Maki Brand Affinity ranks highest Fnac at 44.81% . Very Strong. Score DMDB 61.45% | Fanbase 44.09%

Maki — pop artist from PH.

Maki is an alternative/city pop singer-songwriter known for his melodic tunes that explore themes of heartbreak and pain. In 2023, his song "Saan?" gained…

Maki

Recognizable

Country: PH | Gender: male | Artist ID: 11e81bbe-7540-7296-9323-a0369fe50396

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Genres

poppopspanish poppop flamencoasian poprockrock andaluzreggaereggaedancehalllatinflamenco urbano

Influential: 61.45% Fanbase: 44.09% Trending: 70.13%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 44.81% • Very Strong

As of 2025-09-09

1,439,628

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.45% | Fanbase 44.09% | Trending 70.13% | CAREER STAGE: MAINSTREAM

Biography

Maki is an alternative/city pop singer-songwriter known for his melodic tunes that explore themes of heartbreak and pain. In 2023, his song "Saan?" gained popularity in the Philippines and internationally, leading to increased recognition and a growing fan base. With the success of his Tanong EP, Maki's future trajectory in the music industry remains a topic of interest.

Report Date: 2025-09-09

Maki stands out with 18-24 & 25-34 audiences across PHILIPPINES, SPAIN, CHILE. The profile is female-leaning (52%), and content lands hardest on Youtube, where posts average 1,693,316 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Fnac, El Corte Ingles, Warner Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Maki a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maki score 2.67% — Strong bucket.

Brand: FnacBrand: El Corte InglesBrand: Warner Music

Followers:1,439,628

Engagements:38,458

Rate:2.7%

Posts:2,009

Avg Likes:35,909

Avg Comments:649

Avg Views:1,850,266

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,439,628 · Engagements 38,458 · Rate 2.7% Posts 2,009 · Views 1,850,266 · Avg Likes 35,909 · Avg Comments 649 · Avg Views 1,850,266	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 34% 35-44: 12% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (34%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	PHILIPPINES (93%) SPAIN (87%) CHILE (2%) PERU (1%) UNITED STATES (1%)	Top regions: PHILIPPINES (93%), SPAIN (87%), CHILE (2%)
Platform Engagement	Instagram: 3,864 avg likes/post · Tiktok: 156,950 avg views/post · Youtube: 1,693,316 avg views/post	Best reach: Youtube 1,693,316 avg views; best engagement: Tiktok 22,000 avg likes

Top Brand Affinities

Fnac

Score: 44.81

El Corte Ingles

Score: 29.27

Warner Music

Score: 27.00

Desigual

Score: 18.29

Seat

Score: 15.54

Amazon Music

Score: 14.79

VidaSana

Score: 11.53

Suavecito

Score: 10.52

Lidl

Score: 9.90

Younique

Score: 9.38

Ellesse

Score: 9.24

Patek Philippe

Score: 8.92

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Top Brand Affinities

Brand	Category	Score
Fnac		44.81
El Corte Ingles		29.27
Warner Music		27.00
Desigual		18.29
Seat		15.54
Amazon Music		14.79
VidaSana		11.53
Suavecito		10.52
Lidl		9.90
Younique		9.38
Ellesse		9.24
Patek Philippe		8.92
Daewoo		6.59
Pull&Bear		6.40
Thermomix		6.38
Primark		5.94
Movistar		5.56
Calzedonia		5.41
Stradivarius		5.13
Rimmel		4.82
Bershka		4.40
Carrefour		4.30
AliExpress		3.96
Kiko		3.89
Opel		3.47
Garnier		3.37
Peugeot		3.08
Herbalife		3.04
Tomorrowland		2.57
Lancôme		2.51
shein		2.48
Renault		2.39
Citroen		2.24
Tinder		2.15
Montblanc		2.15
Cafecito		2.13
Lacoste		1.97
musical.ly		1.95
SheInside		1.94
Zara		1.89
KENZO		1.84
Guess		1.76
Ferrero		1.67
NYX Cosmetics		1.61
L'Oréal Paris		1.51
Spotify Music		1.49
Lamborghini		1.47
Huawei		1.44
Pixar		1.38
Pandora		1.38