Manj Musik

Manj Musik — hip-hop & rap artist from IN.

Renowned as the lead singer and music producer of the award-winning group RDB, Manj Musik has become a prominent figure in the Desi HipHop, Bhangra, and…

Influence: 50.00% Fanbase: 35.06% Trending: 57.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 18.99% • Very Strong

As of 2025-09-14

6,371,989

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 10:09:47 UTC

Genres

hip-hop & rapdesi hip hop

Biography

Renowned as the lead singer and music producer of the award-winning group RDB, Manj Musik has become a prominent figure in the Desi HipHop, Bhangra, and Bollywood music scenes. He holds the distinction of being the first Indian artist to collaborate with a mainstream act from the USA on a Bollywood track, setting a new standard for cross-border musical partnerships. With an impressive roster of collaborations that includes Snoop Dogg, Ludacris, Tpain, Fat Joe, and Sean Kingston, among others, Manj stands out as the artist with the most mainstream collaborations in India.

Top Brand Affinities

Report Date: 2025-09-14

Manj Musik draws 25-34 & 18-24 audiences and holds attention in INDIA, PAKISTAN, UNITED STATES. The skew is heavily male (84%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 192,639 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Sabyasachi Mukherjee, Pioneer, Armani Exchange makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Manj Musik score 3.02% — Very Strong bucket.

Brand: Sabyasachi MukherjeeBrand: PioneerBrand: Armani Exchange

Followers:6,371,989

Engagements:192,639

Rate:3.0%

Posts:5,052

Avg Likes:192,639

Avg Comments:33

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,371,989 · Engagements 192,639 · Rate 3.0% Posts 5,052 · Views 0 · Avg Likes 192,639 · Avg Comments 33 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 54% 18-24: 33% 35-44: 9% 13-17: 3%	Largest: 25-34 (54%); next: 18-24 (33%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	INDIA (76%) PAKISTAN (5%) UNITED STATES (2%) INDONESIA (1%) TüRKIYE (1%)	Top regions: INDIA (76%), PAKISTAN (5%), UNITED STATES (2%)
Platform Engagement	Instagram: 192,639 avg likes/post	best engagement: Instagram 192,639 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 18.99

Pioneer

Score: 13.16

Armani Exchange

Score: 10.18

Mahindra

Score: 9.73

Maruti

Score: 7.75

Ableton

Score: 6.89

Emporio Armani

Score: 6.53

River Island

Score: 6.50

Champion

Score: 5.92

Bajaj

Score: 5.54

Tim Hortons

Score: 5.42

PlayerUnknown's Battlegrounds

Score: 5.36

Brand	Category	Score
Sabyasachi Mukherjee		18.99
Pioneer		13.16
Armani Exchange		10.18
Mahindra		9.73
Maruti		7.75
Ableton		6.89
Emporio Armani		6.53
River Island		6.50
Champion		5.92
Bajaj		5.54
Tim Hortons		5.42
PlayerUnknown's Battlegrounds		5.36
boohoo		4.75
Hublot		3.86
Genesis		3.75
musical.ly		3.75
MTV		3.73
Beats Electronics		3.61
Cartoon Network		3.40
Fendi		3.17
NARS Cosmetics		3.16
Ray-Ban		2.99
TOM FORD		2.97
Huda Beauty		2.96
ASOS		2.89
Emporium		2.83
Christian Louboutin		2.83
Snapseed		2.79
KTM		2.77
Rolex		2.77
Fenty beauty		2.58
Rolls-Royce		2.58
Dolce & Gabbana		2.52
shein		2.43
FashionNova		2.40
Armani		2.36
Fila		2.34
Puma		2.31
Forever 21		2.27
Hollister Co		2.25
Grand Theft Auto		2.24
Nokia		2.22
Jeep		2.12
Under Armour		2.11
Hyundai		2.11
National Geographic		2.09
SheInside		2.08
Harley-Davidson		2.08
Gymshark		2.07
Travelgram		1.98