Maldy

Maldy — hip-hop & rap artist from PR.

Hailing from Guayama, Puerto Rico, Edwin F. Vázquez Vega, known as Maldy, rose to fame in the 2000s as part of the iconic duo Plan B, alongside Chencho. Their…

Influence: 54.34% Fanbase: 24.65% Trending: 69.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 21.37% • Very Strong

As of 2025-09-09

1,331,112

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:17 UTC

Genres

hip-hop & raptrap latinolatin hip hoplatinreggaetonreggaeton flowlatinperreo

Biography

Hailing from Guayama, Puerto Rico, Edwin F. Vázquez Vega, known as Maldy, rose to fame in the 2000s as part of the iconic duo Plan B, alongside Chencho. Their early work featured a classic reggaeton sound that remains popular today. Their second album, "House of Pleasure," was a career-defining moment, with hits like "Si No Le Contesto" and "Es Un Secreto" making waves globally. Plan B solidified their status as influential urban music pioneers with their album "Love & Sex," reaching #2 on the Billboard Top Latin Albums chart and featuring collaborations with notable artists like Yandel and Tego Calderón. The album spawned chart-toppers such as "Candy," "Fanatica Sensual," and "Mi Vecinita."

Plan B, the dynamic duo consisting of Maldy and Chencho, emerged from Guayama, Puerto Rico, in the 2000s with a distinct reggaeton sound that resonates to this day. Their breakthrough album, "House of Pleasure," showcased their talent with hits like "Si No Le Contesto" and "Es Un Secreto," propelling them to global success. The duo's album "Love & Sex" further solidified their place in the urban music scene, reaching #2 on the Billboard Top Latin Albums chart and featuring collaborations with industry heavyweights like Yandel and Tego Calderón. Tracks such as "Candy," "Fanatica Sensual," and "Mi Vecinita" topped the charts, cementing Plan B's legacy as one of the most influential acts in Latin music.

Top Brand Affinities

Report Date: 2025-09-09

Maldy is a clear fit for 18-24 & 25-34 audiences with strength across COLOMBIA, MEXICO, INDIA. The audience is heavily male (85%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (164,775 avg views per post); Youtube builds the community layer. Affinity data highlights Univision, Pro Tools, Pioneer, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maldy score 1.03% — Moderate bucket.

Brand: UnivisionBrand: Pro ToolsBrand: Pioneer

Followers:1,331,112

Engagements:13,747

Rate:1.0%

Posts:242

Avg Likes:13,574

Avg Comments:220

Avg Views:164,775

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,331,112 · Engagements 13,747 · Rate 1.0% Posts 242 · Views 164,775 · Avg Likes 13,574 · Avg Comments 220 · Avg Views 164,775	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 32% 13-17: 5% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (32%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	COLOMBIA (14%) MEXICO (13%) INDIA (11%) UNITED STATES (10%) PERU (9%)	Top regions: COLOMBIA (14%), MEXICO (13%), INDIA (11%)
Platform Engagement	Instagram: 3,955 avg likes/post · Youtube: 164,775 avg views/post	Best reach: Youtube 164,775 avg views; best engagement: Youtube 9,619 avg likes

Top Brand Affinities

Univision

Score: 21.37

Pro Tools

Score: 12.99

Pioneer

Score: 10.41

Amazon Music

Score: 8.88

Movistar

Score: 8.47

American Airlines

Score: 5.65

Suavecito

Score: 5.55

Barber Shop Connect

Score: 5.02

iHeartRadio Music Awards

Score: 4.36

Guess

Score: 4.03

Amway

Score: 3.91

Acura

Score: 3.78

Brand	Category	Score
Univision		21.37
Pro Tools		12.99
Pioneer		10.41
Amazon Music		8.88
Movistar		8.47
American Airlines		5.65
Suavecito		5.55
Barber Shop Connect		5.02
iHeartRadio Music Awards		4.36
Guess		4.03
Amway		3.91
Acura		3.78
Cafecito		3.66
VidaSana		3.01
MTV		2.89
Bugatti		2.82
Dolce & Gabbana		2.77
musical.ly		2.56
Spotify Music		2.48
Scion		2.34
shein		2.30
Tomorrowland		2.26
Timberland		2.12
FOREX		2.05
Versace		2.03
SheInside		1.92
Heineken		1.90
SoundCloud		1.87
Beats Electronics		1.85
New Balance		1.80
Herbalife		1.70
Sony		1.58
Walmart		1.41
UFC		1.37
Mazda		1.36
Supreme		1.34
Lamborghini		1.33
Pepsi		1.32
FIFA		1.31
Los Angeles Lakers		1.28
Puma		1.22
Balenciaga		1.21
Coca-Cola		1.20
Prada		1.19
Polo Ralph Lauren		1.18
Mitsubishi		1.17
Suzuki		1.15
Reebok		1.12
Nissan		1.11
Honda		1.10