Mannheim Steamroller
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
48,824
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 09:46:15 UTC
Genres
Biography
Growing up in Sylvania, Ohio, Davis was surrounded by music from a young age, with a musical family background. After a diverse musical journey that included touring with the Norman Luboff Choir and creating the popular character C.W. McCall, Davis returned to his classical roots with the creation of Mannheim Steamroller. Through his innovative fusion of classical music with modern technology, Davis achieved critical and commercial success, earning numerous gold and platinum records. His enduring legacy includes a wide range of albums, annual holiday tours, children's books, and a diverse line of Mannheim Steamroller-branded products.
Mannheim Steamroller is a clear fit for 45-64 & 35-44 audiences with strength across UNITED STATES, MEXICO, CANADA. The audience is heavily male (59%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (34,177 avg views per post); Youtube builds the community layer. Affinity data highlights Union Pacific, Live Nation, Kohl's, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 48,824 · Engagements 564 · Rate 1.2% Posts 2,001 · Views 34,177 · Avg Likes 546 · Avg Comments 27 · Avg Views 34,177 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 40% 35-44: 22% 25-34: 21% 18-24: 15% |
Largest: 45-64 (40%); next: 35-44 (22%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (85%) MEXICO (4%) CANADA (2%) BRAZIL (1%) GERMANY (1%) |
Top regions: UNITED STATES (85%), MEXICO (4%), CANADA (2%) |
| Platform Engagement | Instagram: 42 avg likes/post · Youtube: 34,177 avg views/post | Best reach: Youtube 34,177 avg views; best engagement: Youtube 504 avg likes |
Top Brand Affinities
Union Pacific
Live Nation
Kohl's
Kroger
Sanderson
Margaritaville
Macy's
Chick-fil-A
Lowe's
Publix
Delta
The Home Depot
| Brand | Category | Score |
|---|---|---|
| Union Pacific | 107.48 | |
| Live Nation | 26.64 | |
| Kohl's | 14.23 | |
| Kroger | 12.92 | |
| Sanderson | 12.65 | |
| Margaritaville | 12.27 | |
| Macy's | 12.00 | |
| Chick-fil-A | 11.30 | |
| Lowe's | 10.98 | |
| Publix | 10.67 | |
| Delta | 10.59 | |
| The Home Depot | 9.80 | |
| Amazon Music | 9.58 | |
| Bath & Body Works | 8.57 | |
| BarkBox | 7.43 | |
| HomeGoods | 7.21 | |
| Busch | 7.18 | |
| T.J. Maxx | 7.03 | |
| PetSmart | 6.98 | |
| Walmart | 6.77 | |
| Target | 6.48 | |
| Dunkin' Donuts | 6.45 | |
| Reese's | 6.18 | |
| OLD NAVY | 6.01 | |
| iHeartRadio Music Awards | 5.88 | |
| NBC | 5.42 | |
| ALDI | 5.32 | |
| Coors | 5.24 | |
| Universal | 5.16 | |
| Bud Light | 4.77 | |
| Verizon | 4.59 | |
| NORDSTROM | 4.43 | |
| Columbia Pictures | 4.42 | |
| Pixar | 4.36 | |
| Paramount Pictures | 4.34 | |
| Snoopy And The Peanuts Gang | 4.11 | |
| Gillette | 4.02 | |
| Activision Blizzard | 3.98 | |
| Pfizer | 3.86 | |
| Chrysler | 3.81 | |
| Cadillac | 3.74 | |
| NFL | 3.62 | |
| Chipotle Mexican Grill | 3.56 | |
| Hilton | 3.56 | |
| Hot Wheels | 3.53 | |
| Bellagio | 3.47 | |
| Nickelodeon | 3.44 | |
| Budweiser | 3.44 | |
| The Olympic Games | 3.35 | |
| Costco | 3.26 |
Official Profiles
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LoginArtist: Mannheim Steamroller
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 02:00 UTC | Mannheim Steamroller | Pablo Center at the Confluence | Eau Claire, United States | |
| 2025-12-17 03:30 UTC | Mannheim Steamroller | Grand Theater | Wausau, United States | |
| 2025-12-21 22:00 UTC | Mannheim Steamroller | Riverside Theatre | Milwaukee, United States | |
| 2025-12-23 04:00 UTC | Mannheim Steamroller | Prairie Home Alliance Theater | Peoria, United States | |
| 2025-12-27 04:00 UTC | Mannheim Steamroller | Tennessee Theatre | Knoxville, United States | |
| 2025-12-31 04:00 UTC | Mannheim Steamroller | Smart Financial Centre at Sugar Land | Sugar Land, United States | — |
