MAMAMOO Brand Affinity ranks highest GENTLE MONSTER at 10.56% . Very Strong. Score DMDB 67.47% | Fanbase 71.95%

MAMAMOO — pop artist from KR.

Mamamoo is a South Korean quartet that debuted in the early 2010s under the RBW label. Comprised of singers Solar, Wheein Jung, and rappers Moon Byul-yi and…

MAMAMOO

Recognizable

Country: KR | Gender: female | Artist ID: 11e81bbb-ff13-ce8a-a477-a0369fe50396

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Genres

popk-popk-pop girl grouppopasian pop

Influential: 67.47% Fanbase: 71.95% Trending: 65.24%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 10.56% • Very Strong

As of 2025-09-09

18,405,057

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.47% | Fanbase 71.95% | Trending 65.24% | CAREER STAGE: MAINSTREAM

Biography

Mamamoo is a South Korean quartet that debuted in the early 2010s under the RBW label. Comprised of singers Solar, Wheein Jung, and rappers Moon Byul-yi and Hwasa, they released their debut album "Hello" in 2014, followed by their first full-length album "Melting" in 2016. "Melting" reached number two in Korea and made it into the Top Ten on the U.S. World Albums chart.

In 2017, Mamamoo released the Purple EP, featuring the track "Yes I Am," which became their highest-charting and best-selling release, topping the U.S. World Albums chart and reaching number two in Korea. The following year, they achieved their first Korean chart-topper with the album "Yellow Flower," the first part of a four-part concept series inspired by seasons, colors, and natural elements. Their second installment, "Red Moon," included the single "Egotistic," which marked their entry onto the Billboard Heatseekers chart, peaking at number 25 upon release.

Report Date: 2025-09-09

MAMAMOO resonates with 18-24 & 25-34 audiences and sustains presence in PHILIPPINES, UNITED STATES, BRAZIL. The demographic is heavily female (78%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 410,111 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with GENTLE MONSTER, Tiffany, Innisfree maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MAMAMOO score 0.29% — Low bucket.

Brand: GENTLE MONSTERBrand: TiffanyBrand: Innisfree

Followers:18,405,057

Engagements:52,796

Rate:0.3%

Posts:5,141

Avg Likes:52,502

Avg Comments:1,391

Avg Views:447,411

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,405,057 · Engagements 52,796 · Rate 0.3% Posts 5,141 · Views 447,411 · Avg Likes 52,502 · Avg Comments 1,391 · Avg Views 447,411	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 17% 13-17: 15% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (17%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	PHILIPPINES (12%) UNITED STATES (10%) BRAZIL (8%) INDONESIA (7%) RUSSIA (5%)	Top regions: PHILIPPINES (12%), UNITED STATES (10%), BRAZIL (8%)
Platform Engagement	Instagram: 16,243 avg likes/post · Tiktok: 37,300 avg views/post · Youtube: 410,111 avg views/post	Best reach: Youtube 410,111 avg views; best engagement: Youtube 33,174 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 10.56

Tiffany

Score: 5.16

Innisfree

Score: 4.44

Final Fantasy

Score: 4.21

Jollibee

Score: 3.35

Gundam

Score: 3.23

Fujifilm

Score: 3.17

Snoopy And The Peanuts Gang

Score: 3.08

Pull&Bear

Score: 2.90

Tiffany & Co

Score: 2.54

Costco

Score: 2.46

Sprite

Score: 2.40

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		10.56
Tiffany		5.16
Innisfree		4.44
Final Fantasy		4.21
Jollibee		3.35
Gundam		3.23
Fujifilm		3.17
Snoopy And The Peanuts Gang		3.08
Pull&Bear		2.90
Tiffany & Co		2.54
Costco		2.46
Sprite		2.40
AMC		2.30
Kodak		2.18
Pixar		2.10
League of Legends		1.85
UNIQLO		1.80
Bershka		1.71
Starbucks		1.54
Pokemon Go		1.51
shein		1.48
H&M		1.46
New Balance		1.43
Polaroid		1.43
OREO		1.41
Sony		1.38
Converse		1.36
Forever 21		1.35
Universal		1.35
Pokemon		1.32
BBC		1.29
SheInside		1.16
Coachella		1.15
Guess		1.08
Walt Disney		0.98
Puma		0.95
Christian Dior		0.93
Yves Saint Laurent		0.92
McDonald's		0.89
Activision Blizzard		0.86
Marvel Entertainment		0.86
Chanel		0.85
Zara		0.85
Vogue		0.84
Vans		0.80
musical.ly		0.79
Netflix		0.76
Gucci		0.74
Prada		0.73
IKEA		0.71