Mansun

Mansun — rock artist from GB.

Mansun emerged in the mid-'90s as a departure from Brit-pop, drawing inspiration from bands like Suede and the Manic Street Preachers. Led by vocalist Paul…

Influence: 51.56% Fanbase: 28.69% Trending: 62.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Dishonored • 115.08% • Very Strong

As of 2025-09-08

23,283

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:43 UTC

Genres

rockrockalternative rockalternativealternativeeuropeanbritpop

Biography

Mansun emerged in the mid-'90s as a departure from Brit-pop, drawing inspiration from bands like Suede and the Manic Street Preachers. Led by vocalist Paul Draper, the band's dark, grandiose sound combined hard rock intensity with New Romantic swagger, earning them a devoted fan base. Their debut album, "Attack of the Grey Lantern," unexpectedly debuted at number one in 1997, establishing Mansun as one of the most respected new British groups of the year.

Following Mansun's split in 2003, Paul Draper pursued production and composition work before launching his solo career with Kscope Records in 2016. His debut album, "Spooky Action," was released in 2017, and he continues to perform live, including a full rendition of "Attack of the Grey Lantern" for its 21st anniversary. In 2020, a comprehensive Mansun retrospective titled "Closed for Business" was released to commemorate 25 years since the band's formation.

Top Brand Affinities

Report Date: 2025-09-08

Mansun resonates with 35-44 & 25-34 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, ITALY. The demographic is heavily male (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 197 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Dishonored, Quiz Clothing, Ben Sherman maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mansun score 0.85% — Low bucket.

Brand: DishonoredBrand: Quiz ClothingBrand: Ben Sherman

Followers:23,283

Engagements:197

Rate:0.8%

Posts:1,780

Avg Likes:197

Avg Comments:9

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,283 · Engagements 197 · Rate 0.8% Posts 1,780 · Views 0 · Avg Likes 197 · Avg Comments 9 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 33% 25-34: 31% 45-64: 20% 18-24: 14%	Largest: 35-44 (33%); next: 25-34 (31%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED KINGDOM (47%) UNITED STATES (10%) ITALY (4%) JAPAN (3%) INDONESIA (3%)	Top regions: UNITED KINGDOM (47%), UNITED STATES (10%), ITALY (4%)
Platform Engagement	Instagram: 197 avg likes/post	best engagement: Instagram 197 avg likes

Top Brand Affinities

Dishonored

Score: 115.08

Quiz Clothing

Score: 79.95

Ben Sherman

Score: 77.47

No Man's Sky

Score: 59.40

Estrella Galícia

Score: 56.24

Fred Perry

Score: 48.14

Hunkemoller

Score: 45.13

VIKTOR&ROLF

Score: 36.95

Beymen

Score: 35.83

ITV

Score: 35.40

Waldorf Astoria

Score: 34.77

Half-Life

Score: 34.62

Brand	Category	Score
Dishonored		115.08
Quiz Clothing		79.95
Ben Sherman		77.47
No Man's Sky		59.40
Estrella Galícia		56.24
Fred Perry		48.14
Hunkemoller		45.13
VIKTOR&ROLF		36.95
Beymen		35.83
ITV		35.40
Waldorf Astoria		34.77
Half-Life		34.62
Vacheron Constantin		34.25
Eurosport		33.94
Samsonite		33.23
Tom Tom		31.33
New Look		30.76
Sennheiser		28.91
Betsey Johnson		28.19
Ampeg		27.73
FlatOut		26.50
MOOG		26.21
Hasselblad		26.08
Neiman Marcus		25.00
Galeries Lafayette		24.85
TUI		24.57
Morrisons		24.40
TUI Group		24.35
ASDA		24.02
Akai		23.90
Electronic Arts (EA)		23.35
DreamWorks		22.06
Mixcloud		21.99
IndieGoGo		20.88
Icelandair		20.14
Snapple		20.13
Dr Pepper		19.91
PowerFood		19.23
Napapijri		17.91
Nier: Automata		17.57
Square Enix		17.43
Arctic Fox hair Color		17.37
Aspirin		16.49
Horizon Zero Dawn		15.97
TIMEX		15.85
bonappetitmag		15.57
BioShock		15.27
Hennessey		14.74
JAC		14.59
Eurostar		14.01