Maldita Nerea
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
402,106
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:09:43 UTC
Genres
Biography
With their album "Manual Para Seres Maravillosos," Maldita Nerea showcased their educational side, blending music with sensitivity to create a profound listening experience. Through songs like "La Misma Sed," the band continues to emphasize the universal language of music, uniting generations and guiding listeners through life's stages. Their authenticity and dedication to the power of songwriting have solidified Maldita Nerea as a timeless and influential force in the Spanish music scene. 🌟
Maldita Nerea stands out with 18-24 & 25-34 audiences across SPAIN, MEXICO, PERU. The profile is heavily female (63%), and content lands hardest on Tiktok, where posts average 2,486 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Springfield, El Corte Ingles, Fnac, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Maldita Nerea a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 402,106 · Engagements 1,842 · Rate 0.5% Posts 613 · Views 3,763 · Avg Likes 1,816 · Avg Comments 34 · Avg Views 3,763 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 26% 13-17: 7% 35-44: 5% |
Largest: 18-24 (61%); next: 25-34 (26%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
SPAIN (43%) MEXICO (14%) PERU (10%) COLOMBIA (7%) ECUADOR (7%) |
Top regions: SPAIN (43%), MEXICO (14%), PERU (10%) |
| Platform Engagement | Instagram: 1,567 avg likes/post · Tiktok: 2,486 avg views/post · Youtube: 1,277 avg views/post | Best reach: Tiktok 2,486 avg views; best engagement: Instagram 1,567 avg likes |
Top Brand Affinities
Springfield
El Corte Ingles
Fnac
Parfois
TOUS
Iberia
Oysho
Massimo Dutti
Movistar
Calzedonia
Lidl
Daewoo
| Brand | Category | Score |
|---|---|---|
| Springfield | 114.44 | |
| El Corte Ingles | 52.75 | |
| Fnac | 42.04 | |
| Parfois | 29.88 | |
| TOUS | 22.24 | |
| Iberia | 16.06 | |
| Oysho | 11.96 | |
| Massimo Dutti | 11.47 | |
| Movistar | 10.76 | |
| Calzedonia | 9.90 | |
| Lidl | 8.70 | |
| Daewoo | 7.16 | |
| PLAYMOBIL | 6.56 | |
| VidaSana | 6.54 | |
| Primark | 6.38 | |
| Stradivarius | 6.08 | |
| Suavecito | 5.90 | |
| Carrefour | 5.60 | |
| Pull&Bear | 5.54 | |
| Ryanair | 4.86 | |
| Patek Philippe | 4.45 | |
| Kiko | 4.28 | |
| Rimmel | 4.24 | |
| Cafecito | 4.20 | |
| Harrods | 3.89 | |
| Summit Entertainment | 3.63 | |
| Tomorrowland | 3.16 | |
| Bershka | 2.68 | |
| Montblanc | 2.33 | |
| ASICS | 2.21 | |
| Lancôme | 2.14 | |
| Garnier | 2.07 | |
| HBO | 2.06 | |
| Coca-Cola | 2.04 | |
| shein | 2.01 | |
| Spotify Music | 1.91 | |
| Pixar | 1.88 | |
| Guess | 1.86 | |
| Snoopy And The Peanuts Gang | 1.82 | |
| SheInside | 1.79 | |
| Universal | 1.74 | |
| Converse | 1.69 | |
| Huawei | 1.68 | |
| NYX Cosmetics | 1.67 | |
| Zara | 1.59 | |
| Walt Disney | 1.59 | |
| Heineken | 1.58 | |
| Coachella | 1.56 | |
| musical.ly | 1.54 | |
| New Balance | 1.54 |
Official Profiles
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LoginArtist: Maldita Nerea
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 05:00 UTC | Maldita Nerea | Trui Teatre | Palma de Mallorca, Spain | |
| 2025-12-14 04:30 UTC | Maldita Nerea | Teatro Ukalari Menorca | Ciutadella, Spain | |
| 2025-12-17 05:00 UTC | Maldita Nerea | Movistar Arena | Madrid, Spain | |
| 2026-03-01 05:00 UTC | Maldita Nerea | Sant Jordi Club | Barcelona, Spain |















