MALIA

MALIA — r&b, funk & soul artist from US.

Malia, the alternative R&B/neo-soul artist from the Pacific Northwest, delivers music that is not just heard but deeply felt. Following her opening act for The…

Influence: 50.76% Fanbase: 19.50% Trending: 66.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.72% • Very Strong

As of 2025-09-09

60,139

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 16:56:21 UTC

Genres

r&b, funk & soulalternative r&bchill r&bindie r&br&b/souluk contemporary r&bcontemporary r&bsoul

Biography

Malia, the alternative R&B/neo-soul artist from the Pacific Northwest, delivers music that is not just heard but deeply felt. Following her opening act for The Internet's Syd in late 2017, Malia has gained a significant following, amassing millions of streams on her albums Late Bloomer, Ripe, and Unpolished, exploring themes of healing and self-discovery.

Her latest release, "What’s After 'I Love You?'," serves as a poignant reflection on the aftermath of heartbreak, delving into themes of healing, self-acceptance, and reconnecting with her femininity. Malia's introspective lyrics document a journey of personal growth and rebirth, culminating in a newfound sense of presence and self-awareness. Through her music, she shares a narrative of resilience, gratitude, and inner strength, inviting listeners to join her on a transformative and empowering journey.

Top Brand Affinities

Report Date: 2025-09-09

MALIA maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, SOUTH AFRICA. The audience leans heavily female (67%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,153 avg views per post; Instagram functions as the community touchpoint. Affinity with Live Nation, Akai, MOOG makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MALIA score 1.61% — Moderate bucket.

Brand: Live NationBrand: AkaiBrand: MOOG

Followers:60,139

Engagements:968

Rate:1.6%

Posts:218

Avg Likes:960

Avg Comments:58

Avg Views:3,153

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 60,139 · Engagements 968 · Rate 1.6% Posts 218 · Views 3,153 · Avg Likes 960 · Avg Comments 58 · Avg Views 3,153	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 35% 35-44: 8% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (49%) BRAZIL (10%) SOUTH AFRICA (5%) UNITED KINGDOM (5%) FRANCE (3%)	Top regions: UNITED STATES (49%), BRAZIL (10%), SOUTH AFRICA (5%)
Platform Engagement	Instagram: 878 avg likes/post · Youtube: 3,153 avg views/post	Best reach: Youtube 3,153 avg views; best engagement: Instagram 878 avg likes

Top Brand Affinities

Live Nation

Score: 21.72

Akai

Score: 19.25

MOOG

Score: 17.31

Ableton

Score: 16.56

WNBA

Score: 15.61

Pro Tools

Score: 12.60

Amazon Music

Score: 9.72

SoundCloud

Score: 8.02

Atmos

Score: 7.94

Coachella

Score: 6.88

Free People

Score: 6.42

Beats Electronics

Score: 6.40

Brand	Category	Score
Live Nation		21.72
Akai		19.25
MOOG		17.31
Ableton		16.56
WNBA		15.61
Pro Tools		12.60
Amazon Music		9.72
SoundCloud		8.02
Atmos		7.94
Coachella		6.88
Free People		6.42
Beats Electronics		6.40
JACQUEMUS		6.05
Pioneer		5.92
Steve Madden		5.72
Spotify Music		5.55
boohoo		5.07
Fenty beauty		5.03
Hennessy		4.97
NBC		4.64
Coach		4.63
Leica		4.59
Urban Outfitters		4.57
FashionNova		4.52
iHeartRadio Music Awards		4.40
Kodak		4.07
Target		3.89
ESPN		3.82
Verizon		3.80
Paramount Pictures		3.71
ASOS		3.66
Stüssy		3.50
MTV		3.48
NORDSTROM		3.43
Lululemon Athletica		3.35
Forever 21		3.23
Summit Entertainment		3.11
Los Angeles Lakers		3.04
TOM FORD		2.72
Sneakerhead		2.64
Lollapalooza		2.63
Nickelodeon		2.57
Airbnb		2.52
GAP		2.50
Sunnies Studios		2.49
Dr. Martens		2.47
NFL		2.42
Timberland		2.41
The North Face		2.41
Fujifilm		2.35