Major Lazer Brand Affinity ranks highest Live Nation at 26.92% . Very Strong. Score DMDB 76.30% | Fanbase 82.55%

Major Lazer — pop artist from JM.

Since its inception in 2009, Major Lazer, led by Diplo, has aimed to celebrate global cultures and showcase a diverse range of artists and genres in their…

Major Lazer

Superstar

Country: JM | Artist ID: 11e81bc0-61c5-3b5a-a359-a0369fe50396

Find Artist

Genres

popdance poppophip-hop & rappop rapelectronicelectronicedmelectro housepop dancemoombahtondance

Influential: 76.30% Fanbase: 82.55% Trending: 73.18%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 26.92% • Very Strong

As of 2025-09-09

18,908,303

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.30% | Fanbase 82.55% | Trending 73.18% | CAREER STAGE: SUPERSTAR

Biography

Since its inception in 2009, Major Lazer, led by Diplo, has aimed to celebrate global cultures and showcase a diverse range of artists and genres in their electronic music productions. Their discography, spanning from Guns Don't Kill People...Lazers Do to the latest Music Is The Weapon, reflects this commitment to international collaboration.

Music Is The Weapon, released in October 2020, features a lineup of renowned artists such as J. Balvin, Nicki Minaj, French Montana, Skip Marley, Khalid, and more, blending reggaeton, afrobeats, dancehall, and other genres to create a dynamic and inclusive sound. The album's release during a time of global isolation emphasizes music's unifying power, transcending boundaries and connecting listeners worldwide.

Report Date: 2025-09-09

Major Lazer cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, INDIA, UNITED STATES. A heavily male (60%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 24,150 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, American Airlines, Pioneer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Major Lazer score 0.04% — Low bucket.

Brand: Live NationBrand: American AirlinesBrand: Pioneer

Followers:18,908,303

Engagements:8,269

Rate:0.0%

Posts:583

Avg Likes:8,129

Avg Comments:126

Avg Views:34,197

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,908,303 · Engagements 8,269 · Rate 0.0% Posts 583 · Views 34,197 · Avg Likes 8,129 · Avg Comments 126 · Avg Views 34,197	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 7% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	BRAZIL (12%) INDIA (12%) UNITED STATES (9%) SOUTH AFRICA (6%) MEXICO (4%)	Top regions: BRAZIL (12%), INDIA (12%), UNITED STATES (9%)
Platform Engagement	Instagram: 6,798 avg likes/post · Tiktok: 24,150 avg views/post · Youtube: 10,047 avg views/post	Best reach: Tiktok 24,150 avg views; best engagement: Instagram 6,798 avg likes

Top Brand Affinities

Live Nation

Score: 26.92

American Airlines

Score: 23.61

Pioneer

Score: 18.79

Trancefamily

Score: 15.39

Akai

Score: 15.28

Mixcloud

Score: 13.83

Ableton

Score: 12.53

Tomorrowland

Score: 11.42

Amazon Music

Score: 9.39

Pro Tools

Score: 7.23

Publix

Score: 6.24

Lollapalooza

Score: 5.92

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Top Brand Affinities

Brand	Category	Score
Live Nation		26.92
American Airlines		23.61
Pioneer		18.79
Trancefamily		15.39
Akai		15.28
Mixcloud		13.83
Ableton		12.53
Tomorrowland		11.42
Amazon Music		9.39
Pro Tools		7.23
Publix		6.24
Lollapalooza		5.92
iHeartRadio Music Awards		5.83
Jameson		5.38
Stüssy		4.68
Margaritaville		4.11
SoundCloud		4.00
Coachella		3.85
MTV		3.81
Kodak		3.65
Beats Electronics		3.51
NHL		3.51
ESPN		3.31
Dr. Martens		3.23
Bacardi		3.22
Cafecito		2.96
Carhartt		2.95
TOM FORD		2.88
Fenty beauty		2.78
Urban Outfitters		2.77
Lululemon Athletica		2.66
Hennessy		2.62
Emporium		2.61
Monster Beverage		2.53
Paramount Pictures		2.46
Forever 21		2.42
Dolce & Gabbana		2.33
Target		2.33
The North Face		2.31
Red Bull		2.25
Spotify Music		2.23
Timberland		2.18
shein		2.16
Airbnb		2.13
Nickelodeon		2.13
ASOS		2.03
Cadillac		2.01
Guess		1.97
Warner Bros		1.91
New Balance		1.91