Måns Zelmerlöw

Måns Zelmerlöw — pop artist from SE.

Måns Zelmerlöw, a prominent Swedish singer and TV presenter, rose to fame after winning the Eurovision contest in 2015 with his hit song Heroes. Since then, he…

Influence: 53.52% Fanbase: 34.99% Trending: 62.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Nelly.com • 153.72% • Very Strong

As of 2025-09-21

530,992

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:05:00 UTC

Genres

poppopswedish popswedish idol popmainstream popeuropeaneuropopeurovision

Biography

Måns Zelmerlöw, a prominent Swedish singer and TV presenter, rose to fame after winning the Eurovision contest in 2015 with his hit song Heroes. Since then, he has maintained his popularity through consistent music releases, live performances, and TV appearances, including co-hosting Eurovision in 2016 with Petra Mede. His 2019 album Time showcased his personal side with chart-topping singles like On My Way and Walk With Me.

In recent years, Måns has remained active in the music industry with new releases, tours, and TV engagements, such as participating in TV4’s Så mycket bättre and judging on the Swedish Masked Singer. With a successful career highlighted by over 340 million streams and multiple platinum awards, Måns Zelmerlöw continues to be a beloved figure in Sweden's music scene.

Top Brand Affinities

Report Date: 2025-09-21

Måns Zelmerlöw resonates most with 18-24 & 25-34 audiences and shows durable presence in POLAND, FRANCE, SWEDEN. With a female-leaning (55%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (4,745 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Nelly.com, Arla Foods, Twistshake makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Måns Zelmerlöw score 1.84% — Moderate bucket.

Brand: Nelly.comBrand: Arla FoodsBrand: Twistshake

Followers:530,992

Engagements:9,751

Rate:1.8%

Posts:2,596

Avg Likes:9,745

Avg Comments:113

Avg Views:4,745

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 530,992 · Engagements 9,751 · Rate 1.8% Posts 2,596 · Views 4,745 · Avg Likes 9,745 · Avg Comments 113 · Avg Views 4,745	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 31% 35-44: 8% 13-17: 7%	Largest: 18-24 (50%); next: 25-34 (31%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	POLAND (11%) FRANCE (8%) SWEDEN (7%) GERMANY (7%) SPAIN (5%)	Top regions: POLAND (11%), FRANCE (8%), SWEDEN (7%)
Platform Engagement	Instagram: 9,610 avg likes/post · Youtube: 4,745 avg views/post	Best reach: Youtube 4,745 avg views; best engagement: Instagram 9,610 avg likes

Top Brand Affinities

Nelly.com

Score: 153.72

Arla Foods

Score: 86.23

Twistshake

Score: 71.65

Swedbank

Score: 66.52

Tele2

Score: 57.92

Ericsson

Score: 26.44

Nakd

Score: 22.76

Rituals

Score: 20.62

Gant

Score: 20.48

Zalando

Score: 12.69

Carlsberg

Score: 8.52

H&M Home

Score: 7.91

Brand	Category	Score
Nelly.com		153.72
Arla Foods		86.23
Twistshake		71.65
Swedbank		66.52
Tele2		57.92
Ericsson		26.44
Nakd		22.76
Rituals		20.62
Gant		20.48
Zalando		12.69
Carlsberg		8.52
H&M Home		7.91
KARL LAGERFELD		6.86
Scania		5.68
Husqvarna Motorcycles		5.30
Pilsner Urquell		5.22
Ryanair		4.84
Aperol		4.02
Pull&Bear		3.94
Baileys		3.64
Nespresso		3.62
Pfizer		3.61
Lindt		3.55
Volvo		3.49
ASOS		3.45
IKEA		3.45
Daniel Wellington		3.34
Pokemon Go		3.05
Tinder		2.95
LEGOLAND		2.74
Marc Jacobs		2.61
Primark		2.50
ASICS		2.45
Gymshark		2.42
Bershka		2.34
H&M		2.25
BBC		2.16
Calvin Klein		1.94
Dolce & Gabbana		1.91
Versace		1.89
Snickers		1.88
Armani		1.86
Pic Collage		1.82
Levi's		1.82
Polo Ralph Lauren		1.78
Coca-Cola		1.77
Hollister Co		1.71
Lush		1.70
NYX Cosmetics		1.70
Polaroid		1.69