Mally Mall

Mally Mall — hip-hop & rap artist from US.

Mally Mall is a multi-platinum music producer, writer, and TV personality known for his distinctive production style showcased in hits like Drake's "The…

Influence: 49.80% Fanbase: 21.64% Trending: 63.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 48.29% • Very Strong

As of 2025-09-08

4,604,536

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:49 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hop

Biography

Mally Mall is a multi-platinum music producer, writer, and TV personality known for his distinctive production style showcased in hits like Drake's "The Motto." With a roster of top artists including Justin Bieber, Post Malone, and The Weeknd, Mall's recent productions have achieved multi-platinum status, such as his collaborations with Rae Sremmurd and XXXTentacion. Alongside Grammy-winning songwriter Poo Bear, Mall played a pivotal role in Justin Bieber's successful albums "Journals" and "Purpose," breaking records on the Billboard charts.

In addition to his music accomplishments, Mally Mall is recognized for his entrepreneurial ventures and passion for creating brands with enduring impact in the music industry and beyond. A key figure in connecting artists and shaping the industry landscape, Mall's influence extends to collaborations with leading industry figures and a dedication to fostering long-lasting cultural contributions.

Top Brand Affinities

Report Date: 2025-09-08

Mally Mall builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, INDIA. With a heavily male (79%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (13,204 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Warner Music, Amazon Music, E! News point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mally Mall score 6.28% — Very Strong bucket.

Brand: Warner MusicBrand: Amazon MusicBrand: E! News

Followers:4,604,536

Engagements:289,119

Rate:6.3%

Posts:3,783

Avg Likes:289,110

Avg Comments:1,054

Avg Views:13,684

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,604,536 · Engagements 289,119 · Rate 6.3% Posts 3,783 · Views 13,684 · Avg Likes 289,110 · Avg Comments 1,054 · Avg Views 13,684	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 39% 35-44: 7% 13-17: 4%	Largest: 18-24 (50%); next: 25-34 (39%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (22%) BRAZIL (5%) INDIA (5%) UNITED KINGDOM (4%) ROMANIA (4%)	Top regions: UNITED STATES (22%), BRAZIL (5%), INDIA (5%)
Platform Engagement	Instagram: 288,944 avg likes/post · Tiktok: 13,204 avg views/post · Youtube: 480 avg views/post	Best reach: Tiktok 13,204 avg views; best engagement: Instagram 288,944 avg likes

Top Brand Affinities

Warner Music

Score: 48.29

Amazon Music

Score: 31.75

E! News

Score: 26.10

iHeartRadio Music Awards

Score: 24.53

True Religion

Score: 22.28

Live Nation

Score: 22.07

WNBA

Score: 15.36

Pro Tools

Score: 14.34

Alexander Wang

Score: 13.42

Palm Angels

Score: 13.39

Steve Madden

Score: 10.07

Champion

Score: 9.57

Brand	Category	Score
Warner Music		48.29
Amazon Music		31.75
E! News		26.10
iHeartRadio Music Awards		24.53
True Religion		22.28
Live Nation		22.07
WNBA		15.36
Pro Tools		14.34
Alexander Wang		13.42
Palm Angels		13.39
Steve Madden		10.07
Champion		9.57
FOX		9.57
Marni		9.03
Coach		8.82
Maybach		8.38
Barbie		8.20
Benihana		7.94
Kodak		7.73
ESPN		7.71
Christian Louboutin		7.57
BALMAIN		6.96
Fendi		6.79
CNN		6.67
TOM FORD		6.29
Alexander McQueen		6.25
boohoo		6.04
Hot Topic		5.60
Urban Outfitters		5.57
NBC		5.46
Ableton		5.45
Paramount Pictures		5.39
Coachella		5.27
Victoria's Secret		5.08
Dolce & Gabbana		4.93
American Airlines		4.92
KARL LAGERFELD		4.87
Timberland		4.56
NORDSTROM		4.29
Polo Ralph Lauren		4.25
GIVENCHY		4.21
Philips		4.09
Forever 21		3.96
Jimmy Choo		3.80
Hennessy		3.72
Nickelodeon		3.70
Ferragamo		3.68
Guess		3.45
Versace		3.39
Pandora		3.30