life experiences. Her music is intimately connected to her own story,…

Influence: 54.12% Fanbase: 48.78% Trending: 56.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 36.74% • Very Strong

As of 2025-09-10

18,878,372

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:59:53 UTC

Genres

poppoppost-teen poppop nacionalr&b, funk & soulfunk cariocalatinnova mpb

Biography

Manu Gavassi, a singer-songwriter, creates deeply personal songs that draw from her own life experiences. Her music is intimately connected to her own story, with her authentic voice shining through in each track.

Her latest EP, "Cute but (still) Psycho," released in September 2019, showcases a blend of trap influences and melancholic lyrics. Produced by Lucas Silveira of the band Fresno, the album offers a raw and emotive sound that resonates with listeners, as noted in a review by journalist Bráulio Lorentz for G1.

Top Brand Affinities

Report Date: 2025-09-10

Manu Gavassi cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, PORTUGAL, INDIA. A heavily female (76%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 246,000 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with OSGEMEOS, Vivara, ChilliBeans, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Manu Gavassi score 0.28% — Low bucket.

Brand: OSGEMEOSBrand: VivaraBrand: ChilliBeans

Followers:18,878,372

Engagements:53,248

Rate:0.3%

Posts:1,352

Avg Likes:52,953

Avg Comments:529

Avg Views:262,286

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,878,372 · Engagements 53,248 · Rate 0.3% Posts 1,352 · Views 262,286 · Avg Likes 52,953 · Avg Comments 529 · Avg Views 262,286	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 8% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	BRAZIL (95%) PORTUGAL (1%) INDIA (1%) UNITED STATES (1%) IRAN (0%)	Top regions: BRAZIL (95%), PORTUGAL (1%), INDIA (1%)
Platform Engagement	Instagram: 46,409 avg likes/post · Tiktok: 246,000 avg views/post · Youtube: 16,286 avg views/post	Best reach: Tiktok 246,000 avg views; best engagement: Instagram 46,409 avg likes

Top Brand Affinities

OSGEMEOS

Score: 36.74

Vivara

Score: 32.67

ChilliBeans

Score: 28.58

Boticario

Score: 20.25

Lojas Renner

Score: 20.04

Itaú

Score: 14.49

Cacau Show

Score: 13.60

Ambev

Score: 12.89

Havaianas

Score: 9.26

Xerox

Score: 9.14

Sarar

Score: 8.68

Itaipava

Score: 8.49

Brand	Category	Score
OSGEMEOS		36.74
Vivara		32.67
ChilliBeans		28.58
Boticario		20.25
Lojas Renner		20.04
Itaú		14.49
Cacau Show		13.60
Ambev		12.89
Havaianas		9.26
Xerox		9.14
Sarar		8.68
Itaipava		8.49
Eudora		8.03
Banco Bradesco		7.63
Riachuelo		7.21
Lollapalooza		7.00
Rapha		6.83
Moda Praia		6.31
BaByliss		5.39
Pfizer		5.35
Arezzo		3.91
Avon		3.76
ABC		3.35
Mary Kay		3.33
Budweiser		2.32
Mitsubishi		2.24
Heineken		1.96
Pantone Inc		1.95
Sephora		1.78
Pixar		1.75
shein		1.50
SheInside		1.45
L'Oréal Paris		1.37
Renault		1.32
MAC Cosmetics		1.31
Nutella		1.29
KitKat		1.29
Ferrero		1.29
Forever 21		1.18
Pepsi		1.11
HBO		1.06
Polaroid		1.02
Anastasia Beverly Hills		1.00
Netflix		0.93
Universal		0.93
Zara		0.91
Calvin Klein		0.91
Maybelline		0.91
Pandora		0.89
Airbnb		0.87