Major Lazer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
18,908,303
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:49:16 UTC
Genres
Biography
Music Is The Weapon, released in October 2020, features a lineup of renowned artists such as J. Balvin, Nicki Minaj, French Montana, Skip Marley, Khalid, and more, blending reggaeton, afrobeats, dancehall, and other genres to create a dynamic and inclusive sound. The album's release during a time of global isolation emphasizes music's unifying power, transcending boundaries and connecting listeners worldwide.
Major Lazer cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, INDIA, UNITED STATES. A heavily male (60%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 24,150 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, American Airlines, Pioneer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,908,303 · Engagements 8,269 · Rate 0.0% Posts 583 · Views 34,197 · Avg Likes 8,129 · Avg Comments 126 · Avg Views 34,197 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 30% 13-17: 7% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (30%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
BRAZIL (12%) INDIA (12%) UNITED STATES (9%) SOUTH AFRICA (6%) MEXICO (4%) |
Top regions: BRAZIL (12%), INDIA (12%), UNITED STATES (9%) |
| Platform Engagement | Instagram: 6,798 avg likes/post · Tiktok: 24,150 avg views/post · Youtube: 10,047 avg views/post | Best reach: Tiktok 24,150 avg views; best engagement: Instagram 6,798 avg likes |
Top Brand Affinities
Live Nation
American Airlines
Pioneer
Trancefamily
Akai
Mixcloud
Ableton
Tomorrowland
Amazon Music
Pro Tools
Publix
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Live Nation | 26.92 | |
| American Airlines | 23.61 | |
| Pioneer | 18.79 | |
| Trancefamily | 15.39 | |
| Akai | 15.28 | |
| Mixcloud | 13.83 | |
| Ableton | 12.53 | |
| Tomorrowland | 11.42 | |
| Amazon Music | 9.39 | |
| Pro Tools | 7.23 | |
| Publix | 6.24 | |
| Lollapalooza | 5.92 | |
| iHeartRadio Music Awards | 5.83 | |
| Jameson | 5.38 | |
| Stüssy | 4.68 | |
| Margaritaville | 4.11 | |
| SoundCloud | 4.00 | |
| Coachella | 3.85 | |
| MTV | 3.81 | |
| Kodak | 3.65 | |
| Beats Electronics | 3.51 | |
| NHL | 3.51 | |
| ESPN | 3.31 | |
| Dr. Martens | 3.23 | |
| Bacardi | 3.22 | |
| Cafecito | 2.96 | |
| Carhartt | 2.95 | |
| TOM FORD | 2.88 | |
| Fenty beauty | 2.78 | |
| Urban Outfitters | 2.77 | |
| Lululemon Athletica | 2.66 | |
| Hennessy | 2.62 | |
| Emporium | 2.61 | |
| Monster Beverage | 2.53 | |
| Paramount Pictures | 2.46 | |
| Forever 21 | 2.42 | |
| Dolce & Gabbana | 2.33 | |
| Target | 2.33 | |
| The North Face | 2.31 | |
| Red Bull | 2.25 | |
| Spotify Music | 2.23 | |
| Timberland | 2.18 | |
| shein | 2.16 | |
| Airbnb | 2.13 | |
| Nickelodeon | 2.13 | |
| ASOS | 2.03 | |
| Cadillac | 2.01 | |
| Guess | 1.97 | |
| Warner Bros | 1.91 | |
| New Balance | 1.91 |
Official Profiles
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LoginArtist: Major Lazer
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Top 10 Songs Played Today
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Total Streams (2025-09-30)
Total: 27,251,174
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
25,212,267 | 92.52% |
| [+] |
Yandex |
1,232,507 | 4.52% |
| [+] |
Pandora |
708,140 | 2.60% |
| [+] |
Jiosaavn |
98,260 | 0.36% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:00 UTC | Soundstorm 2025 | Banban | Riyadh, Saudi Arabia | |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
