Mallory Knox

Mallory Knox — pop artist from GB.

Mallory Knox has quickly risen to success with their debut album 'Signals' reaching #35 in the UK Official Album Charts, followed by their subsequent albums…

Influence: 52.51% Fanbase: 33.47% Trending: 62.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 128.76% • Very Strong

As of 2025-09-08

25,234

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:30:40 UTC

Genres

popcambridgeshire indierockmodern rockrockbritish alternative rockalternative rockalternativemodern alternative rock

Biography

Mallory Knox has quickly risen to success with their debut album 'Signals' reaching #35 in the UK Official Album Charts, followed by their subsequent albums 'Asymmetry' and 'Wired' achieving Top 20 positions. Their singles have consistently hit A-list status on music channels like MTV Rocks, Kerrang!, and Scuzz TV, while receiving multiple nominations at the Kerrang! Awards, solidifying their place as one of the UK's top emerging rock bands.

The band's dedication to music shines through in their self-titled album, crafted over 14 months with relentless passion and commitment. Mallory Knox's sound is a raw, unapologetic display of riff-driven rock, reflecting their unwavering focus on authentic songwriting and a refusal to conform to external pressures. Their music resonates as a classic representation of British rock, showcasing their genuine love for the art form and a commitment to creating music from the heart.

Top Brand Affinities

Report Date: 2025-09-08

Mallory Knox speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, GERMANY. Composition is heavily female (63%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (562 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Impericon, Beauty Bay, All Saints, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mallory Knox score 2.23% — Strong bucket.

Brand: ImpericonBrand: Beauty BayBrand: All Saints

Followers:25,234

Engagements:562

Rate:2.2%

Posts:32

Avg Likes:562

Avg Comments:14

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,234 · Engagements 562 · Rate 2.2% Posts 32 · Views 0 · Avg Likes 562 · Avg Comments 14 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 39% 35-44: 9% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (39%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED KINGDOM (57%) UNITED STATES (20%) GERMANY (4%) ITALY (2%) FRANCE (2%)	Top regions: UNITED KINGDOM (57%), UNITED STATES (20%), GERMANY (4%)
Platform Engagement	Instagram: 562 avg likes/post	best engagement: Instagram 562 avg likes

Top Brand Affinities

Impericon

Score: 128.76

Beauty Bay

Score: 16.37

All Saints

Score: 15.81

Arctic Fox hair Color

Score: 15.42

Morrisons

Score: 13.62

Nasty Gal

Score: 11.64

Amazon Music

Score: 11.11

Dr. Martens

Score: 10.56

ASDA

Score: 10.51

Hot Topic

Score: 10.37

Costa Coffee

Score: 9.95

Pro Tools

Score: 9.32

Brand	Category	Score
Impericon		128.76
Beauty Bay		16.37
All Saints		15.81
Arctic Fox hair Color		15.42
Morrisons		13.62
Nasty Gal		11.64
Amazon Music		11.11
Dr. Martens		10.56
ASDA		10.51
Hot Topic		10.37
Costa Coffee		9.95
Pro Tools		9.32
Lush		8.75
Sennheiser		8.72
Sainsbury's		8.63
Vauxhall		8.42
boohoo		8.34
Primark		7.89
River Island		7.47
Lime Crime		7.17
Tesco		7.12
Marks & Spencer		7.01
The Last of Us		6.67
Carlsberg		6.63
MISSGUIDED		5.91
New Line Cinema		5.77
Selfridges		5.72
Vans		5.41
BBC		5.37
Showtime		5.19
Vivienne Westwood		5.19
Myprotein		5.07
ASOS		4.79
Guinness		4.34
Resident Evil		4.20
Spotify Music		4.15
Rimmel		4.11
Polaroid		3.96
Topshop		3.96
Cadbury		3.95
Final Fantasy		3.82
Pokemon Go		3.66
Urban Decay Cosmetics		3.65
Bethesda Softworks		3.63
Jack Daniels		3.59
AMC		3.58
Columbia Pictures		3.57
Monster Beverage		3.47
Fallout		3.44
Star Wars		3.41