Maite Perroni Brand Affinity ranks highest Univision at 24.15% . Very Strong. Score DMDB 63.43% | Fanbase 48.51%

Maite Perroni — pop artist from MX.

Maite Perroni, a Mexican actress and singer/songwriter, gained recognition for her role as Guadalupe "Lupita" Fernández in the 2004 telenovela Rebelde and as a…

Maite Perroni

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bbf-19c9-756a-a136-a0369fe50396

Find Artist

Genres

poplatin popmexican poppop

Influential: 63.43% Fanbase: 48.51% Trending: 70.89%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 24.15% • Very Strong

As of 2025-09-09

17,268,335

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.43% | Fanbase 48.51% | Trending 70.89% | CAREER STAGE: MAINSTREAM

Biography

Maite Perroni, a Mexican actress and singer/songwriter, gained recognition for her role as Guadalupe "Lupita" Fernández in the 2004 telenovela Rebelde and as a member of the pop group RBD. After leaving the show in 2006, she continued her acting and music career, starring in several telenovelas and releasing her debut album Eclipse de Luna in 2013 under WEA Latina. The album achieved success in Mexico and the U.S., with singles "Tú y Yo" and "Eclipse de Luna" reaching the top of the Mexican charts.

In 2020, Perroni expanded her acting portfolio by landing a leading role in the Netflix series Dark Desire.

Report Date: 2025-09-09

Maite Perroni cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, MEXICO, PERU. A heavily female (71%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 17,392,673 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Univision, Lojas Renner, Cacau Show, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maite Perroni score 1.93% — Moderate bucket.

Brand: UnivisionBrand: Lojas RennerBrand: Cacau Show

Followers:17,268,335

Engagements:333,052

Rate:1.9%

Posts:2,294

Avg Likes:315,573

Avg Comments:14,909

Avg Views:17,579,523

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,268,335 · Engagements 333,052 · Rate 1.9% Posts 2,294 · Views 17,579,523 · Avg Likes 315,573 · Avg Comments 14,909 · Avg Views 17,579,523	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 6% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	BRAZIL (29%) MEXICO (11%) PERU (9%) ECUADOR (8%) UNITED STATES (5%)	Top regions: BRAZIL (29%), MEXICO (11%), PERU (9%)
Platform Engagement	Instagram: 32,368 avg likes/post · Tiktok: 186,850 avg views/post · Youtube: 17,392,673 avg views/post	Best reach: Youtube 17,392,673 avg views; best engagement: Youtube 268,605 avg likes

Top Brand Affinities

Univision

Score: 24.15

Lojas Renner

Score: 16.33

Cacau Show

Score: 13.52

Boticario

Score: 11.19

Barbie

Score: 8.38

Moda Praia

Score: 6.68

Eudora

Score: 6.38

Movistar

Score: 3.92

shein

Score: 3.66

Lollapalooza

Score: 3.59

Cafecito

Score: 3.56

Avon

Score: 3.41

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Top Brand Affinities

Brand	Category	Score
Univision		24.15
Lojas Renner		16.33
Cacau Show		13.52
Boticario		11.19
Barbie		8.38
Moda Praia		6.68
Eudora		6.38
Movistar		3.92
shein		3.66
Lollapalooza		3.59
Cafecito		3.56
Avon		3.41
VidaSana		3.36
Mary Kay		2.53
Herbalife		1.93
Tinder		1.88
Calvin Klein		1.71
Versace		1.71
Bershka		1.63
FashionNova		1.57
Forever 21		1.53
Ray-Ban		1.50
OREO		1.49
L'Oréal Paris		1.44
Sephora		1.42
Guess		1.40
GIVENCHY		1.33
Coca-Cola		1.25
Maybelline		1.25
Pixar		1.23
H&M		1.23
FIFA		1.19
Tommy Hilfiger		1.17
CBS		1.15
Heineken		1.12
Coachella		1.11
Mitsubishi		1.10
SWAROVSKI		1.10
Huda Beauty		1.09
NYX Cosmetics		1.05
Christian Dior		1.03
Pepsi		0.95
Puma		0.94
Levi's		0.94
SheInside		0.93
Anastasia Beverly Hills		0.91
Marvel		0.91
Gucci		0.91
DC Entertainment		0.90
Vogue		0.88