MAJOR.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
465,796
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:05:21 UTC
Genres
Biography
MAJOR. maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, JAMAICA, FRANCE. The audience leans heavily female (70%), so brand cues around style and status perform well. The clearest reach is on Youtube with 107,515 avg views per post; Instagram functions as the community touchpoint. Affinity with Live Nation, WNBA, Shea Moisture makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 465,796 · Engagements 6,005 · Rate 1.3% Posts 3,489 · Views 109,108 · Avg Likes 5,878 · Avg Comments 105 · Avg Views 109,108 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 41% 35-44: 10% 13-17: 5% |
Largest: 18-24 (42%); next: 25-34 (41%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (53%) JAMAICA (4%) FRANCE (4%) SOUTH AFRICA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (53%), JAMAICA (4%), FRANCE (4%) |
| Platform Engagement | Instagram: 3,493 avg likes/post · Tiktok: 1,593 avg views/post · Youtube: 107,515 avg views/post | Best reach: Youtube 107,515 avg views; best engagement: Instagram 3,493 avg likes |
Top Brand Affinities
Live Nation
WNBA
Shea Moisture
Lionsgate
J. C. Penney
Kinky-Curly
Amazon Music
Delta
Akai
Houston Livestock Show and Rodeo
iHeartRadio Music Awards
Benihana
| Brand | Category | Score |
|---|---|---|
| Live Nation | 32.44 | |
| WNBA | 22.72 | |
| Shea Moisture | 20.94 | |
| Lionsgate | 18.84 | |
| J. C. Penney | 17.69 | |
| Kinky-Curly | 17.55 | |
| Amazon Music | 15.87 | |
| Delta | 14.85 | |
| Akai | 12.86 | |
| Houston Livestock Show and Rodeo | 12.43 | |
| iHeartRadio Music Awards | 11.09 | |
| Benihana | 10.74 | |
| HBO Max | 10.42 | |
| NBC | 9.12 | |
| United | 8.94 | |
| Macy's | 8.14 | |
| FOX | 7.84 | |
| Pro Tools | 7.82 | |
| FashionNova | 7.76 | |
| T.J. Maxx | 7.36 | |
| Steve Madden | 7.16 | |
| Target | 7.09 | |
| Rapha | 6.73 | |
| CNN | 6.72 | |
| Four Seasons | 6.23 | |
| Hennessy | 6.17 | |
| Publix | 6.07 | |
| ULTA Beauty | 5.97 | |
| Walgreens | 5.88 | |
| Fenty beauty | 5.82 | |
| Verizon | 5.78 | |
| Coach | 5.64 | |
| ESPN | 5.61 | |
| Ableton | 5.42 | |
| Kroger | 5.40 | |
| FedEx | 5.10 | |
| shein | 5.08 | |
| Paramount Pictures | 5.03 | |
| NORDSTROM | 4.99 | |
| Chick-fil-A | 4.89 | |
| MTV | 4.78 | |
| NFL | 4.65 | |
| boohoo | 4.64 | |
| The Home Depot | 4.58 | |
| Christian Louboutin | 4.52 | |
| OLD NAVY | 4.46 | |
| Forever 21 | 4.36 | |
| Los Angeles Lakers | 4.23 | |
| SheInside | 4.17 | |
| Philips | 4.02 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 23:00 UTC | Ofest Ankara - Kombine 2025 | Milyon Performance Hall | Ankara, Türkiye | — |
| 2025-12-12 23:05 UTC | Ofest Ankara - 1.Gün - Cuma 2025 | Milyon Performance Hall | Ankara, Türkiye | — |
